Using Quotes to Multiply Your Message

Amplify Your Awesome™ with Yong Pratt

[0:12] Now that you've turned your video into audio for your podcast, and you've learned about turning that audio into a transcript to be used in multiple different ways, what else can we do with that text?

[0:28] Well today here on episode number 219 of the In a Weekend Podcast, we're going to talk about turning text into quotes.

[0:39] Are you ready to dive in?

[0:42] If you're new around here, my name is Yong Pratt. I'm the Creator of the In a Weekend Series of classes where we help people just like you to simplify, to automate, and to leverage the often hidden assets in your business quickly and easily.

[1:02] One of the most often overlooked assets, inside, any business are kids - in your family or your neighbors kids.

[1:12] Kids can definitely play a really critical role in helping you leverage your business in a big way. And you can be a mentor to them and show them the possibilities that exist for them now in this digital age.

[1:28] Today we're talking about turning that transcript that we created back in episode, 216, and pulling out some quotes.

[1:39] Why would we do this?

[1:41] Well, being able to quote yourself and to quote your guests really differentiates you in the marketplace. I'm sure that you've seen lots of quotes in your social media feeds, and they're often attributed to really famous people - whether they're authors or speakers or luminaries. they're attributed to other people.

[2:03] Being able to quote yourself and your guests, really elevates you to a different level. And it demonstrates that you have interesting things to say and people should pay attention to you.

[2:16] Am I right?

[2:18] You're all creating amazing content for your businesses and in this series all about Multiplying Your Message, we're really talking about ways you can use one piece of content in different capacities, so that you can really reach people on different levels.

[2:36] We started the series with creating a video.

[2:39] We turned that video into audio to use on things like your podcast.

[2:43] We turned your audio into a transcript, which you can use in many different ways, including closed captioning on your videos as well as a blog, and a book.

[2:56] Now today, we're talking about really just taking a few moments, going through those transcripts, and pulling out quotes.

[3:06] Now if this is not something that you actively want to do, this is something your kiddos can absolutely do it for you.

[3:13] In fact, both of my daughters do this for me in my business, as well as doing it for other people in theirs. They're going through their transcripts, cleaning them up to use on websites and they're also cleaning them up and pulling out interesting tidbits. These quotes or quotable pieces of content can be used in multiple different ways.

[3:40] Let me give you some practical examples.

[3:43] You can go through and pull up quotes from yourself or your guests and you can post them as text posts across social media.

[3:51] You can also put them in places like your email signature so every time someone gets an email from you, they see an interesting quote from you or a guest the how on your show.

[4:03] You can put them on your website as kind of call out or stand out text to really give people a sense of what you have to offer, and how much you have to offer.

[4:15] Pulling out these text quotes has so many ways that you can use them inside of your business.

[4:21] I cannot wait to see how you're going to using your quotes.

[4:26] I'd love for you to post your quotes over on Instagram and then tag me @theyongpratt so I can see the quotes that you and your guests are creating and sharing with the world.

[4:41] So the takeaway today is:

[4:43] Number one. We've taken one singular piece of content and turned it into two multiple. Today's idea of pulling out quotes is one of those ways to multiply your own message.

[4:57] Number two: This is a really quick and easy tip that your kids can absolutely help you in creating. Empower them by showing them how to use some of this technology.

[5:10] I will link up all of the previous episodes in the Multiply Your Message series on the show notes for today's post over at YongPratt.com/219 so you can learn about all of the tools that I use to create these many pieces of content.

[5:32] Stay tuned for next week's episode where we're going to dive into turning your text into an audiogram - a cool graphic video. A little mini clip of those quotes that you can share on social media.

[5:50] I look forward to catching you all next week. Cheers, my friends.

Ready to Multiply YOUR Message? Grab our FREE 5-part framework and tune ONE piece of content into MULTIPLE. www.yongpratt.com/multiply

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