My 3-Step Framework to Turn Content into Cash

Amplify Your Awesome™ with Yong Pratt

Player FM - Internet Radio Done Right

اضافه شده در four سال پیش

محتوای ارائه شده توسط Yong Pratt. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Yong Pratt یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/netflix-sports-club-podcast">Netflix Sports Club Podcast</a></span>

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Netflix Sports Club Podcast

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۸ روز پیش۸d ago

لغو اشتراک

ماهیانه+

Hosted by Kay Adams, the Netflix Sports Club Podcast is a bi-weekly all-access deep dive into the Netflix Sports universe! Each episode, Adams will speak with athletes, coaches, and a rotating cycle of familiar sports correspondents to talk about a recently released Netflix Sports series. The podcast will feature hot takes, deep analysis, games, and intimate conversations. Watch the episodes on Spotify, Tudum, or the Netflix Sports YouTube Channel. Audio episodes are available to listen to wherever you get your podcasts. New episodes every other Friday starting June 6th!

۴ سال پیش 36:04

MP3•خانه قسمت

0:03 As a transformation maker - a coach, a consultant, a course creator - you're creating an awful lot of content. Let me ask you a very candid question. Does all of that content equal cash for you?

0:23 Until fairly recently, Yong didn’t have a process for monetizing her content. Because she had so much content out there, there was not a lot of reason for people to actually hire her to help them do the things that I was teaching because they could go figure it all out for free.

1:21 What Yong did instead of Gary Vee Style Content Repurposing and how it turned into her signature 3-Step Framework to Turn Content into Cash

3:16 Today's episode topic: Yong’s three-step framework to turn your content [yep, that content you have already created] into cash.

4:14 Things you could do with all that extra cash, especially with summer right around the corner

4:55 Today’s topic isn’t one that’s talked about often which is exactly why you need to tune in and listen or watch the video version inside the Arena of Awesome

5:15 If you haven't listened to the Myth of More [#333] or Content Gold Mining versus the traditional Gary Vee style content repurposing [#334] be sure to do so as they lay the foundation for today’s episode

5:40 How Yong’s Nevada roots influenced and helped shape the idea of Content Gold Mining | The Low-Hanging Fruit for most content creators that has them flocking to Gary Vee Style Content Repurposing

7:36 One of the downfalls of the Gary Vee Content Repurposing Method

9:26 Surface level versus underground gold mining

10:53 The good news for you as a content gold miner

11:41 In order to turn your content into cash, all you have to do is D. I. G.. If you can remember that simple phrase, you literally have a way to monetize your content.

12:21 When you try out this framework in your business, be sure to share your questions, successes, and more with Yong at www.Yong Pratt.com/335 or inside the Arena of Awesome

13:17 Step 1 in the D.I.G. Framework:

D = Discover + How to enlist the help of the kids in your life to help you complete this step

13:47 Need ideas on where to find kids and questions to ask to delegate the Discovery Process? Head to www.Yong Pratt.com/335 and ask Yong

14:49 One of the many benefits of joining Yong inside the Arena of Awesome

15:15 What the Discover phase entails | a simple tool you can use for yourself and Yong’s examples

“The Discover Phase of the D.I.G. Framework allows you to see ALL your content gathered in one singular place. It’s often the first time my clients have seen just how much content they’ve actually created and it’s often an emotional experience in the best of ways.” - Yong Pratt

18:30 What you’ll likely notice during the Discovery Process

19:21 The reaction Yong’s clients have every.single.time. She takes them through this Discovery Process

20:56 An everyday example of what the Discovery Process is like

21:14 Step 1 in the D.I.G. Framework:

I = Ideate and why it’s so exciting

22:15 How Yong used the Ideate Process to publish her first book

24:40 The focus of Yong’s first book

25:54 “I want to simplify the process, because that's one of my superpowers - Simplify the complicated.” - Yong Pratt

27:49 “In the ideation phase of the D.I.G Framework, there's no right or wrong. There's no one size fits all. You are unique. Your content is unique. And when you ideate and use your imagination to create, the possibilities are absolutely endless.” - Yong Pratt

28:22 Two additional ways Yong has used the Ideate Process herself and how you may be able to use it as well

29:27 “Because creation is not linear, you can take content that was once free and turn it into a paid offer that’s organized and delivered in a succinct way to get maximum results for your client.” - Yong Pratt

30:44 Inside Yong’s signature experience, Your Content Goldmine™, her six-month mentorship program coming up soon, you'll see bits and pieces of how she’s been able to ideate on her content. PLUS, the big draw for this program is time with Yong. Getting her eyes on your business, seeing opportunities, seeing potential, seeing what is possible for you, and your content, and all the different ways you can make money from it.

Have questions about Your Content Goldmine? Ask them over at www.YongPratt.com/335 or inside the Arena of Awesome

32:02 Step 3 in the Framework: G= Go for the Gold

“In the Go for the Gold Phase of the D.I.G. Framework, you get to choose the many different ways to turn your content into literal GOLD. Plus, you’ll have a consistent way to tap into your Content Gold Mine whenever you need a cash infusion." - Yong Pratt

34:07 Come share how you used the D.I.G. Framework over at www.YongPratt.com/335 or inside the Arena of Awesome

Hosted on Acast. See acast.com/privacy for more information.

357 قسمت

#Entrepreneur #Business #Marketing #Yong Pratt #Podcasting Education #Podcasting #Content Repurposing #Marketing Tips #Content Creation Tips #Content Creation #Create Content #Amplify Your Awesome™ #Repurpose Content #Multiply Your Message #Entrepreneurship #Human Design

My 3-Step Framework to Turn Content into Cash

Amplify Your Awesome™ with Yong Pratt

published ۴ سال پیش

اشتراک گذاری

MP3•خانه قسمت

0:03 As a transformation maker - a coach, a consultant, a course creator - you're creating an awful lot of content. Let me ask you a very candid question. Does all of that content equal cash for you?

1:21 What Yong did instead of Gary Vee Style Content Repurposing and how it turned into her signature 3-Step Framework to Turn Content into Cash

3:16 Today's episode topic: Yong’s three-step framework to turn your content [yep, that content you have already created] into cash.

