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Welcome to Revenue Boost: A Marketing Podcast, the ultimate podcast for business leaders who need to drive revenue and customer growth! Whether you're striving to enhance customer acquisition, boost revenue, or outshine your competitors, this podcast is tailor-made for you. Hosted by industry veteran Kerry Curran (https://www.linkedin.com/in/kerryspellmancurran/), Revenue Boost: A Marketing Podcast brings you top marketing leaders who share their invaluable insights and groundbreaking strate ...
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Welcome to Revenue Boost: A Marketing Podcast, where business leaders turn for actionable strategies to fuel growth and drive results.In Today’s episode, Maximizing Marketing Impact: From Funnel Conversion to Revenue Attribution, I am joined by the brilliant Sarah Lane-Hawn, a senior marketing operations consultant and mathematician turned marketin…
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Welcome to Revenue Boost: A Marketing Podcast, where business leaders turn for actionable strategies to fuel growth and drive results. I’m your host, Kerry Curran. With over 20 years of marketing agency experience driving client business growth I now run RBMA: Revenue Based Marketing Advisors where we help businesses like yours effectively scale re…
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To build a truly effective go-to-market strategy, you can’t be everything to everyone—you have to find your focus. Start with refining your Ideal Customer Profile (ICP) by identifying the key personas, their unique pain points, and the challenges they’re trying to solve. Then, align your messaging and tactics to resonate directly with their needs. …
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One of the biggest mistakes I see in B2B marketing is skipping foundational strategy for quick tactical wins. For example, companies might jump straight into running ads on LinkedIn or Google without first understanding their buyers or building a cohesive brand experience. Without that groundwork, even the best campaigns can fall flat. It’s always …
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"People follow people before they follow brands. In today’s crowded market, where competition is fierce and sales cycles are getting longer, the key to standing out is showcasing the unique value of your people. Highlight their expertise, passion, and perspectives through authentic, high-impact content. Thought leadership isn’t just about building …
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Great marketing isn’t just about data or emotion—it’s about finding the perfect balance. The data provides the roadmap; it shows you where you’re winning and where you’re falling short. But without an emotional connection, your brand becomes just another transaction, easily forgotten. The most successful companies understand this balance—they use d…
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"Publishers need to think like scrappy consumer brands—focus on creating content that excites and engages your audience, whether it's through thematic newsletters, short-form videos, or leveraging user-generated content. The key is to work smarter, not harder. Repurpose assets, test new channels like TikTok, and build authentic relationships by put…
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"In this episode of Revenue Boost: A Marketing Podcast, titled The Social Commerce Revolution: Building Revenue with Influencers and TikTok Shop, host Kerry Curran dives deep into the exciting world of social commerce with Vinod Varma, CEO and co-founder of Creator.co. Together, they explore how platforms like TikTok Shop are reshaping the way cons…
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Mastering Influencer Marketing in Regulated Industries: Navigating Compliance, Aligning Brand Goals, and Driving Success
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Podcast Guest: Joelle Moroney Host: Kerry Curran Title: Mastering Influencer Marketing in Regulated Industries: Navigating Compliance, Aligning Brand Goals, and Driving Success Kerry Curran, RBMA (00:01.067) And welcome Joelle, please introduce yourself and share a bit about your background and extensive experience. Joelle Moroney (00:08.724) Hi, K…
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In this episode of Revenue Boost: A Marketing Podcast, titled "The Authenticity Advantage: Driving Engagement and Revenue with Curated Creator Content," host Kerry Curran speaks with Erin Gagnon, Managing Director of BrandCycle, about how brands can harness the power of creator-driven content to boost engagement and drive sales. They discuss how au…
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In this episode of Revenue Boost: A Marketing Podcast, titled Full-Funnel Impact: Integrating Influencer Content Across Your Media Strategy, host Kerry Curran talks with Jaime Cohen, Head of U.S. Influencer Marketing at GOAT agency, about the evolving power of influencer marketing. Jaime shares insights on leveraging creator content to fuel not onl…
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Podcasting for Business Growth: Leveraging Purpose-Driven Content to Boost Engagement and Drive Conversions
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A revenue based marketing strategy is required to drive business growth. I've been saying it for a while, your buyers need to have heard of you and trust that you can deliver what they need. Data shows the buyers are in control, researching and building a short list before ever connecting with your sales team. How do your buyers learn about your br…
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In this episode of Revenue Boost: A Marketing Podcast, titled "Prioritizing DEI&B in Your Business Strategy: A Core Pillar for Sustainable Revenue Growth," host Kerry Curran sits down with Kerel Cooper, CMO at GumGum, host of The Minority Report Podcast, and President of Advertising at Group Black, to explore the transformative impact of diversity,…
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In this episode of Revenue Boost: A Marketing Podcast, titled "SEO Strategy for Business Leaders: Unlocking the Path to Increased Visibility and Revenue," we sit down with Brent Bouldin and Scott Gardner of New Media Advisors to explore how a robust SEO and content strategy can future-proof brands and drive sustained revenue growth. With decades of…
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In this episode of Revenue Boost: A Marketing Podcast, titled From Traditional Search to AI-Driven Strategies: Future-Proofing Your SEO, host Kerry Curran is joined by Paul Shapiro, SEO expert from Uber’s web intelligence team, to discuss the evolving role of AI in search engine optimization. Paul shares his experience with AI’s transformative effe…
