Building a Fan-Based Climate Movement with Planet Reimagined

Arts Management and Technology Laboratory

Can concerts mobilize music fans to climate action? From signing a petition or voting, to participating in a protest - what actions are fans most likely to take when their favorite artists ask them to? Over the last year, Planet Reimagined’s Climate Active Fellows, Caleb Johnson and Li-Ya Mar have been tackling these questions through their project “Amplify: How to Build a Fan-Based Climate Movement.”

Planet Reimagined is a nonprofit organization founded by AJR bassist Adam Met and human rights activist Mila Rosenthal, which focuses on translating climate research into meaningful change. In this podcast, Caleb and Li-Ya talk with AMT Lab Lead Researcher Hannah Brainard about their research process, sharing some key findings and next steps.

What’s next for Amplify?

Planet Reimagined will implement the Amplify recommendations during AJR’s 43-city nationwide “The Maybe Man” tour this summer. At arenas across the U.S., they will connect fans with meaningful local action opportunities at each show while REVERB helps to reduce the environmental impact of the tour.

Additional Links:

• Learn more about the project: Amplify: How to Build a Fan-Based Climate Movement

• Read the full report.

Watch a CNN segment about the project with co-founder Adam Met.