4:14 Things you could do with all that extra cash, especially with summer right around the corner

4:55 Today’s topic isn’t one that’s talked about often which is exactly why you need to tune in and listen or watch the video version inside the Arena of Awesome

7:36 One of the downfalls of the Gary Vee Content Repurposing Method

9:26 Surface level versus underground gold mining

10:53 The good news for you as a content gold miner

11:41 In order to turn your content into cash, all you have to do is D. I. G.. If you can remember that simple phrase, you literally have a way to monetize your content.

12:21 When you try out this framework in your business, be sure to share your questions, successes, and more with Yong at www.Yong Pratt.com/335 or inside the Arena of Awesome

13:17 Step 1 in the D.I.G. Framework:

D = Discover + How to enlist the help of the kids in your life to help you complete this step

13:47 Need ideas on where to find kids and questions to ask to delegate the Discovery Process? Head to www.Yong Pratt.com/335 and ask Yong

14:49 One of the many benefits of joining Yong inside the Arena of Awesome

15:15 What the Discover phase entails | a simple tool you can use for yourself and Yong’s examples

18:30 What you’ll likely notice during the Discovery Process

19:21 The reaction Yong’s clients have every.single.time. She takes them through this Discovery Process

20:56 An everyday example of what the Discovery Process is like

21:14 Step 1 in the D.I.G. Framework:

I = Ideate and why it’s so exciting

22:15 How Yong used the Ideate Process to publish her first book

24:40 The focus of Yong’s first book

25:54 “I want to simplify the process, because that's one of my superpowers - Simplify the complicated.” - Yong Pratt

28:22 Two additional ways Yong has used the Ideate Process herself and how you may be able to use it as well

Have questions about Your Content Goldmine? Ask them over at www.YongPratt.com/335 or inside the Arena of Awesome

32:02 Step 3 in the Framework: G= Go for the Gold

34:07 Come share how you used the D.I.G. Framework over at www.YongPratt.com/335 or inside the Arena of Awesome

Hosted on Acast. See acast.com/privacy for more information.

357 قسمت

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0:00 Have you ever lost your uniqueness when creating content in your business? If so, you'll want to lean in and take a really good listen to today's episode, because our expert guest is going to share how she creates content mindfully in alignment with her energy and values, and how you can do the same. 1:25 About today’s guest, Marisa Raymond 2:22 How Marisa found her way to becoming a playful parent coach, amongst all the other things she does. 9:05 On identity and accountability 10:22 How Marisa and Yong met. Human Design and being multi-passionate 12:40 Creating content mindfully and how playing around with lots of different things informs Marisa’s process. 14:09 Batching content versus being spontaneous 15:03 Getting quiet and ritualizing content 17:40 Making lists, having fun, and leaning into easy 19:17 Allowing the space for spontaneity and being aligned in your energy 21:57 The feelings and emotions behind content creation 23:45 Experimenting, being curious, and paying attention to your energy and any resistance you might encounter. 29:06 Recognizing that other people experience cycles, too, and honoring how we feel 31:04 Releasing blocks with EFT and how Marisa helped Yong overcome her own blocks 32:59 Connect with Marisa 34:15 Come share your biggest takeaways inside the Arena of Awesome ------------------ Introducing the Podcast Launchpad Launch your podcast and leverage your audio content with ads...in just 2 days inside the brand new Live Learning Experience, Podcast Launchpad with Yong Pratt and Tammy Pereira. Coming your way, August 24-25, 2021. Hosted on Acast. See acast.com/privacy for more information.…

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0:00 If you've ever thought about starting your own podcast, but weren't sure if it would actually help your business, you'll want to pay particular attention to today's interview. Erin Cooney is joining us today to share insights into her podcast, and how her podcast got her featured in an international magazine. 1:05 About today’s guest, Erin Cooney 2:00 How Yong and Erin first connected. Yong’s Podcast in a Weekend™ Class and how it helped Erin launch her own podcast which has now been featured in an international magazine. 2:32 From dance, gymnastics, and movement to music and Irish Dance 2:56 Erin’s path to learning Irish Dance from her small farm-town and how the popularity of River Dance led to teaching. 5:16 How Erin’s dream of being a mom and Irish Dancing led to opening up her own school, Rinca Nua. 8:22 The effects and aftermath of COVID on Erin’s Brick and Mortar Irish Dance School 10:39 Will there ever be a point when Erin will run her business exclusively online? “I realized that I do want the online piece, but I don't want it to be a dance studio.” 13:12 How seeing herself on video led Erin to focus on her own health and weight loss journey and the declaration she made to her husband that put things into motion. 14:38 Focusing on simplicity and frameworks versus step-by-step actions helped Erin shape her new weight loss program. 16:11 How people’s perceptions changed once Erin lost 50+ pounds. 18:21 Will there be a second podcast in Erin’s future? 20:48 Why Erin started her podcast, Irish Dance Business Owners, and how it led to Erin being featured in an international magazine 21:32 Erin’s Podcast in a Weekend Experience and the advice she ignored 22:10 How a Virtual Assistant helped Erin with podcasting consistency and the bigger purpose for her podcast 22:52 How Erin’s podcast is shifting the focus in Irish Dance from competition to conversations with business owners, building a legacy for future generations. 24:19 Elevating Irish Dance to a New level through her podcast 24:48 The REAL power of podcasting according to Yong 25:30 How podcast has changed the way people perceive Erin and her business 26:52 Reaching new audiences with her podcast 27:48 Connect with Erin at www.yongpratt.com/345 COMING UP NEXT WEEK: [Tuesday] The Audio + Ads Trends You Need to Know in Facebook Land Part 2 with expert guest, Tammy Pereira [Thursday] Creating Content Mindfullyand in Alignment with Your Energy and Values with expert guest, Marisa Raymond ---------------------- Introducing the Podcast Launchpad Launch your podcast and leverage your audio content with ads...in just 2 days inside the brand new Live Learning Experience, Podcast Launchpad with Yong Pratt and Tammy Pereira. Coming your way, August 24-25, 2021. Save your seat today. Hosted on Acast. See acast.com/privacy for more information.…

