Beware of Bypassing Process

All Systems Go! Marketing Automation and Systems Building with Chris L. Davis

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محتوای ارائه شده توسط Chris L. Davis: Marketing Automation Expert. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Chris L. Davis: Marketing Automation Expert یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

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The Icelandic Art of Intuition with Hrund Gunnsteinsdóttir | 307 35:19

16 روز پیش35:19

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35:19

We’ve turned intuition into a buzzword—flattened it into a slogan, a gut feeling, or a vague whisper we don’t always know how to hear. But what if intuition is so much more? What if it's one of the most powerful tools we have—and we’ve just forgotten how to use it? In this episode, I’m joined by Hrund Gunnsteinsdóttir , Icelandic thought leader, filmmaker, and author of InnSæi: Icelandic Wisdom for Turbulent Times . Hrund has spent over 20 years studying and teaching the science and art of intuition through her TED Talk, Netflix documentary (InnSæi: The Power of Intuition), and global work on leadership, innovation, and inner knowing. Together, we explore what intuition really is (hint: not woo-woo), how to cultivate it in a culture obsessed with logic and overthinking, and why your ability to listen to yourself might be the most essential skill you can develop. In This Episode, We Cover: ✅ Why we’ve misunderstood intuition—and how to reclaim it ✅ Practical ways to strengthen your intuitive muscle ✅ What Icelandic wisdom teaches us about inner knowing ✅ How to use intuition during uncertainty and decision-making ✅ Why trusting yourself is an act of rebellion (and power) Intuition isn’t magic—it’s a deep, internal guidance system that already exists inside you. The question is: are you listening? Connect with Hrund: Website: www.hrundgunnsteinsdottir.com TedTalk: https://www.ted.com/talks/hrund_gunnsteinsdottir_listen_to_your_intuition_it_can_help_you_navigate_the_future?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare Newsletter: https://hrundgunnsteinsdottir.com/blog/ LI: www.linkedin.com/in/hrundgunnsteinsdottir IG: https://www.instagram.com/hrundgunnsteinsdottir/ Book: InnSæi: Icelandic Wisdom for Turbulent Times Related Podcast Episodes: How To Breathe: Breathwork, Intuition and Flow State with Francesca Sipma | 267 VI4P - Know Who You Are (Chapter 4) Gentleness: Cultivating Compassion for Yourself and Others with Courtney Carver | 282 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

۵ سال پیش 43:47

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Ep. 45 - Process is everything, but it requires discipline. Skipping any step in a process you have defined can introduce detrimental variables to your business. In this episode, Chris goes over a simple strategy and solution to ensure success in your processes while simultaneously avoiding error and inefficiency.

201 قسمت

#Entrepreneur #Business #Podcasting Education #Marketing #Chris L. Davis: Marketing Automation Expert #Automation #Entrepreneurship #Technology #Software

Beware of Bypassing Process

All Systems Go! Marketing Automation and Systems Building with Chris L. Davis

published ۵ سال پیش

اشتراک گذاری

MP3•خانه قسمت

Send us a text

201 قسمت

#Entrepreneur #Business #Podcasting Education #Marketing #Chris L. Davis: Marketing Automation Expert #Automation #Entrepreneurship #Technology #Software

All episodes

1
High Performing Marketing Teams plus What's Next 28:08

28 weeks پیش28:08

28:08

Send us a text In this special episode Chris addresses a shift in the focus for Automation Bridge as a whole. Acknowledging the significant need in the market to help founders and executives build high-performing marketing teams that can effectively leverage automation and AI.

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A Peek Into My Podcast Publishing Process 43:08

29 weeks پیش43:08

43:08

Send us a text Ep 200 - In this episode, Chris is joined by Cassy Sorden, who has been responsible for publishing the all the episodes of the All Systems Go! podcast. You get a behind the scenes look at how automation is applied to various parts of the process to increase efficiency, software used, and insight on measuring the impact of the podcast.…

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Culturally Connected AI Software feat. Apryl Beverly 40:23

29 weeks پیش40:23

40:23

Send us a text Ep 199 - In this episode of the All Systems Go podcast, Chris introduces Apryl Beverly, the creator of Aipro. Apryl shares her unique journey from journalism to developing AI technology for copywriting in a diverse and multicultural voice. The conversation highlights the limitations of existing AI tools in capturing cultural nuances and how Aipro bridges this gap by offering a conversational and personalized approach to copywriting.…

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The Origin & Evolution of Marketing Automation feat. Clate Mask 49:39