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Leveraging LinkedIn: B2B Organic Social Strategies for Enhanced Personal Branding and Business Growth
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In this episode of Revenue Boost: A Marketing Podcast, titled "Leveraging LinkedIn: B2B Organic Social Strategies for Enhanced Personal Branding and Business Growth," we explore the power of LinkedIn for B2B revenue growth with Indrek Põldvee from B2BGrowth. Drawing from years of expertise focused exclusively on organic LinkedIn content optimizatio…
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In this episode of Revenue Boost: A Marketing Podcast, titled Conquering the Retail Media Space: Strategies for Emerging and Established Brands, host Kerry Curran sits down with David Glaza, CEO and founder of Digits, a specialized retail media agency. With years of experience helping brands navigate complex retail media landscapes, David shares ac…
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In this episode of Revenue Boost: A Marketing Podcast, titled From Amazon to Instacart: Optimizing Multi-Network Retail Media Programs, host Kerry Curran sits down with retail media expert Misha Cohn to explore the complex world of multi-network retail media. As brands increasingly shift budgets from traditional platforms like Google and Meta to re…
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"Retail media is the evolution of where media is going. Retailers have better data sets than most partners out there, and it's about taking all the greatness of marketing—data tied to actual conversions—and scaling it. The goal is personalization at scale, tied directly to sales, creating a seamless path to conversion while eliminating waste." —Mik…
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Maximizing Revenue: Latest Trends and Insights from the Performance Marketing Association’s Annual Survey
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In this special episode of Revenue Boost: A Marketing Podcast, host Kerry Curran is joined by Tricia Meyer, Executive Director of the Performance Marketing Association (PMA). Together, they discuss the latest findings from the PMA’s annual survey, which includes data from over 300 affiliate programs. They explore the critical role of affiliate and …
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In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran is joined by Jennifer Peters, Director of D2C, Martech, and Digital Compliance at OLLY. They discuss essential strategies for future-proofing startups, covering key topics from building effective roadmaps to managing customer subscriptions for long-term growth. Jennifer also shares…
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In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran and Erin Cigich, CEO of Perform[cb], discuss driving business growth through account-based marketing (ABM) strategies. Erin shares her 17-year journey at Perform[cb], focusing on how they identified their ideal customer profile (ICP) and aligned marketing with sales to generate hig…
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Research-Driven Strategy: How Valuable Industry Insights Build Brand Credibility and Drive Demand
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In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran and Linus Gregoriadis, Managing Director of London Research, discuss how original research is essential for driving brand differentiation, credibility, and demand generation. Linus shares insights on how companies use research to stand out in crowded markets, establish thought lead…
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In this episode, we uncover how original research can be a game-changing tool for driving business growth. Drawing from our extensive experience, guest Meghan Lavin and Kerry highlight how research papers not only serve as valuable assets for target audiences but also fuel business success. From building credibility and strengthening client relatio…
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In this episode, we’re excited to welcome Vivian Chang, a direct-to-consumer expert who recently led the DTC function at Clorox, overseeing brands like Burt’s Bees and Brita. Vivian shares her insights on transforming legacy CPG brands to connect with modern consumers through innovative DTC strategies, subscriptions, and digital marketing. She dive…
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Amplify Channel Performance and Boost ROAS by Giving Affiliate Marketing a Seat at the Planning Table
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In this episode, we sit down with Patricia Marange, Executive Director, Head of Affiliate Marketing & Partnerships across GroupM, to explore how affiliate marketing can supercharge your media strategy and amplify channel performance. With over a decade of experience in the affiliate space, Patricia shares insights on the evolution of affiliate mark…
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In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran welcomes Adam Weiss, President of AWIN North America, to discuss how affiliate marketing has evolved into a strategic powerhouse for driving revenue growth. Learn how to balance reach, attribution, and ROI as Adam shares insights on leveraging diverse publisher types, influenc…
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Is Affiliate Marketing Right for Your Brand? Navigating Costs, Networks, and Strategic Partnerships
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In this insightful episode, we sit down with affiliate marketing expert Jeannine Crooks, who brings over 25 years of experience to the table. From working as an affiliate and a merchant to starting her own agency, Jeannine has seen it all. Tune in as she demystifies the affiliate marketing landscape, answering key questions about costs, network par…
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In this episode, Gabrielle Richards, Brand Director at Trafilea, an E-commerce Tech Group, joins Kerry Curran to dive into the strategies behind scaling iconic brands like Shapermint, truekind, and Rebel Beauty. Gabrielle shares her journey of redefining brand positioning to emphasize empowerment and body positivity, taking Shapermint from its root…
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The Art of Selling Math to English Majors Strategies for Building Trust Between Sales and Marketing
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In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with Jim Nichols, CEO of Exclamation Marketing, to explore the essential strategies for aligning sales and marketing to drive real revenue growth. With decades of experience across brand, agency, and tech sectors, Jim shares valuable insights on overcoming the discon…