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0:01 Have you ever taken the time to think about your work versus your self worth? It's definitely a conversation worth having and our guest today, Jen Ables, and I are going to dive into this topic because it's so easy to really tie ourselves to our work and not be able to see our self worth outside of that. 1:13 Jen’s backstory from insurance underwriter to professional dancer to the founder of a charity and having a flag being flown in her honor in Kandahar Airfield in Afghanistan. 2:08 Jen’s path to becoming an entrepreneur 6:45 How Jen turned a dance teaching gig for Mary Murphy, judge on So You Think You Can Dance into a charity to help soldiers 13:32 Separating our work from our self-worth again once we've decided to pivot and do something else in our lives. 14:32 Piecing out the roles in your life 15:30 Shifting the focus on who you are when you’re at your best from the roles you take on lin life. 17:00 [Action Step] Write down who you are without any of your titles or roles 18:35 Finding the igniters in your life so you can light your own fire and glow 21:36 What’s YOUR glitter? 22:24 On giving and receiving glitter 24:30 How Jen ensures that her unique style of glitter is infused through the content she creates. 26:33 Jen’s favorite way to create content. 30:02 The intersection of improvisation and life 30:51 Discovering what’s true for you to find great solutions. 33:30 Choosing your responses and channeling your energy. 34:22 [ACTION STEP] How will you choose happiness? 35:03 Discover where to connect with Jen at www.yongpratt.com/343 36:06 Come share your biggest takeaways and action steps inside the Arena of Awesome Hosted on Acast. See acast.com/privacy for more information.…

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۴ years پیش32:28

32:28

0:00 When it comes to your business, do you know your numbers? Do you really know them when it comes to making buying decisions, hiring decisions, or whether or not to add new programs or services to your business? Today's guest is going to help us demystify the numbers inside of our business because she is someone who eats bookkeeping for breakfast. 2:28 Candie’s backstory and how she got to helping business owners with the numbers in their businesses. 4:20 The realization Candie made that’s helped her get where she is today. 8:02 The most critical numbers inside your business “You can't pay bills without income, but you also can't run your business without expenses.” - Candi Conat 10:59 Yong’s wish of bookkeepers, CPAs, and anyone that works with business owners on their numbers 11:48 When Candie helped Yong simplify her numbers, it sent her on a quest to simplify other things inside her business 14:07 How to make more money in your business without selling more 15:18 How changing your attitude about how you look at your business and how you’re never too small to track your numbers. 16:03 Simplifying the language of numbers is one of Candie’s gifts 16:52 Why summer is an ideal time to dig into your numbers 20:40 Why knowing what you don’t know and not getting help with number in your business could be costing you money 22:08 Candie’s favorite way to create content to help more people. 24:15 Will a podcast be coming in Candie’s future? 26:43 The ways in which Candie currently monetizes her business 29:36 Connect with Candie at www.yongpratt.com/341 30:49 Come share your biggest takeaways from today’s episode inside the Arena of Awesome ----- Ready to tap into your Content Gold Mine and create endless streams of income ? Grab Yong’s brand new Content Gold Mining Maps & Audio Series Today Hosted on Acast. See acast.com/privacy for more information.…

1
Stop Doing THIS to Get New Clients and What to Do Instead 19:20

۴ years پیش19:20

19:20

0:00 Have you ever been scrolling through your newsfeed and you saw a post that made you literally stop your scroll? This happened to me recently, and I wanted to share why I stopped my scroll and why I decided to share the story with you on the podcast today. 1:23 Why Yong has been embracing the good, the bad, and the ugly in business and sharing it with you here on the podcast. 2:15 How learning her Human Design helped Yong share her real self more openly and authentically, even though the fear still rises. 2:55 The lesson Yong continues to lean-into and practice even after 20+ years as an entreprenener. 3:42 Why a recent zoom call with a prospective client didn’t turn out as planned. 5:08 The phrase that was the beginning of the end 6:11 The reason behind why Yong used that particular phrase on a live Q&A turned podcast episode 7:24 Yong’s evidence that proved the opposite of the conclusions of the prospective client 8:28 The reason Yong got defensive on the call and stopped listening to her gut. 9:24 Listen to the first podcast that came about as a result of this conversation at www.yongpratt.com/340 9:46 The post caused Yong to stop her scroll 10:25 Here is what Deb’s post read: "Stop trying to convince people to work with you. Instead, create content that attracts them to you." 11:19 The reason why Yong was trying to convince this client to work with her 11:46 Yong’s former people-pleasing ways 12:09 “It's okay just to be you. In being you, the right people are going to be attracted to you. And the reality is that not everyone will like you.” - Yong Pratt 13:03 “At the end of the day, it's our job to show up authentically, and create content that speaks to those that we want to serve and that also serves us in return. In this life, it's our obligation to speak our truth, to be our real selves, and to amplify everything that makes us awesome even if that means we don't get hired.” - Yong Pratt 13:39 “Those people that need convincing will never become a client of yours, or mine.” - Yong Pratt 14:05 The absolute Yong believes we all need to abolish 15:02 “Convincing someone to do something or invest in someone they don't believe in is a game that you can't win. Focus instead on serving, sharing your gifts and amplifying your awesome, even if not everyone will see or appreciate your awesomeness.” - Yong Pratt 15:40 “In this digital economy, there's no room for hiding. There's no room for being wishy washy. There's no room for accommodating others if that means you have to be someone else to make that happen.” - Yong Pratt 15:58 Just be you. 16:12 “It's time for the world to see you in all your awesome glory. It's time to embrace your you-ness 100%. It's time to appreciate your own gifts, your superpowers, your weird, so that you can truly and authentically Amplify Your Awesome™!” - Yong Pratt 16:34 Yong’s invitation to be a guest on the podcast and who she’s looking to interview. 17:29 If you’d like to be a guest on the podcast, head to www.YongPratt.com/interview 18:16 “Don't forget, it's not your job to convince people to work with you. Instead, stand confidently in who you are, how you serve, and allow your awesome to shine through in the content that you share.” - Yong Pratt --------------- Ready to tap into your Content Gold Mine and create endless streams of income? Grab Yong’s brand new Content Gold Mining Maps & Audio Series Today Hosted on Acast. See acast.com/privacy for more information.…