31 weeks پیش49:39

49:39

Send us a text Ep. 198 - In this episode of the All Systems Go Podcast, Chris interviews Clate Mask, the co-founder of Keap, a leader in small business automation software. They discuss the history of marketing automation, the evolution of automation across multiple departments, and the importance of balancing personal and business success with the six keys to success. Clate shares insights on how automation can revolutionize small businesses by addressing leaks, increasing efficiency, and fostering growth.…

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When Your Best Isn't Good Enough 36:26

46 weeks پیش36:26

36:26

Send us a text Ep. 197 - Chris explores the challenging question: "What happens when your best isn't good enough?" He discusses the pitfalls of overcomplicated systems, the value of building with maintenance and scalability in mind, and the art of creating "dummy-proof" processes that even the least tech-savvy team members can execute. Chris shares insights on managing client expectations, real-life scenarios of complicated workflows, and why it's crucial to build strong foundations before adding advanced features. This episode is a must-listen for founders, marketers, and automation specialists looking to streamline processes and achieve better results with less complexity. What You'll Learn: 5:58 - Why it’s important to create flow charts that are easy to follow for yourself and others 17:16 - The signs that a workflow in CRM software has become overcomplicated 19:12 - Why it’s crucial to understand the ecosystem of the software you're using for automation 23:15 - An expert tip that can improve efficiency in automation workflows 28:45 - What it means to create "automated conversations" within your workflow tasks 31:20 - The one thing you must keep in mind when building out a process to ensure any team member can execute it successfully 33:15 - Why it’s important to resist the temptation to add too many features too quickly when building automation systems Resources: Subscribe to the Automation Bridge Newsletter Start Your Automation Bridge Community Membership Watch the 3 Segments Webinar Training…

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What Is MarTech? 22:06

47 weeks پیش22:06

22:06

Send us a text Ep. 196 - In this episode, Chris delves into the often misunderstood world of MarTech, breaking down what the term MarTech really means and exploring its dual nature. He introduces the concept of a “MarTech Marketer” and explains how this role differs from a general Digital Marketer. He also discusses the relationship between MarTech, automation, and other tech-focused areas in business. Whether you're a seasoned marketer or new to the field, this episode offers essential knowledge to help you understand and leverage the power of marketing technology in your work. What You'll Learn: 4:15 - How MarTech can be used as both an adjective and a noun 9:07 - The differences between a digital marketer and a MarTech marketer 11:30 - How MarTech relates to automation in marketing 13:45 - Why is it important to understand the distinctions between marketing technology and sales technology 15:20 - How is the increasing complexity of marketing technology affecting the industry? 17:59 - Why it’s crucial for hiring managers and job seekers to understand MarTech terminology 19:30 - The relationship between technology and software in the context of MarTech Resources: ASG 195 - The Subjective Approach to Marketing Subscribe to the Automation Bridge Newsletter Start Your Automation Bridge Community Membership Watch the 3 Segments Webinar Training…

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The Subjective Approach to Marketing 31:29

48 weeks پیش31:29

31:29

Send us a text Ep. 195 - Have you ever wondered why some marketing strategies work wonders for others but fall flat for you? In this episode, Chris challenges the notion of one-size-fits-all marketing strategies and emphasizes the importance of finding what works specifically for your business. He discusses the complexities of marketing and highlights the importance of embracing experimentation, focusing on data, and doubling down on what produces results, even if it doesn't align with industry norms. With insights drawn from his consulting experience, Chris invites you to free yourself from the pressure of following the crowd and embrace the marketing approach that unlocks success for your unique business. What You'll Learn: 4:12 - How the context and dynamics of your specific industry should impact your marketing approach 7:35 - Is there really a "one-size-fits-all" solution when it comes to effective marketing strategies? 19:10 - Why having an internal marketing team is crucial as your business matures 22:47 - How to use software to help identify your unique marketing needs before building custom solutions 26:10 - Why you should always trust your data over traditional “successful marketing frameworks” 32:40 - What cultivating a mindset of "marketing freedom" will do for your business Resources: Subscribe to the Automation Bridge Newsletter Start Your Automation Bridge Community Membership Watch the 3 Segments Webinar Training…

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Automation Service Provider Revisited 27:24

