eCommerce Startup Funding - How To Get It! with Asher Ismail of Uncapped

10K Collective e-Commerce Podcast

Ecommerce funding is a big issue for most serious Amazon sellers. Once they’ve got product to market fit and got a profit built into their unit economics, most Amazon sellers find the biggest block to growth is having enough capital. Whether it’s paying for enough inventory to stay in stock, or for advertising to drive traffic and thus sales, Amazon and ecommerce sellers usually find that sooner or later their biggest block to growth is enough capital. Traditional small business funding options have some big downsides. Equity (or “dilutive funding”) means of course, giving away a part of the business. Even for a 7-figure exit, that could cost you $200-300K within the next 3 years if you sell your business. That’s not a small thing. And it’s not theory - many many Amazon sellers I know (including our clients) have sold a business for 7 figures. Loans (a form of “non dilutive funding”) normally come with fixed repayment terms. That’s bad news if you have a downturn in sales - because you still have to pay your creditors the money back, even if it’s not affordable for your business. But it gets worse. Most serious sized debt comes with a “personal guarantee”. That means that if you fail to pay back the loan, you could lose your personal home or other personal assets. Asher Ismail of Uncapped talks through the options, what the alternatives are to traditional loans, and how to go about getting funding if you want to get it. On this episode you'll learn: Types of Business Uncapped funds Understanding "positive unity" economics Assessing your business if its eligible for funding What are you willing to pay to get funding? Maximize the chances of getting funding The value of growth funds Case Study : Hedouin