1
Realigning Our Relationship With Stuff 38:38

۴ years پیش38:38

38:38

0:01 Do you ever find yourself looking around wondering at just how much stuff you have accumulated over the years? What about all that stuff you store online digitally? Is it organized? Is it efficient? Today's guest, Paul Sockett, is here to shed some light on streamlining our stuff in the spaces around us. 1:32 About Paul Sockett: Paul is a storyteller. He's a creator, a professional actor, and a voice artist. He's also a coach who helps people streamline their lives and re-align with their story. And the stories that he helps us redefine or realign and how it impacts our space and the things in it. 2:28 Paul’s backstory and how he got into the space of helping people organize and realign their stuff. 3:43 How getting uncomfortable and looking at evidence helped Paul shift his identity from needing to be seen as useful and prepared to one of a choice-maker 8:28 Paul’s suggestions on how to take a look at stuff and make choices on what to streamline and what we don't need anymore. 9:19 How the Myth of More keeps us stuck in accumulating stuff 11:07 The intertwining of emotions and our stuff 12:06 Where a popular method of streamlining our stuff get it wrong and how to fix it 14:54 The pen example Paul takes us through when going through all our stuff to decide whether or not it’s a keeper right now. 19:08 Paul on helping his clients claim their spaces 20:09 The power of words and understanding that people may interpret them differently based on their life experiences 22:18 “By shaping our space with patience, by releasing the need for an end result in our conversations, we get to go on this journey together. And it's incredibly beautiful. There is no fatigue, it's refilling. And it's glorious. And it requires work and time to build that trust with another person.” 24:21 Choose the words that are going to resonate with the people you want them to resonate with 25:14 Playing the numbers in content creation 27:49 Experimenting, creating trust and ripples and Paul’s question for Yong 29:06 Amplifying Your Awesome™ in Yong’s words 32:10 The trick our brain plays on us to keep us safe and leaning into vulnerability 35:56 The best places to connect with Paul on Planet Internet 36:46 Come share your biggest takeaways from my interview with Paul inside the Arena of Awesome - THE place to hang with Yong every week, tune into live training, and discover the secrets to turning your content into CASH - without having to create more content -------------- NEXT WEEK: Stop trying to convince other people to work with you! -------------- They're HERE!!! At long last...the 2 resources you need to unearth Your Content Gold Mine ™ Ditch the content overwhelm, turn your content into endless social media assets, AND multiple income streams. Grab the C ontent Gold Mining Maps & Audio Series TODAY! No need to sit behind your computer to learn! Take this audio series on the go with you and then D.I.G. into the Maps to unearth Your Content Gold Mine™! Hosted on Acast. See acast.com/privacy for more information.…

1
Normalizing the Post-Goal Blues 14:10

۴ years پیش14:10

14:10

Have you ever experienced a period of time after accomplishing a goal, especially a big one, that you just felt down? I call this period of time the Post-Goal Blues and it’s something our family is going through right now. In today’s episode, I’m going to share why we’re experiencing the post-goal blues and allowing those feelings to come up rather than squashing them down and trying to ignore them… ----- Come share your biggest take-aways, a-ha moments, and how you're normalizing the Post-Goal Blues in your family inside my Facebook Community , the Arena of Awesome. ----- They're Heeereee! My newest gift to you, the Content Gold Mining Maps & Audio Series are alive! These are the resources I WISH I had when I accidentally fell into the world of content repurposing back in 2016. They'll help you to unearth the gold within your content so that you can... Turn it into an endless supply of social media posts AND endless streams of income. Grab them TODAY to turn your content into 💰! Hosted on Acast. See acast.com/privacy for more information.…

1
Create a new relationship with time using time hacking 35:35

۴ years پیش35:35

35:35

0:01 Do you ever wish you could bend time so you had more of it? Or have you ever caught yourself saying, I need more time? Or maybe this isn't the right time? If so, you're definitely going to want to put this episode on repeat because we're diving into a concept that we all need right now. And that is Time Hacking. 1:10 Here at Amplify Your Awesome™ we help coaches and course creators, ditch content overwhelmed, tap into an endless supply of social media content, and make more money from the content they've already created. 1:35 Now that we're heading into summer, and most of us want more time with our kids and families, I thought it would be only fitting to bring on a guest who could help us hack our time. get more done, all without the hustle. About Vikki Louise: Vikki is a reformed hustler turned time hacker. She coaches clients to achieve more in less time, with ease. She has a no BS minimalist approach to mindset work, and life. She has lived in four countries in the last two years, today she is recording from France. She also hosts the F*CK Anxiety & Get Sh*t Done podcast 2:45 Vikki’s life before Time Hacking 6:00 Who Vikki loves working with, how they find her, and how she serves them 8:51 Vikki’s definition of Time Hacking 10:16 3 Steps to Time Hacking 12:17 Flow versus hyper productivity 15:02 How Vikki overcomes the objection of time versus reality 17:12 Vikki’s favorite way to create content 18:52 How repurposing content is just like a rock concert 20:45 What Vikki’s husband discovered about her content and how you can use it to your advantage AND make money from it 22:52 Where Vikki gets the inspiration to create your podcast episodes and how generic templates aren’t the answer to content creation 23:32 What to do instead of using someone else’s templates when it comes to creating your content 26:39 Vikki’s preferred method to create content 29:13 Vikki’s first piece of advice on changing your relationship to time 30:04 Vikki’s first piece of advice on changing your relationship to time 31:52 Connect with Vikki 32:51 How Vikki and Yong used Time Hacking for this interview 33:35 Come share your biggest takeaways and ahas from today’s episode with Vikki and Yong inside the Arena of Awesome NEXT WEEK : Overcoming the Post-Goal Blues Hosted on Acast. See acast.com/privacy for more information.…

1
Don't Hire a Social Media Manager Before You Do THIS 20:02

۴ years پیش20:02

20:02

0:00 Have you ever been tempted to hire someone to create all of your social media graphics for you? Or even someone to just manage all your social media content so you don't have to? Yeah, me too. As someone that used to help other business owners create copious amounts of content to share on social media, I've learned that hiring out this task without having what I'm going to share with you today on the podcast, is a complete waste of money. 1:22 The inspiration for today’s episode 2:14 Yong’s cautionary tale of outsourcing and how it cost her a ton of time and money 2:59 What most service-based providers don’t do and how it’s a sign to look elsewhere 4:53 How not knowing what you don’t know could cost you more time and money in the long-run 5:12 The FIRST, and most important thing to look for when hiring out social media 6:58 If potential companies or individuals don’t provide THIS, run the other way 8:14 Why Yong doesn’t rely on social media and what she does instead 9:27 Don’t let social media managers talk you into THIS and what always gets overlooked 10:13 Offloading tasks like social media quickly is tempting + how the Myth of More derails so many 11:15 Yong’s 2 recommendations when hiring + how taking back your social media narrative is key to its success 13:12 Recap of the 2 Things you must do before delegating your social media 14:51 If you’re ready to unearth your own Content Goldmine and turn your content into endless supplies of social media content and cash, schedule a complimentary call with her now. 15:28 The 3-Step Framework Yong shared last week is a good starting point or hop on a call with Yong to talk about your content 16:45 “Don't get so wrapped up in offloading your social media that you forget about the vision of your business.” 18:26 Wanna D.I.G. into your own content and turn it into cash and endless content for social media? Book a call with her today at www.YongPratt.com/336 Next Week: School’s out for summer and it’s time to do some Time Hacking Hosted on Acast. See acast.com/privacy for more information.…