49 weeks پیش27:24

27:24

Send us a text Ep. 194 - Chris revisits and redefines the term "Automation Service Provider" - a term he coined years ago. He explains the need for a clear, unified language around automation services and gives permission for all technical professionals to adopt this term. Chris also covers the various areas where he is seeing automation thrive and announces an upcoming program aimed at helping Automation Service Providers secure consistent, high-value contracts and achieve stable, six-figure incomes. Tune in to learn about this exciting opportunity and gain clarity on positioning yourself as an Automation Service Provider in the quickly evolving automation marketplace. What You'll Learn: 3:03 - Chris revisits and redefines the term Automation Service Provider 6:18 - The most common areas Chris has seen automation being deployed 8:50 - How to more specifically describe the type of automation services you provide 10:48 - Benefits of using the Automation Service Provider title 13:42 - Chris introduces and exciting new program offer 18:09 - The challenge the new program aims to solve for Automation Service Providers 19:39 - How to learn the 3 secrets for getting consistent, long-term contracts Resources: Find out more about the 3 Secrets to Getting Consistent Contracts Subscribe to the Automation Bridge Newsletter Start Your Automation Bridge Community Membership Watch the 3 Segments Webinar Training…

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Mastering Your Business: The Value of Understanding 27:53

50 weeks پیش27:53

27:53

Send us a text In this episode, Chris is discussing the importance of gaining deep understanding in your business, particularly in the online space, where a lack of understanding can lead to costly mistakes. He argues that many entrepreneurs substitute buying more tools and chasing "gurus" for true understanding of what their business needs to succeed. Chris shares personal insights on how investing in understanding, through communities, programs and self-reflection, has been key to his own growth. You’ll also get a sneak peek into upcoming programs from Automation Bridge designed to help technical professionals and business owners alike level up their understanding and skills. Tune in to learn why slowing down to deepen your understanding may be the most important thing you can do to accelerate your business. What You'll Learn: 2:35 - How the lack of standardized learning in online business lead to reckless decision-making 4:44 - The main symptom of people substituting understanding with tools and gurus 6:38 - Could it be that you don't need another tool, funnel, or expert, but rather a better understanding of your current situation? 8:11 - How to assess what you actually understand and identify areas where you need help 11:14 - Why clarity, which often comes with understanding, is so powerful in business decision-making 15:44 - The purpose of the new program Chris is launching for technical professionals 22:30 - Why it is crucial to slow down, deliberate, and align with people who can help you do things the right way Resources: Subscribe to the Automation Bridge Newsletter Start Your Automation Bridge Community Membership Watch the 3 Segments Webinar Training…

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Keap Insights: Latest Updates and Features You Need to Know About feat. Samantha Pointer Foxx 42:58

51 weeks پیش42:58

42:58

Send us a text Ep. 192 - Chris brings back a guest that is no stranger to the show, Samantha Pointer Foxx, to discuss the latest updates and features from Keap. Samantha explains Keap’s new strategic focus on automating entire small businesses, not just their marketing and sales. Chris and Samantha also cover Keap's refreshed user interface, improved integrations, and new AI capabilities. You’ll learn how Keap is positioning itself as a holistic solution for businesses looking to automate operations, onboarding, hiring, and more through a combination of software and strategic services. Tune in to find out if Keap might be the right fit for your business automation needs and how partners like Samantha can help drive success with the platform. What You'll Learn: 4:15 - What made Samantha want to dive deeper into learning about Keap 10:44 - The areas beyond just marketing and sales that Keap is now aiming to automate for small businesses 15:00 - Changes Keap has made to streamline and modernize its user interface 22:35 - How Keap is improving its pricing with bundles 28:17 - How partners are bringing strategy and implementation services to Keap 31:47 - Improvements Keap is making to their integration capabilities with other tools 32:35 - New features Keap is rolling out, like two-way text messaging and email health monitoring 33:16 - How Keap is leveraging AI for capabilities like content writing support 37:58 - Samantha shares why Keap’s capabilities align with Chris’ “Significant Six" principles About Our Guest: Samantha Pointer Foxx, CASP™ is a Certified Automation Service Provider™ & owner of Samantha Pointer Enterprises and founder of Sam’s Tech Academy. She helps small business owners and CEOs who need their marketing systems automated, but don't want to touch the tech or do it themselves. Her from Audit to Automation™ service connects strategic planning, process documentation, technology, automation implementation and data to help organizations optimize and grow. Resources: Fill out Samantha’s Form to Learn More About Keap ASG 004 - The Significant Six Subscribe to the Automation Bridge YouTube Channel Start Your Automation Bridge Community Membership Watch the 3 Segments Webinar Training…

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Automation Strategies for Scale for Non-Marketing Processes feat. Irit Levi 50:05