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The Future of Digital Commerce: Groundbreaking Data, Emerging Trends, and Expert Projections with eMarketer’s Max Willens
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Send us a text In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran is joined by Max Willens, Senior Analyst at eMarketer, to dive into the future of digital commerce and affiliate marketing. Drawing from exclusive eMarketer research, Max uncovers how emerging trends, including the rise of retail media, shifting consumer behaviors, a…
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Send us a text In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with seasoned marketing expert Bob Cargill for an engaging conversation on how authenticity and transparency drive business growth. With over 40 years of experience in the industry, Bob shares insights from his journey as a copywriter, creative directo…
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Send us a text In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with Danielle Wiley, CEO and founder of Sway Group, to explore the evolution of influencer marketing from its PR roots to a powerful revenue driver. Learn how influencer strategies can move beyond awareness and reach, driving real results for your busi…
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Send us a text Are you ready to boost your company's revenue and growth? Join us on this episode of Revenue Boost: A Marketing Podcast as host Kerry Curran dives into "From Startup to Global Brand: Scaling with Strategy and Heart" with Amanda Knappman, a marketing leader with 20 years of experience. Discover the strategies Amanda used to scale Peac…
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Send us a text In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran and special guest Namita Tiwari, visionary marketing leader, delve into "Leveraging Technology for Modern Marketing: AI, Analytics, and the Echoverse." Together, they explore the evolving role of the Chief Marketing Officer (CMO) in today's digital landscape, un…
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Send us a text In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran engages in a dynamic discussion with Joe Anhult, a seasoned DTC marketing expert and Fractional CMO. Titled "From DTC to Legacy Brands: Evolving Marketing Playbooks," the episode delves into the transformative strategies required for modern marketing success. Jo…
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Parallel Pathing: Accelerating Short term Wins alongside Long term Strategies for Explosive Business Growth
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Send us a text In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran and special guest Casie Gillette, Senior Director of DemandGen at Customers.AI, dive into "Parallel Pathing: Accelerating Short-term Wins alongside Long-term Strategies for Explosive Business Growth." Business leaders will learn how to balance immediate revenue …
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Send us a text Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket your company's growth! In this episode, “Startup Marketing Essentials: Transforming Passion into Profit,” host Kerry Curran is joined by Caitlin Miranda, marketing expert and visionary founder of Rise and Roar Creative. Caitli…
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Send us a text Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket your company's growth! In this episode, “From Commoditization to Connection: Mastering Brand Strategies for Revenue Growth,” host Kerry Curran is joined by Caleb Jacobson-Sive, Founder of Lattice Strategy and a seasoned expert…
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Send us a text Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket your company's growth! In this episode, “The Power of Synergy: Aligning Sales and Marketing for Business Growth,” host Kerry Curran is joined by Kim Tran, Director, Head of Marketing & Business Development at Gimmal. We'll div…
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Send us a text Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! In this episode, “Breaking Through the Clutter: The Power of Creativity in Marketing for Business Growth,” host Kerry Curran sits down with industry veteran Faye Doyle. They dive into the critical role …
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Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! In this episode, “The New CMO Playbook: Aligning Expertise with Business Growth Goals,” host Kerry Curran welcomes Erica Seidel. Erica shares her unique perspective on recruiting and nurturing top-tier marketing talen…
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Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! In this episode, "Accelerating Product Launch: Untangling Company Challenges from Concept to Market," host Kerry Curran welcomes Cynthia White, president of Ceatro Group. They explore the critical junctures where comp…
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Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is, “Colors, Logos, and Loyalty: The Essentials of Effective Branding for Business Growth” with special guest Jess O’Brien, Creative Director at Overdrive Interactive. In …
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Unveil the Hidden Power of B2B Branding: Decoding Your Brand's DNA for Explosive Business Growth
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Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is, “Unveil the Hidden Power of B2B Branding: Decoding Your Brand's DNA for Explosive Business Growth” with special guest Joe Lovett, Fractional CMO and Founder of Proving…
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Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is, “How Smart CMOs Integrate Marketing into Business Growth Strategy” with special guest Collin Colburn, Senior Account Executive at Forrester. In this episode, we delve …
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Playboy's Modern Evolution: Iconic Brand Growth Through Influential Partnerships and Creator-Led Content
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Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is “Playboy's Modern Evolution: Iconic Brand Growth Through Influential Partnerships and Creator-Led Content” with special guests Amanda Solomon, VP of Creator and Social …
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Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is "Unlocking Growth: Strategic Marketing in a Budget-Constrained World," with special guest Tom Shapiro, founder and CEO of Stratabeat. In this episode, we dive deep into…
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