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My 3-Step Framework to Turn Content into Cash 36:04

۴ years پیش36:04

36:04

0:03 As a transformation maker - a coach, a consultant, a course creator - you're creating an awful lot of content. Let me ask you a very candid question. Does all of that content equal cash for you? 0:23 Until fairly recently, Yong didn’t have a process for monetizing her content. Because she had so much content out there, there was not a lot of reason for people to actually hire her to help them do the things that I was teaching because they could go figure it all out for free. 1:21 What Yong did instead of Gary Vee Style Content Repurposing and how it turned into her signature 3-Step Framework to Turn Content into Cash 3:16 Today's episode topic: Yong’s three-step framework to turn your content [yep, that content you have already created] into cash. 4:14 Things you could do with all that extra cash, especially with summer right around the corner 4:55 Today’s topic isn’t one that’s talked about often which is exactly why you need to tune in and listen or watch the video version inside the Arena of Awesome 5:15 If you haven't listened to the Myth of More [#333] or Content Gold Mining versus the traditional Gary Vee style content repurposing [#334] be sure to do so as they lay the foundation for today’s episode 5:40 How Yong’s Nevada roots influenced and helped shape the idea of Content Gold Mining | The Low-Hanging Fruit for most content creators that has them flocking to Gary Vee Style Content Repurposing 7:36 One of the downfalls of the Gary Vee Content Repurposing Method 9:26 Surface level versus underground gold mining 10:53 The good news for you as a content gold miner 11:41 In order to turn your content into cash, all you have to do is D. I. G.. If you can remember that simple phrase, you literally have a way to monetize your content. 12:21 When you try out this framework in your business, be sure to share your questions, successes, and more with Yong at www.Yong Pratt.com/335 or inside the Arena of Awesome 13:17 Step 1 in the D.I.G. Framework: D = Discover + How to enlist the help of the kids in your life to help you complete this step 13:47 Need ideas on where to find kids and questions to ask to delegate the Discovery Process? Head to www.Yong Pratt.com/335 and ask Yong 14:49 One of the many benefits of joining Yong inside the Arena of Awesome 15:15 What the Discover phase entails | a simple tool you can use for yourself and Yong’s examples “The Discover Phase of the D.I.G. Framework allows you to see ALL your content gathered in one singular place. It’s often the first time my clients have seen just how much content they’ve actually created and it’s often an emotional experience in the best of ways.” - Yong Pratt 18:30 What you’ll likely notice during the Discovery Process 19:21 The reaction Yong’s clients have every.single.time. She takes them through this Discovery Process 20:56 An everyday example of what the Discovery Process is like 21:14 Step 1 in the D.I.G. Framework: I = Ideate and why it’s so exciting 22:15 How Yong used the Ideate Process to publish her first book 24:40 The focus of Yong’s first book 25:54 “I want to simplify the process, because that's one of my superpowers - Simplify the complicated.” - Yong Pratt 27:49 “In the ideation phase of the D.I.G Framework, there's no right or wrong. There's no one size fits all. You are unique. Your content is unique. And when you ideate and use your imagination to create, the possibilities are absolutely endless.” - Yong Pratt 28:22 Two additional ways Yong has used the Ideate Process herself and how you may be able to use it as well 29:27 “Because creation is not linear, you can take content that was once free and turn it into a paid offer that’s organized and delivered in a succinct way to get maximum results for your client.” - Yong Pratt 30:44 Inside Yong’s signature experience, Your Content Goldmine™, her six-month mentorship program coming up soon, you'll see bits and pieces of how she’s been able to ideate on her content. PLUS, the big draw for this program is time with Yong. Getting her eyes on your business, seeing opportunities, seeing potential, seeing what is possible for you, and your content, and all the different ways you can make money from it. Have questions about Your Content Goldmine? Ask them over at www.YongPratt.com/335 or inside the Arena of Awesome 32:02 Step 3 in the Framework: G= Go for the Gold “In the Go for the Gold Phase of the D.I.G. Framework, you get to choose the many different ways to turn your content into literal GOLD. Plus, you’ll have a consistent way to tap into your Content Gold Mine whenever you need a cash infusion." - Yong Pratt 34:07 Come share how you used the D.I.G. Framework over at www.YongPratt.com/335 or inside the Arena of Awesome Hosted on Acast. See acast.com/privacy for more information.…

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Content Gold Mining Versus "Gary Vee" Style Content Repurposing 21:51