52 weeks پیش50:05

50:05

Send us a text Ep. 191 - Looking past the typical marketing automation, where else in your business can you implement automated systems to drive efficient scaling? This week, Chris invites on Irit Levy to discuss the vast potential of automation beyond just marketing processes. Irit shares successful use case scenarios where she optimized task management which led to automating daily recurring tasks and reducing both overwhelm and human error. She also highlights unique ways she’s using automation in her own business, like using Airtable for her CRM which allows proposals to be generated with a single click after calls. Tune in to learn how you can identify new areas that are ready for automation in your own processes, from project management to customer interactions. What You'll Learn: 4:36 - Chris and Irit share their opinions on using AI in your business 13:18 - Why it’s important to look at software choices through the lens of future scalability needs rather than just current requirements 21:50 - Irit’s secret process that will lead to identifying optimization opportunities in your business 25:12 - The hidden costs of team members constantly switching between disparate tools and doing manual data entry 27:03 - Why consistent naming conventions are so crucial for automating processes effectively 34:34 - What makes Google Workspace such a powerful hub for automations 37:51 - How has Irit been able to use Airtable as her full CRM system while integrating proposals, contracts and more About Our Guest: Irit helps coaches, creatives, and consultants scale their businesses with process, strategy, software, and automation. She has provided 13,697+ software recommendations over the years. But at her core, she's about SCALABILITY, not software. Her approach is different because she believes technology is just a tool. It's only as valuable as it is helpful. Resources: Airtable Google Workspace Subscribe to the Automation Bridge YouTube Channel Start Your Automation Bridge Community Membership Watch the 3 Segments Webinar Training…

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Meet Puzzle: the App to Help You Visualize All Your Systems feat. Brian Ragone 52:12

1 year پیش52:12

52:12

Send us a text Ep. 190 - How can your business achieve true operational clarity and ensure your team is all on the same page about workflows and systems? In this episode, Chris interviews Brian Ragone, the founder and CEO of Puzzle, an app that helps teams visualize their workflows and systems. They discuss the challenges of documenting operations without a consistent visual language, and how Puzzle solves this by providing a unified way to map out processes. Brian also shares about the powerful features of this tool that connect processes to teams, roles, and tools. Tune in to learn how Puzzle can bring clarity and alignment to your team and business operations. What You'll Learn: 3:21 - Brian shares what inspired him to create Puzzle 14:45 - The key difference between shallow documentation tools like Lucidchart and the deep documentation approach of Puzzle 17:57 - How Puzzle's relational database allows you to pivot and view processes connected to teams, roles and tools 27:47 - Recommended ways for getting started with mapping processes in Puzzle's blank canvas 29:41 - Which tools Puzzle integrates with to easily visualize existing workflows 38:56 - Why Brian views Puzzle as an "operational journal" for continuous process improvement 43:19 - High-level maps VS granular detailed maps - and which works better in Puzzle About Our Guest: Brian is the Founder & CEO of Puzzle, and he's helping teams visualize their workflows & systems in a fast and easy way so everyone understands how they work. He's helped visualize over 10,000 workflows to bring clarity and alignment across teams within organizations so they can make improvements to their operations with confidence. He has found organizations use 130 SaaS applications to run their business operations on average. Yet, most processes and systems aren't well documented and the only person who knows how they work is the person who built them — everyone else on the team is left in the dark. Resources: Start Your Free Trial of Puzzle Subscribe to the Automation Bridge YouTube Channel Start Your Automation Bridge Community Membership Watch the 3 Segments Webinar Training…

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ActiveCampaign Updates for Q2, 2024 feat. Kay Peacey 1:05:06

1 year پیش1:05:06

1:05:06

Send us a text Ep. 189 - In this episode, Chris invites back Kay Peacey, a world-leading ActiveCampaign specialist and founder of Slick Business. They dive into the latest updates and features released by ActiveCampaign in Q2 2024, including new email sending limits, crucial email authentication changes, recurring payment integrations, and powerful enhancements to email engagement tracking. Kay shares valuable insights from her role on ActiveCampaign's Customer Advisory Board, offering a unique insider's perspective. Whether you're a seasoned ActiveCampaign user or just getting started, this episode is a must-listen to stay ahead of the curve and unlock the full potential of your email campaigns. What You'll Learn: 6:32 - How new email sending limits could impact businesses with high sending volumes 14:25 - Major changes made to email authentication requirements from Google and Yahoo in February 2024 24:49 - Kay walks through how to use an auto authentication tool to check your email authentication settings 37:11 - Brand new recurring payment integrations ActiveCampaign released - Subscription businesses: This one's for you! 41:16 - How updates to tag management and handling unsubscribes in automations have made things easier for users 49:21 - Benefits the new time window conditions for email clicks provide (especially for contact management and segmentation) 52:49 - How the new time windows for email engagement can be leveraged to identify inactive/engaged contacts 56:17 - Kay teases about a major overhaul is coming soon to the way segments are managed within ActiveCampaign About Our Guest: Kay Peacey has honed her email marketing automation skills to the very highest levels over 6 years of consulting and training for small businesses. She’s a world-leading ActiveCampaign specialist with a seat on the Customer Advisory Board for ActiveCampaign, and founded the ActiveCampaign Academy at her own company, Slick Business. Kay’s unique combination of top-level strategy and technical skills, plus a lifetime of teaching, make her the perfect person to help your business unlock bigger return on investment from your email marketing automation whilst keeping the human touch. She’s also partial to using the Lego mini-figs or paper aeroplanes to drive home the learning. Resources: Free Accelerated ActiveCampaign Training The ActiveCampaign Academy Join Kay's Facebook Community Subscribe to the Automation Bridge YouTube Channel Start Your Automation Bridge Community Membership Watch the 3 Segments Webinar Training…

