Ep 526 - Become Bingeable: Attract More Leads and Sell Even More Stuff With Tracy Hazzard

Author to Authority

In this episode of the Author to Authority podcast, Tracy Hazzard discusses the power of authority marketing and how combining it with a book can benefit business growth. Tracy and host Kim Thompson-Pinder dive into the unexpected opportunities and connections that podcasting can bring. They also emphasize the importance of writing and publishing, as well as utilizing diverse media platforms to effectively communicate with different audiences. The conversation highlights the significance of sharing information generously and authentically to establish credibility and attract an audience. Furthermore, the episode emphasizes the value of combining podcasting and writing to establish a strong relationship with the audience, providing actionable steps for entrepreneurs, professionals, speakers, and coaches to elevate their businesses.
Episode Outline:

(00:00:00) Becoming Bingeable

(00:06:48) The Power of Podcasting

(00:12:18) Struggles with Writing and Publishing

(00:17:54) The Power of Sharing

(00:23:30) The Power of Combining Podcasting and Writing

(00:29:07) Building a Platform: The Power of Podcasting

(00:34:34) The Importance of Owning Your Audience
Bio:
Tracy Hazzard is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked video casts and podcasts like The Binge Factor and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts.
As CEO and Co-Founder of Podetize, Tracy brings diverse views from what works and what doesn’t work in marketing and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique binge-able factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.