بهترین پادکست های B2b Tech (2025)

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#171 - Restructuring a Marketing Team for AI with Guy Marion, CMO at Chargebee 34:59

7d ago34:59

34:59

AI is significantly reshaping B2B marketing, potentially leaving you excited about the future of work or anxious about getting left behind . Either way, this episode aims to shed light on an AI-first marketing team - how to build one and how to operate in one. You’ll hear from the highly entrepreneurial, Guy Marion, CMO at Chargebee, to unpack how …

1
From Curiosity to Conversion: The Power of Experimentation - Kameleoon – Collin Crowell 30:52

9d ago30:52

30:52

In this episode of Marketing B2B Technology, Mike sits down with Collin Crowell, VP of Growth for Kameleoon North America, an experimentation platform. Collin discusses the evolution of Kameleoon as a global player in the MarTech industry, emphasises the importance of data-driven decision-making, and explains how Kameleoon enables teams to easily b…

1
Transforming the Customer Journey: How Funnelytics is Redefining Funnel Visualization with Mikael Dia 26:43

1M ago26:43

26:43

We’re joined by Mikael Dia, founder and CEO of Funnelytics, a visual journey mapping tool built to help marketers optimize conversions and better communicate strategy. Mikael shares how the rise of multi-touch, non-linear customer journeys inspired Funnelytics, and how the platform goes far beyond funnel mapping to uncover what drives results. We e…

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The Future of B2B Marketing: Trust, AI & Human Connection – B2B Marketing – Joel Harrison 27:04

2M ago27:04

27:04

We welcome back Joel Harrison, founder of B2B Marketing and a leading voice in the industry. Four years after his last appearance, Joel shares how B2B marketing has evolved – impacted by COVID, political tensions, AI, and tariffs. From the lasting power of podcasts to the shifting balance between brand and performance marketing, he explores the ris…

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#170 - Effective Partner Marketing with James Stacey, Principle Programme Marketing Manager at Red Hat 26:13

2M ago26:13

26:13

In an age of uncertainty, deepfakes and false promises, referrals stand out as a key marketing channel for B2B brands. Partner marketing is an effective strategy to grow new business and gain trust with your audience. James Stacey is the Principle Programme Marketing Manager at Red Hat, where he leads their partner marketing strategy as well as the…

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40 - The Financial Co-Pilot: How AI is Changing the Game for Business Decision-Making with Fiscal Advocate's Jon Morris 13:49

2M ago13:49

13:49

Your host, Liudmila Kiseleva, talks with the CEO of Fiscal Advocate, Jon Morris. Jon discusses his transition from founding a successful digital marketing agency to launching a tech-driven finance management company for service-based businesses. He explains how Fiscal Advocate’s software, Engine BI, supports budgeting and forecasting, and previews …

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39 - The Future of Small Business Funding: Powered by Data, Driven by Innovation with Nav Technologies' Levi King 20:41

2M ago20:41

20:41

Your host, Liudmila Kiseleva, talks with the CEO and Chairman of Nav Technologies, Levi King. Levi discusses his entrepreneurial journey, the founding of Nav Technologies, and how the platform helps small business owners understand and improve their financial and credit data. Levi covers the challenges small businesses face, the importance of relia…

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Unlocking Demand Generation – Alex Alexin – Insightful 26:43

2M ago26:43

26:43

Alex Alexin, Head of Demand Generation at Insightful, shares how she found her way into marketing and ultimately into demand gen. She unpacks what demand generation really means today, beyond leads, and why data, analytics, and operations are at the core of effective strategy. Learn how Insightful uses behavioral insights to refine personas, the ev…

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#169 - The Marketing Priorities of a Global Enterprise in 2025, with Rebecca Stone, SVP, Revenue Marketing at Cisco 28:20

2M ago28:20

28:20

Get an inside scoop into the marketing priorities of global enterprise, Cisco. Their fearless leader, Rebecca Stone, comes on the podcast to discuss her approach to data, and their ambitious project to integrate all internal data sources into a unified platform for every team. We also discuss Rebecca’s unique approach to team structure, where a uni…

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Why B2B Needs to Embrace Experimentation – Convert.com – Eddie Casado 27:39

2M ago27:39

27:39

Eddie Casado, Affiliate and Technology Partnerships Manager at Convert.com, an A/B testing tool, joins the podcast to explore the world of B2B marketing and conversion rate optimization. Eddie highlights how Convert.com is carving out a distinct space in the A/B testing world, emphasizes the challenges B2B marketers face, particularly around intern…