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Save Your Unsubscribes with Custom Preference Pages feat. Shaun Pereira 35:23

1 year پیش35:23

35:23

Send us a text Ep. 188 - In this episode, Chris is joined by Shaun Pereira, the founder and CEO of Emailpref, a software that simplifies user preferences while empowering businesses to gain deeper insights into their users. They discuss the importance of properly managing email lists and user preferences, and how Emailpref integrates seamlessly with ActiveCampaign to handle list subscriptions, unsubscribes, and segmentation based on user preferences. Shaun even walks through a live demo, showcasing how Emailpref fetches lists and tags from ActiveCampaign, creates customized preference pages, and syncs user preference updates in real-time. If you're looking to reduce your email unsubscribe rate, this may be the tool for you! What You'll Learn: 4:46 - The purpose and benefit of having customized preference centers 8:54 - How Emailpref seamlessly integrates with ActiveCampaign's lists, tags, and fields 16:46 - How Emailpref handles real-time syncing of user preferences 19:49 - Powerful use case scenarios Shaun has seen for businesses utilizing Emailpref 23:00 - Shaun shares what business size Emailpref is suitable for 25:24 - Shaun’s tips for new users to set up clean preference management 29:11 - New features and improvements coming soon to Emailpref About Our Guest: At just 24 years young, Shaun is already making waves as a visionary entrepreneur. With a proven track record as the founder of a contact sharing company, which he successfully sold, Shaun now leads Emailpref as the CEO. He's passionate about simplifying user preferences while empowering businesses to gain deeper insights into their users. Resources: Claim your Emailpref discount with code: automationbridge Subscribe to the Automation Bridge YouTube Channel Start Your Automation Bridge Community Membership Watch the 3 Segments Webinar Training…

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Are You Prepared? 25:16

1 year پیش25:16

25:16

Send us a text Ep. 187 - Are you prepared for when disaster strikes in your business? In this week’s episode, Chris draws from personal experiences and emphasizes the importance of having systems and automation in place to ensure business continuity. He discusses the challenges of relying solely on human resources, the risks of not documenting processes, and the value of facilitation automation to streamline operations and enable faster onboarding of new team members. Tune in to learn how to future-proof your business and ensure it can withstand unexpected challenges, whether it's a personal crisis or a key team member's absence. What You'll Learn: 0:43 - Disaster can strike at any moment - are you truly prepared for when it derails your business operations? 3:15 - The hard lesson Chris learned when sickness made him unable to run his business - and how to avoid that pitfall 9:08 - The powerful role "facilitation automation" can play in reducing errors and enabling anyone to seamlessly step in 13:23 - Why SOPs alone aren’t enough to keep your business running if key players are out of commission 19:02 - Efficient steps to quickly train anyone on even your most complex processes when needed Resources: ASG 186 - Dear Manual Marketer... Subscribe to the Automation Bridge YouTube Channel Start Your Automation Bridge Community Membership Watch the 3 Segments Webinar Training…

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Dear Manual Marketer... 26:27

1 year پیش26:27

26:27

Send us a text Ep. 186 - Why continue to settle for tedious manual efforts when technology allows for streamlining work, reducing errors, and freeing up time - all while producing the same or better results? In this episode, Chris challenges you to level up beyond simply "getting it done" and consider truly optimizing your processes through marketing automation. He argues that CEOs could be getting more value from what they pay marketers, and marketers could be providing more value without exerting more effort. By the end of this podcast, you’re sure to be inspired to stop settling for basic automation and embrace a smarter way of working. What You'll Learn: 3:45 - Why the manual marketer shouldn’t settle for their current "good enough" efforts 6:30 - Examples of why you may want to use automation to facilitate tedious and redundant tasks 11:25 - What Chris is tired of seeing from marketers in Facebook groups and training programs 12:30 - The difference between learning marketing strategy vs. applying technology and automation to marketing efforts 19:05 - Chris argues that CEOs and clients could potentially get more from their marketers with the switch from manual to automated 23:15 - Why marketers should want to evolve their marketing and automation efforts 24:33 - Where marketers can learn more about marketing automation and improve their skills Resources: ASG 185: Your Done Doesn’t Equal My Done Subscribe to the Automation Bridge YouTube Channel Start Your Automation Bridge Community Membership Watch the 3 Segments Webinar Training…

