From DTC to Legacy Brands Evolving Marketing Playbooks

Revenue Boost: A Marketing Podcast

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In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran engages in a dynamic discussion with Joe Anhult, a seasoned DTC marketing expert and Fractional CMO.
Titled "From DTC to Legacy Brands: Evolving Marketing Playbooks," the episode delves into the transformative strategies required for modern marketing success. Joe shares his extensive experience with early-stage consumer startups, detailing how omnichannel approaches and the fusion of brand and performance marketing can propel businesses forward. Listeners will gain insights into leveraging organic social media, fine-tuning brand positioning, and the critical role of creative storytelling.
Joe emphasizes the shift from growth hacking to community building, illustrating the importance of consistent messaging and immersive brand experiences. Whether you're a startup or an established brand, this episode provides actionable advice to refine your marketing approach and drive growth in a competitive landscape.

To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.

If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.

B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.

One of the biggest challenges?

Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.

Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set.

To grow revenue, companies must excel across four critical stages:

✅Awareness: They must have heard of you

✅Affinity: They must like you and believe you can solve their challenges

✅In-Market: They must be ready to buy

✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal

At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:

- Increased high-quality lead volume

- Shortened sales cycles

- Improved close rates

I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.

I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.

Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.