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Navigating the Future of Content Management - Mark Wheeler - Storyblok 28:29

3M ago28:29

28:29

Mark Wheeler, CMO of Storyblok, shares insights into how Storyblock differentiates itself from other headless CMS providers, discusses the shift from traditional search to AI search, and how an API-first approach can enhance content visibility in the age of generative AI. He offers valuable advice for marketers, encouraging them to focus on persona…

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#168 - How political ideologies affect B2B buyer behaviour, with Chris Peterson, Co-Founder of Lifemind AI 33:40

3M ago33:40

33:40

Are your customers conservative or liberal? And does it matter? Yes! Political ideology is a key representation of someone’s values, behaviour, and worldview. These are all things that influence buying decisions significantly, even in B2B. Your company exudes values that align with right or left leaning politics, and you probably don’t even know it…

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From Data to Decisions - Lars Grønnegaard - Dreamdata 31:18

3M ago31:18

31:18

Lars Grønnegaard, COO and Co-Founder of Dreamdata, joins Mike to discuss data utilization in B2B marketing and the importance of understanding what truly drives sales. They talk about the complexities of attribution in B2B marketing, particularly with long buying cycles, and highlight the importance of collecting and analyzing data, even though mul…

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Navigating Social Media Chaos - Emeric Ernoult - Agorapulse 33:17

3M ago33:17

33:17

Emeric Ernoult, Co-Founder and CEO of Agorapulse, talks about how the company grew from a Facebook contest tool into a full social media management platform. He shares the ups and downs of keeping up with the fast-changing world of social media marketing and how B2B marketers can the get most out of their social media platforms. He encourages B2B m…

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#167 - Six Acquisitions in Six Years with Valeria Bouchoueva, Customer Marketing Manager at S&P Global 35:06

3M ago35:06

35:06

After a short break, the FINITE Podcast is back with a must-listen episode! This week, we hear from Valeria Bouchoueva, a marketer who’s been through an incredible six acquisitions in six years while at Rizing, an SAP partner. Valeria shares practical lessons learned, mistakes to avoid, and the key metrics that drive successful acquisitions. Whethe…

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The Power of Brand Marketing: Transforming B2B Marketing Strategies – Sean Adams – Brand Metrics 28:15

4M ago28:15

28:15

Sean Adams, CMO of Brand Metrics, discusses brand measurement and its impact on how B2B marketers approach their advertising strategies. He highlights the importance of understanding consumer perception through metrics such as awareness, consideration, preference, and action intent, while advocating for a holistic approach that goes beyond last-cli…

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Harnessing Intent Data: How to Drive Effective B2B Campaigns – Riaz Kanani – Radiate B2B 26:25

4M ago26:25

26:25

Riaz Kanani, CEO and founder of Radiate B2B returns to the podcast to discuss the evolving landscape of B2B marketing. Mike and Riaz explore the shift in buyer behaviour, the rise of account-based marketing (ABM), and the importance of intent data in driving effective campaigns. Riaz shares insights on common mistakes in ABM strategies and highligh…

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Unlocking ABM Success: How Recotap Empowers Companies on LinkedIn 21:01

4M ago21:01

21:01

Ganesh Chithambalam, Co-founder at Recotap, explores how account-based marketing is evolving and discussed the challenges marketers face when it comes to effectively marketing their products. Learn how Recotap is enhancing ABM by using LinkedIn as a high impact advertising platform and empowering smaller SaaS companies to run personalised campaigns…

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Empowering Marketers with AI – Sam Mallikarjunan – agent.ai 27:37

4M ago27:37

27:37

Empowering Marketers with AI – Sam Mallikarjunan – agent.ai Discover how Sam Mallikarjunan, Growth Lead at agent.ai transitioned from being an AI skeptic to an advocate, and learn about the innovative platform that allows anyone to build and customize AI agents, regardless of their technical skills. Mike and Sam explore what AI agents are, share re…

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The Power of Audience Narratives – Francesco D’Orazio – Pulsar 27:45

5M ago27:45

27:45

Francesco D’Orazio, founder of audience intelligence platform Pulsar, joins the latest episode of Marketing B2B Tech to share his journey from studying the internet's impact on society to founding Pulsar, a company that helps brands understand how people engage online. He dives into the challenges of navigating the fragmented media landscape and ho…

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#166 - Growing a team with Johnathan Grzybowski, Founder of Penji 30:38