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Your Done Doesn't Equal My Done 34:48

1 year پیش34:48

34:48

Send us a text Ep. 185 - Are you truly satisfied just coasting at "good enough" or do you have that hunger to level up and achieve even better results? In this episode, Chris tackles the idea that what clients see as a completed job may not match an expert's standards. He dives into why so often, clients simply don't have the specialized knowledge to recognize areas for improvement. It's an insightful look at the importance of getting objective feedback from real experts and why it is crucial to get uncomfortable and actively seek out opportunities to grow, rather than staying stuck in a mediocre comfort zone. This episode is sure to light a fire under you to stop settling and start striving for more. What You'll Learn: 0:47 - What Chris means by “my done" is not the same as "your done" 2:50 - The human behavior that often leads to settling for mediocrity in business 6:15 - How to qualify what is really “working” and what isn’t 12:01 - What “better” means when it comes to marketing automation 14:19 - Chris compares the dynamic of clients applauding basic work to an NBA player dominating in high school 19:53 - The challenge Chris poses to digital marketers regarding their skills 24:59 - Why business owners often enable and perpetuate mediocrity in the marketplace 29:47 - The issue with businesses not properly investing in continued learning for their marketing and tech personnel Resources: Subscribe to the Automation Bridge YouTube Channel Start Your Automation Bridge Community Membership Watch the 3 Segments Webinar Training…

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How to Build NOT to Scale 38:19

1 year پیش38:19

38:19

Send us a text Ep. 184 - Do you really need all those bells and whistles, or should you focus on mastering the fundamentals first? In this episode, Chris challenges the conventional theory of building for scale. He draws on his lengthy experience in marketing and scaling businesses to argue that entrepreneurs should prioritize building functional, basic systems before worrying about advanced scaling strategies. Tune in as he shares insights on keeping things simple yet scalable, measuring the right metrics, and maintaining your systems – a refreshing perspective that will save you from costly mistakes in your journey for growth. What You'll Learn: 00:31 - How Chris's initial experience of working at a rapidly scaling startup shaped his mindset about marketing 05:14 - The benefits of building basic landing pages and funnels first before adding advanced features 10:24 - The approach Chris recommends for new businesses - Hint: It’s not building for massive scale from the start 18:37 - Chris answers if advanced marketing skills and complex tactics automatically translate to better results 23:35 - The role that mastering the fundamentals and consistent execution play in achieving scale 28:23 - What the main considerations should be when building marketing systems initially 33:56 - The importance of having someone to actively maintain and optimize the basic systems Resources: Subscribe to the Automation Bridge YouTube Channel Start Your Automation Bridge Community Membership Watch the 3 Segments Webinar Training…

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Increased Sales Conversions by the Numbers feat. Scott Moran 55:31

1 year پیش55:31

55:31

Send us a text Ep. 183 - Chris sits down with Scott Moran, co-founder of SamCart, the leading checkout solution for digital creators. Scott shares eye-opening data from SamCart's 2023 Creator Profit Report, including the surprising number of clicks needed to power a six-figure business, the conversion rates of different traffic sources (You may be surprised at the top performer), and the critical importance of generating repeat sales from existing customers. He also shares actionable insights on maximizing customer lifetime value, expanding product offerings, and leveraging data-driven analytics to identify growth opportunities. Don't miss this episode packed with valuable strategies to increase sales conversions and drive sustainable revenue growth for your business. What You'll Learn: 3:01 - Scott shares the original inspiration and mission behind creating SamCart 7:47 - How SamCart revolutionized the checkout experience compared to other tools 19:09 - The key conversion-focused features and designs that SamCart provides 24:23 - How many monthly clicks it takes to power a six-figure online business 28:26 - How the conversion rates of different traffic sources compare - according to data 34:31 - Why repeat customers are so critical 38:44 - Ways to effectively increase customer lifetime value and average order value 42:10 - What differentiates the analytics and dashboards in SamCart compared to other payment processors 51:41 - Where you can access the full 2023 Creator Profit Report and learn more about SamCart Resources: SamCart The 2023 Creator Profit Report Subscribe to the Automation Bridge YouTube Channel Start Your Automation Bridge Community Membership Watch the 3 Segments Webinar Training…

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3 Email Platforms That Get Segmentation Right and What's Missing From All of Them 26:05

