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From Commoditization to Connection: Mastering Brand Strategies for Revenue Growth
Manage episode 431282812 series 3584081
محتوای ارائه شده توسط Kerry Curran. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Kerry Curran یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket your company's growth!
In this episode, “From Commoditization to Connection: Mastering Brand Strategies for Revenue Growth,” host Kerry Curran is joined by Caleb Jacobson-Sive, Founder of Lattice Strategy and a seasoned expert in strategic planning and brand development. Caleb shares his invaluable insights on how to navigate the challenges of commoditization and build strong customer relationships that fuel revenue growth. Join us as we explore actionable strategies and real-world examples from brands like Zappos and Southwest Airlines, illustrating the power of internal brand alignment and emotional connection in driving business success.
Get ready to align your marketing strategy with your business growth goals. Let’s go!
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