۴ years پیش21:51

21:51

0:01 I fell for it. Hook, line, and sinker. I was once drawn into the world where MORE became my motto. I wore it like a badge of honor. I was always striving to be more, do more and create more. I stopped listening to the many signs my body was telling me to slow down on my quest for more. Ignoring those signals, landed me in the hospital for test after test, and ultimately being sent home, hooked to a heart monitor for days. The allure of more is a strong force, and few make it out unscathed. In today's episode, I'm going to share how I've made it to the other side of more, and how I can help you do the same...but only if you're ready to embrace a world where less is the new norm? 1:44 Here at Amplify Your Awesome™, we help course creators and coaches ditch content overwhelm, tap into endless supplies of social media content, and make money from the content they've already created. 2:22 Today we're diving into Content Gold Mining versus "Gary Vee" style content repurposing. It's a question I've been getting a lot of lately, so I wanted to, well, set the record straight. 2:37 If you haven't already listened to the last episode number 333. The Myth of More, I highly recommend you press pause and take a listen to that tale before continuing with this episode at www.yongpratt.com/333 2:56 That time when Yong stood firmly in the belief that repurposing content was THE marketing strategy everyone needed to use… 3:21 How Yong used 3 content repurposing automation tools to replace her full-time Virtual Assistant 3:42 When I talk about content repurposing, or the traditional "Gary Vee" style content repurposing the way it's talked about these days, here's what I mean. “Traditional, “Gary Vee” Style Content Repurposing the act of taking a large piece of content and extracting smaller chunks which you can then share.” - Yong Pratt 4:18 Reason #1 for “Gary Vee” Style Content Repurposing Number one: it looks like you're everywhere. And number two: one can more easily establish their expertise by having more of these smaller pieces of content. 5:02 The reason why traditional “Gary Vee” style content repurposing is costing you money. 5:33 What you need in place to get hundreds of pieces of content 6:12 Opportunity #1 Yong experienced by promoting and advocating for the use of 3 content repurposing tools 6:33 Opportunity #2 Yong experienced by promoting and advocating for the use of 3 content repurposing tools 7:10 That time when things started to crumble before Yong’s eyes 7:31 Some reasons why traditional “Gary Vee” style content repurposing didn’t work for my clients 8:15 The Two Myths Yong uses to describe traditional "Gary Vee" style content repurposing 8:41 The weight of Yong’s 1000s upon 1000s of pieces of content and its opportunity cost 9:42 The lesson Yong learned from training Freebie seekers and the money it cost 10:21 That time when Yong has months and months of social media posts pre-scheduled turned into social media dormancy 10:59 What Yong discovered during that social media dormancy 11:50 The tool Yong used to FINALLY be able to see all her beautiful content 12:45 What Yong recommends you do today with all YOUR awesome content 13:26 The patterns that emerged and the questions Yong began to ponder regarding her discovery 14:28 “Instead of focusing on transforming one piece of content into hundreds using the “Gary Vee” method of content repurposing, Content Gold Mining™ offers you many ways to monetize all your beautiful content.” - Yong Pratt 15:05 “Right now, at this moment, you have endless gifts you could offer to the world and get paid for doing so.” - Yong Pratt 15:24 Questions to ponder and experiment with starting today… 15:32 What have you stopped creating content today? For a week? Or even a month? 15:38 What if you reinvested some of that creation time into unearthing the gold from your own content goldmine? 15:47 What if you could turn your massive amounts of content into endless streams of income? 15:55 What if you could tap into that Gold Mine every time you wanted or needed to: Take a family vacation Hire a virtual assistant to help you put systems in place so that you could sell all the content that you want unearth. Hire someone to clean your house, do yard work, prep your meals and so much more so that you could free up time to spend with those you love? What about retire your parents or spouse? And this is just the tip of the iceberg of what you could experience by mining for the gold in your content. 16:25 A testimonial Yong got after a Content Gold Mining Session with 1:1 Client, Susan" "Wow, just wow. Yong certainly knows her stuff and the potency of content, namely your content. She quickly and effortlessly walks you through the value of your current content. She offers amazing options on delivering your hard work and talent found in your content and monetizing them as you offer your prospects irresistible offers. It's an emotional moment, when you realize your content can be massaged into other platforms to help others you must work with Yong." 17:42 “Monetizing content is where traditional style or "Gary Vee" style content repurposing really misses the mark. Its real focus has been on visibility and exposure, neither of which is a guarantee for sales.” - Yong Pratt 18:42 Wouldn't your time be better spent monetizing the content you already have? 18:48 What if it didn't have to be either-or? 18:52 If you could create endless content for social media, and endless streams of income from the content you already have, without the overwhelm? Would you want to know how to do it? 19:06 You my friend absolutely deserve to have both! And the time to make it happen is now. The doors to Your Content Gold Mine™, my six-month mentorship will be opening up soon, and I'd love to be your guide on this amazing adventure. 19:22 What’s included inside Yong’s 6-Month Mentorship 19:46 So my friend… If creating less content appeals to you… If monetizing the content you already have appeals to you… If having documented systems and processes to mine for the gold in your content appeals to you... If scaling or staffing your business appeals to you.... If seeing all the possibilities in your awesome content appeals to you, then Your Content Gold Mine™ might be for you. 20:19 Let's talk about you and your awesome content. It’s Yong’s gift for being a listener of the podcast. All you have to do is go to today's show notes at www.YongPratt.com/334 and click on the "Book a Call" Button “If you're ready to ditch content, overwhelm, tap into an endless supply of social media content and make money from the content you've already created. Let's talk about you and your content goldmine. Book a call with me at www.YongPratt.com/334 .” - Yong Pratt 21:15 Get more goodness, tips, and insider secrets for Yong inside her Facebook community, the Arena of Awesome, while it's still free and open to new members. Come share your biggest takeaways and ahas. Plus, every week inside the Arena, you'll get access to me and I may even share content I don't share anywhere else. Until next time, my friend, go out there today and Amplify Your Awesome™! Hosted on Acast. See acast.com/privacy for more information.…

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The Myth Of MORE and How It's Costing You Money 10:30