1 year پیش26:05

26:05

Send us a text Ep. 182 - Join Chris as he dissects email segmentation and how three major platforms tackle this critical piece of marketing automation. He breaks down the pros and cons of Klaviyo, ActiveCampaign, and HighLevel's segmentation capabilities - giving credit where it's due but not holding back on potential areas for improvement. Chris also reveals one feature that shockingly none of these platforms have fully nailed down yet. This episode is a must-listen for all marketers! Whether you're an email marketing pro or just getting started, you’ll walk away with valuable tips to level up your segmentations and campaigns. What You'll Learn: 1:12 - The importance of segmentation in marketing and advertising and how its role has evolved over time 4:20 - How Klaviyo handles email segmentation and its key strengths and weaknesses 8:55 - What feature Klaviyo lacks that makes it problematic for segmentation 11:30 - The aspects of segmentation ActiveCampaign excels at compared to other platforms 14:45 - A major issue ActiveCampaign has when it comes to managing and accessing segments 17:20 - How HighLevel's segmentation capabilities compare to Klaviyo and ActiveCampaign 21:25 - One critical segmentation feature that is missing across all three platforms discussed Resources: Klaviyo ActiveCampaign HighLevel Drip Subscribe to the Automation Bridge YouTube Channel Start Your Automation Bridge Community Membership Watch the 3 Segments Webinar Training…

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Buyer Beware, The Cost of Using the Wrong Software feat. Kronda Adair 1:01:07

1 year پیش1:01:07

1:01:07

Send us a text Ep. 181 - Chris invites back Kronda Adair to discuss the pitfalls of choosing the wrong software for your business. They explore various categories of software, from website builders to email marketing tools, course platforms, and community software, highlighting the potential drawbacks and limitations of popular options like Wix, MailChimp, Kajabi, Mighty Networks, and so many more. With real-world examples and expert insights, Chris and Kronda’s goal with this conversation is to help you better learn how to strategically select software that aligns with your needs, integrates seamlessly with your systems, and avoids data imprisonment. Avoid the costly mistake of choosing the wrong tools for your business by hitting play on this episode! What You'll Learn: 0:00 - Intro 3:51 - The stress your business may face when using the wrong software 6:47 - How to create an effective job description for the software you need 12:03 - Which website builders should be avoided for marketing purposes 18:52 - The major drawbacks of using email marketing tools like MailChimp and Constant Contact 27:38 - Which onboarding platforms will limit you in terms of data access and integrations 37:18 - The limitations with using course platforms like Kajabi, Thinkific, and Teachable 46:59 - Chris’s personal experience with community software and how it affected his membership retention 51:38 - Why it’s crucial to back up your data and document your systems and processes 56:39 - Updates Kronda has made to the CRM to Sales service to streamline the process Resources: Book a Power Hour with Kronda Bad Business Software is Costing Your Business Subscribe to the Automation Bridge YouTube Channel Start Your Automation Bridge Community Membership Watch the 3 Segments Webinar Training…

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Back in Action: A New Focus for Personalizing Your Marketing 25:21

1 year پیش25:21

25:21

Send us a text Ep. 180 - After a short hiatus, Chris is back and dishing out his big plans for the podcast in 2024, announcing that segmentation will be a major focus this year. He reflects on the need for consistency and planning in business, promises more engaging content and interactivity with live-streaming episodes, and outlines all the new offerings coming for podcast listeners and community members including webinars, frameworks, Q&As and more. Tune in to find out how Chris plans to double down on lead segmentation, the secret sauce he credits for his biggest marketing successes, and how you can master this critical but often neglected skill yourself in 2024. What You'll Learn: 1:13 - Why Chris took a hiatus from podcasting at the end of 2023 4:14 - Why the "just do it" mantra can be dangerous when starting a business 6:24 - The theme and focus for the All Systems Go! podcast in 2024 15:05 - The secret sauce Chris credits for his biggest marketing successes 16:40 - What segmentation training and resources are available for members 19:09 - What is included in the revamped Automation Bridge membership offering Resources: ASG 019 - Stop Executing and Do This Instead Subscribe to the Automation Bridge YouTube Channel Start Your Automation Bridge Community Membership Watch the 3 Segments Webinar Training…

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Season 2 Finale & What to Expect 18:07

۲ years پیش18:07

18:07

Send us a text Ep. 179 - This season finale previews the exciting new direction for the All Systems Go! podcast for the upcoming season 3. Chris explains how future episodes will focus on an agnostic approach to the strategic selection of software and the intelligent implementation of it in your business. He highlights specific past episodes to revisit and talks about the new live streaming format with a studio audience and software unboxings on YouTube. He also shares how you will be able to get your most burning software and use case scenario questions answered directly. Tune into this finale for a sneak peek at what's to come in Season 3 and to ensure you don't miss the latest software insights when the podcast returns!…

