From Attendee to Organizer: MSP Conference Secrets Revealed | EP114

All Things MSP

In Episode 114 of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony unpack the untapped potential of IT industry conferences—whether you’re attending or organizing. With no guests this time, it's all insider talk between two veterans of the MSP and Apple consultant world.
They share real stories from events like PAX8 Beyond, ChannelPro, and ACEs, and explain why more MSPs should consider running their own small conferences or client-focused events. They dive into why niche positioning—like being Mac-focused—can turn an average industry event into a client acquisition goldmine. Justin also reflects on the pros and cons of the nonprofit summit they hosted and lessons learned from building communities.
Whether you're an MSP looking to boost your network, gain leads, or just learn something new, this episode delivers the strategic insights you didn’t know you needed. Perfect for owners, tech leads, and anyone tired of the same vendor pitches.
You’ll Learn:
Why the hallway track is more valuable than sessions
How to pitch at events without being a vendor
Tips for running your first local client event
The surprising reason you should attend non-Apple focused conferences
How ACEs became a referral and acquisition engine
Sponsors
EasyDMARC - https://atmsp.link/easydmarc
Compliance Scorecard - https://atmsp.link/compliancescorecard