۴ years پیش10:30

10:30

0:00 Have you ever been told that in order to get more followers, more subscribers, make more money, or establish your expertise is to create more content and be on more platforms? Today we're diving into this Myth of More and how it's costing you not only time but money. 1:12 Hey there, I'm Yong Pratt, your expert Gold Mining Guide and Host of the Amplify Your Awesome™ podcast. Here Amplify Your Awesome™ we help coaches and course creators, ditch content overwhelm, tap into endless content for social media and make more money from their existing content. 1:34 How we help coaches and course creators at Amplify Your Awesome | The Myth of More AKA The A.B.C. Content Philosophy 2:14 Today’s episode was inspired by the trailer for Rachel Boardman’s new Podcast, the S Word. I'll be sure to link up a trailer on today's show notes at www.YongPratt.com/333. 2:32 Once upon a time, there was an overwhelmed business owner that stumbled into the magical world of content repurposing and the allure of omnipresence 3:19 What the overwhelmed business owner saw when she looked around in the magical world and revealing her secrets to others 3:47 “In this magical world of content repurposing, messages were multiplied. Content was more than plentiful, and everyone's cup runneth over. And the allure of more was all-consuming.” - Yong Pratt 4:01 Leaving the magical world...just for a little while 4:15 How the MORE-NESS she’d magicked did not fill her money bags as she was lured into believing 4:47 Feeling distraught, she began to wonder where she went wrong. 4:53 How following the rules and creating MORE ultimately led to LESS 5:22 How retreating back into her pre-content repurposing world, helped the overwhelmed business owner discover her real self once again 5:44 The shocking discovery the overwhelmed business owner made 6:20 How the overwhelmed business owner left overwhelmed behind and how she uses the lessons she’s learned to help others overcome their quest for MORE. 8:27 The Brave New World where business owners stand shoulder to shoulder embracing the power of LESS 8:58 A happily ever after that can be yours, too. 9:09 The Myth of More does not have to be your reality. You, too, can embrace a world where doing less and creating less is the true measure of success. 9:22 If you're ready to enter into this brave new world with me and tap into the goldmine, that is your content, I invite you to book a call with me at www.YongPratt.com/333 9:49 Cheers to busting the Myth of More...together! NEXT WEEK: Content Gold Mining Versus “Gary Vee” style content repurposing: Where traditional content repurposing gets it wrong and how it’s costing you money Hosted on Acast. See acast.com/privacy for more information.…

1
Confidence, Creativity, and Identity 42:37

۴ years پیش42:37

42:37

0:00 Do you have someone in your life that has seen you from the very beginning of your entrepreneurial journey? Today's guest Amy Isaman is that person for me. She's seen me from the very beginning. And in this episode, you'll learn how we met and how we've stayed connected and reconnected years later. 1:40 How Yong and Amy first connected 2:43 Amy pivot from High School and College English Teacher to Entrepreneur 5:49 How to tap into your creativity 8:16 Taking action, pivoting, and the fear Amy felt when she published her first blog post 10:21 The importance of claiming the identity of someone who does the thing you want to do 11:06 “Follow your joy. Take a baby step. Follow your joy and take a baby step and become and do the thing, do whatever it is” - Amy Isaman 12:11 Where society gets creativity wrong and Amy’s view of it “Creativity is really just looking at different pieces, looking at life, and creating something new out of what you've already got.” - Amy Isaman “Our thoughts are creative. You're thinking new thoughts every moment of every day.” 15:49 Ideas you can use to tap back into creativity daily 17:51 “Practice is huge! I mean, if you were to practice something every day for, 15-25-30 days, I can guarantee you, by the end of that time, you will be better at it.” 18:47 “You have to do the thing to be the thing.” - Amy Isaman 19:28 The significance of journaling for Amy. Finding your own version of “journaling” to quiet your mind and access your inner wisdom 22:36 How Amy helped Yong reframe her own journaling practice 23:41 “Find the practice that works for you and then practice your practice.” 26:10 Letting go of outcomes and being open to playing and doing what feels really good to us 27:46 How schools get the writing “process” wrong and how to unlearn it 32:29 Amy’s favorite “pre-writing” exercise that can help overcome writer’s block 34:08 How to form your own creative thinking partnerships. An episode from Amy’s podcast to help out 37:35 Connect with Amy Website Podcast: Dear Creativity Instagram Facebook 38:19 Amy book series and her live-and-learn self-publishing experience 40:09 If you need some help with writing your creativity or ideation and really figuring out which direction to go, reach out to Amy. Be sure to connect Amy inside the Arena of Awesome . Ask questions and view the video version of this interview. NEXT WEEK: Live Podcast Recording: Wednesday, May 12 @ 9:30 AM PST Where traditional content repurposing gets is wrong and why it’s costing you money Tool Talk [new series]Tuesday, May 11 @2:22 pm PST The AI copyrighting tool that's going to blow your mind 🤯 and change the way you create written content Hosted on Acast. See acast.com/privacy for more information.…

1
Tapping Into Your Real Self Through Play Part 2 31:16

۴ years پیش31:16

31:16

0:01 Today on the podcast, I have part number two of my interview with Jeff Harry, A play expert. And in this portion of the interview, Jeff is going to walk us through some choices we can make, and some actions we can take in order to cultivate more play into our everyday lives. If you haven't already listened to Part Number one, I would highly encourage you to go back and listen to that episode first, so that you get the very most out of this episode. It was number 330. And you can find that that www.Yong Pratt.com/330 or come on over into the Arena of Awesome where you can see the video version of this interview. 1:43 What happens inside of our brains and in our bodies when we play? 4:20 Einstein Time and the Gay Hendricks’ Zones of Work For more on the Zones of Work check out Gay Hendricks’ books, The Big Leap & The Joy of Genius 6:02 Origins of the 8-hour workday and why it’s counterproductive 0:33 “The work that we should be doing is the work that makes us most alive. Let's focus on that. Because that is actually the stuff that we need in this world right now.” - Jeff Harry 11:51 How billion-dollar ventures are coming out of play from big corporations lite Google and Zappos Lessons from Tony Hsiea of Zappos: Company Culture is more important than just doing work and just being productive. 12:55 For the small businesses listening, how can they take these ideas and distill them down and help their companies by embracing this idea of allowing people to explore openly in an effort to build a bigger business? 13:21 Incorporating play into your business Step #1 13:59 Incorporating play into your business Step #2 14:32 How the Buffalo Bills are gaining more fans through play 14:58 How the Washington Post is gaining traction with Gen Z using play 16:41 What to do when your inner critic rears its ugly head. 20:45 Content creation and Tik Tok 21:00 “What I love about it Tik Tok is that it's one of the only social media platforms where there are people playing.” - Jeff Harry 22:26 “The reason why I make Tic Toks is because it primes my day in a positive way. It primes my day to see the world as play. And when I'm able to see the word world is play, then the sky's the limit.” - Jeff Harry 24:27 The question to ask yourself when something good happens Jeff Harry 25:07 Yes, absolutely. Yong Pratt 25:09 So good, so good. So I want to make sure that people can connect with you follow you on Tik Tok, or come to your website. Where is the best place that they can go to find out more about you and the work you do and how you serve people? 25:23 Connect with Jeff on his website www.RediscoverYourPlay.dom OR on one of the following channels Instagram Tik Tok YouTube Medium LinkedIn 26:16 Life lessons from Good Will Hunting 27:50 “For each and every one of your listeners, you're sitting on a winning lottery ticket. There is something magical and awesome about you, that you might be also scared to do but also know, this is what makes you come most alive.” - Jeff Harry “Don't ask what the world needs, ask what makes you come alive.” - Howard Thurman “Are you ready to show up?” - Jeff Harry NEXT WEEK’S GUEST: Amy Isaman. Author. Creativity and a Writing Coach that helps amazing people get their stories onto paper and publish those books. SHARE YOUR BIGGEST TAKEAWAYS Let's continue this conversation inside my Facebook community, the Arena for Awesome while it's still free and open to new members, come share your biggest takeaways and ahas. Plus, every week inside the arena, you'll get access to me and I may even share content I don't share anywhere else. Until next time, my friend, go out there today and Amplify your Awesome™! Hosted on Acast. See acast.com/privacy for more information.…