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Is SmartSuite the Missing Tool In Your Stack? feat. Avi Hercenberg 41:46

۲ years پیش41:46

41:46

Send us a text Ep. 178 - Chris invites on Avi Hercenberg, VP of Partnerships at SmartSuite, to discuss how this powerful work management platform bridges the gap between databases and project management. They dive into SmartSuite's features including robust automation, cross-platform integrations, task management, data rollups, and permissions in an effort to help you identify if SmartSuite is the missing tool in your tech stack. Avi provides tips on how to approach SmartSuite coming from other software like Airtable or ClickUp. They also discuss SmartSuite's focus on serving small businesses versus chasing enterprise accounts.…

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How to Build a Fast, Secure, and SEO Optimized Website feat. Stephanie Hudson 56:49

۲ years پیش56:49

56:49

Send us a text Ep. 177 - This week, tune in to learn the 3 S's - Speed, Security, and SEO - for ensuring your website provides the best experience for your customers with web expert, Stephanie Hudson. Chris and Stephanie discuss free tools to test and improve site speed, tips to lock down your WordPress backend and protect customer data, and essential elements that make your site search engine ready. If you want your website to convert visitors into customers, you can't afford to miss this valuable guidance from a true website expert.…

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Marketing Automation for Non-Profits feat. Kerry Kriger 47:06

۲ years پیش47:06

47:06

Send us a text Ep. 176 - Are you ready to turbocharge your nonprofit's marketing efforts? In this episode Chris invites on Dr. Kerry Kriger, a Certified Automation Service Provider™ and founder of a nonprofit consulting and web design agency, to discuss proven techniques to improve your marketing and attract more donors and volunteers. You'll learn ways to bring in recurring donations, powerful end-of-year appeals, how to build trust through your website and so much more. Chris and Kerry also cover little-known nonprofit discounts on top software. Whether you're just starting out or are a seasoned nonprofit pro, this episode is full of tips to reduce expenses and accomplish your mission.…

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Operations Focused Team Building feat. Veronica Yanhs 57:34

۲ years پیش57:34

57:34

Send us a text Ep. 175 - In this episode, Chris invites back a past guest of the show, Veronica Yanhs. This time they discuss how business owners can successfully implement operations and build effective teams. They cover strategies for determining your zone of genius, hiring the right people for your business needs, avoiding common hiring mistakes, and creating efficient systems and processes. Veronica provides tactical advice for both experienced and new business owners looking to optimize their operations for growth. If you’re looking to streamline your operations and hiring process, this is an episode you don’t want to scroll past.…

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The Power of Funnel Stacking feat. Ryan McCrary 52:35

۲ years پیش52:35

52:35

Send us a text Ep. 174 - In this episode, digital marketing expert Ryan McCrary joins Chris to discuss "funnel stacking" - a strategy for optimizing your sales funnel by stacking multiple funnels together to maximize conversions and profitability. Ryan explains what funnel stacking is, the benefits of implementing it, and shares examples of how he has used it successfully for clients in various industries. They also cover best practices for tracking metrics and attribution to properly analyze funnel performance, as well as tips for assessing product-market fit, choosing the right price point, and determining how much to spend on ads when getting started with funnel stacking.…

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Tech Talk: Membership, Community, and Forum Software feat. Samantha Pointer Foxx 55:32

۲ years پیش55:32

55:32

Send us a text In this episode, Chris invites back Samantha Pointer Foxx to have an in-depth discussion about membership, community, and forum softwares. They talk about the progression of membership sites over the past 20 years and how mobile capability is now essential. They compare options like Mighty Networks, Circle, Heartbeat, WP Fusion, and more, analyzing the pros and cons of each. Chris and Samantha outline key considerations when selecting software based on your goals, target audience, and desired user experience. Tune in to learn how to choose the right communication platform to meet your business needs.…

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Leadership and Team Building Strategies for Scale feat. Ashley Lundquist 45:56

۲ years پیش45:56

45:56

Send us a text Ep. 172 - In this episode, Chris reconnects with a former colleague, Ashley Lundquist, to discuss the importance of focusing on your people to scale your business. Ashley explains how nurturing your team like you would any other asset can unlock creativity and innovation. She provides tips on defining the skills and qualities you need when hiring, having direct conversations even when it's uncomfortable, and creating psychological safety. This conversation is a must-listen if you’re a founder or leader looking to scale your business by building a healthy, happy team.…

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