1
Tapping Into Your Real Self Through Play Part 1 26:38

۴ years پیش26:38

26:38

0:00 Do you ever wish you could have more fun in your business? If so, you'll want to turn up the volume on this episode. Our guest today shows individuals and companies how to tap into their true selves, to feel their happiest, and to address their most challenging issues through play. Jeff Harry, an international speaker, and a top 100 Hr Influencer of 2020 has been featured for his work on play in the New York Times, AJ plus SoulPancake, the San Francisco Chronicle and CNN. I, for one, cannot wait to dive into this interview about play. 1:28 How Jeff and Yong Connected 1:49 Jeff’s Origin Story - his life before becoming an expert on play “I think a lot of times, we're constantly looking for external validation. But really what we're looking for is to claim our own self-worth.” - Jeff Harry 8:19 “With every decision you make you either claim who you are, or you end up chasing your worth for the rest of your life.” - Viola Davis 10:09 Jeff’s definition of play 11:28 “Don't you want to get paid to be yourself?” - Steven Worley “Why wouldn't we be focused on making more play in our lives?” - Jeff Harry 13:00 How Jeff helps people that have lost play in their lives reclaim it 16:03 Step 1 to rediscovering your play 16:22 Step 2 to rediscovering your play 17:40 Intuition + Your Inner Child + Inner Curiosity 19:37 Taking lessons from the dying 20:07 An exercise you can do today to discover your awesomeness 21:42 What are Tipsy Storms and why Jeff recommends them 25:13 Come share your biggest takeaways, ahas, and watch the video version of this interview inside the Arena of Awesome . NEXT WEEK Be sure you’re subscribed to the podcast or are part of the Arena of Awesome so you don’t miss Part 2 of this interview, Tapping Into Your Real Self Through Play with Jeff Harry next week. Hosted on Acast. See acast.com/privacy for more information.…

1
Recalculating Happiness 36:13

۴ years پیش36:13

36:13

0:00 Do you ever wish you could pack up your suitcase, travel the world, and run your business from anywhere? Well, that's exactly what our guest today did with her family. Jessica Klasnick was living the American dream. However, she wanted more time with her family. So they sold everything, downsized, and traveled in a teeny, tiny RV as a family of five. Over the past five years, they've been recalculating what happiness means to them, breaking away from those societal norms of how life should be, and intentionally living life each day on purpose. Jessica doesn't teach you how to recreate her best life. She teaches you how to discover your own. 2:42 Discover what Jessica and her family were doing before they decided to travel with her family 4:21 How living the same day in and day out, being home with the kids, and not seeing her husband daily were catalysts to traveling with her family 6:38 How Jessica’s family reacted when she shared their plans for travel 8:10 Did Jessica ever think leaving everything behind to travel was a mistake? 10:47 How Jessica’s kids reacted to traveling 12:24 Discovering and becoming a life coach. 14:35 The people Jessica loves to work with as a coach 17:39 How a new perspective is exactly what we need 18:09 Attracting the right people into her world 19:18 Jessica’s favorite ways to create content 20:53 The 4-letter word we need to banish from business 24:29 Jessica’s philosophy on business 26:38 “I just don't want you having fun all day, but not making the money you want or having the relationship you want. I want you to have all of that. And that's when you know you're really doing it right.” 27:58 Jessica’s “Thought Drop” morning ritual 29:47 Connect with Jessica www.JessicaKlasnick.com www.RecalculatingHappiness.com 31:43 “I love that we talk about our own awesomeness because so often, because we live with ourselves, we don't even realize all of our gifts and all of these really unique things that we have. And so I would say the biggest tip, and this is a challenge is to figure out what you want, decide that you want it, and then not worry how you're going to get it. But start taking one step in the direction of that, that that dream or that desire. And just really give up on having to have that control of how do I get there.” 33:27 “Don't let being uncomfortable, be the reason you don't make a change.” 34:49 Wanna watch the VIDEO version of this episode and ask Jessica your questions? You can find the video inside the Arena of Awesome , Yong's FB Community. It's THE place to be to share your aha's, your biggest podcast takeaways, connect with guests and your fellow Content Gold Miners, and discover ways to Amplify Your Awesome™! PLUS, you'll get access to Yong every single week inside the community! 35:15 Next week, we’re diving into the importance of play with Jeff Harry Hosted on Acast. See acast.com/privacy for more information.…

1
Remembering to Celebrate Accomplishments 18:19

۴ years پیش18:19

18:19

How often do you remember to celebrate your accomplishments? This episode almost *didn't* happen because of what Yong learned as child...that celebrating AKA bragging was not something that was to be done. Discover the event Yong created a year ago to be a resource for small business owners during the beginning of COVID-19 and how you can get access to the event as a gift. Just comment SUMMIT underneath the video version of this episode inside the Arena of Awesome , Yong's FB Community. It's THE place she loves hanging out and connecting with and spotlighting members, answering questions, and sharing what working in the world of Content Gold Mining AKA content repurposing. Come share the ways in which you celebrate your accomplishments with Yong and your fellow Content Gold Miners inside the Arena of Awesome . Hosted on Acast. See acast.com/privacy for more information.…

۵ years پیش10:59

10:59

Ready to use the power of your voice and video to create positive change? Join Yong for the Super 7 Live Video Challenge that begins on Wednesday, June 10, 2020. Save your seat now . As a podcast listener, just use the coupon code VOICE and the challenge is Yong's gift. Hosted on Acast. See acast.com/privacy for more information.…

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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My 3-Step Framework to Turn Content into Cash