5M ago30:38

30:38

In this interesting episode, we sit down with Johnathan Grzybowski, the visionary founder of Penji, an on-demand design service. Johnathan shares his journey of growing and leading a dynamic team in a new tech category. We delve into the impact of artificial intelligence on graphic design, exploring both opportunities and challenges it presents. Th…

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How Cisco supports digitization in the public sector 29:23

5M ago29:23

29:23

The public sector is a critical aspect of society—we’re here to ensure they have a seamless entrance into digital transformation with safer, smoother, efficient systems. Shelby Skrhak speaks with Tony Celeste, executive director and general manager, Ingram Micro Public Sector, about: - Understanding the public sector - Cisco’s role in public sector…

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Unpacking Cisco’s Meraki MG52 Wireless Gateway 24:09

5M ago24:09

24:09

Cisco and AT&T have a long-standing partnership built around delivering solutions their customers truly need and value. Ingram Micro steps in to help get those solutions in the right hands at the right time. Shelby Skrhak speaks with Bobby Young, sr. technical enablement engineer at Ingram Micro, Danielle Estes, commercialization lead at AT&T Publi…

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Return on Investment or Risk of Ignoring? – Gurmeet Dhaliwal – Diodes Incorporated 31:37

5M ago31:37

31:37

In the next episode of our marketing professionals series, Gurmeet Dhaliwal, Head of Corporate Marketing and Investor Relations at Diodes Incorporated, shares his journey from engineering to marketing, and Diodes' approach to enhancing brand awareness, generating demand, and building strong customer relationships. He offers valuable insights on how…

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Getting the most out of your Ingram Micro/Cisco partnership 28:53

5M ago28:53

28:53

You can achieve your business goals with the proper support, and Ingram Micro has your back. We’re here to help with all your Cisco needs and more. Shelby Skrhak speaks with Ingram Micro Technical Enablement Engineers Daniel Stewart, Christopher Meindl and Robert Young about: Why partner business needs reign above simply selling products How buildi…

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The Evolution of PR – James McCann – Everhaze 26:31

6M ago26:31

26:31

James McCann, CEO of Everhaze, an all-in-one PR platform, shares insights into the challenges PR professionals face today, particularly in proving ROI and managing media relations in a digital world. He discusses how Everhaze aims to transform PR into actionable business intelligence, helping brands and agencies demonstrate the true value of their …

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#166 - Neuroscience, AI, and Product Innovation with Benjamin Bargetzi, Europe’s leading AI/brain interaction expert 33:04

6M ago33:04

33:04

In this episode, Jodi talks to Benjamin Bargetzi, a leading expert in AI and brain interaction, about the convergence of neuroscience, artificial intelligence, and product innovation. They explore how these advancements are influencing marketing strategies and the development of SaaS platforms. Benjamin shares his insights on the future of platform…

1
Unpacking Cisco CX and the Partner Value Index 22:02

6M ago22:02

22:02

Customer Experience (CX) can be the ticket to hassle-free renewals and improved customer lifecycle experiences. Ingram Micro is here to help you get the most out of Cisco CX every step of the way. Shelby Skrhak speaks with Ingram Micro Category Business Managers Chris Blackwell and John Calhoun about: Why Cisco CX exists and what it achieves What t…

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#165 - Four stages of B2B tech growth with Miruna Dragomir, CMO at Planable 29:25

6M ago29:25

29:25

In this episode, we dive into the remarkable journey of Miruna Dragomir, the pioneering marketing force at Planable. From being the first marketing hire to steering the company through three significant growth stages—and a fourth in progress—Miruna's story is one of resilience and transformation. Miruna candidly shares the challenges she faced at e…

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Navigating Programmatic Advertising – David Nelson – Limelight Inc 27:08

7M ago27:08

27:08

Mike is joined by David Nelson, Co-Founder and CEO of Limelight Inc, to discuss programmatic advertising. David shares insights from his career, starting in the insurance industry and transitioning into digital marketing and ad tech. He explains how Limelight operates as a programmatic advertising trading platform, connecting publishers and adverti…

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#164 - Fuelling Growth with Market Intelligence, with Steven Stano (Morgan Stanley) and Zach Golden (Anova Consulting) 29:20

7M ago29:20

29:20

Stand out in a competitive market with market intelligence insights. On this episode, we're joined by Zach Golden and Steve Stano, the dynamic duo behind Morgan Stanley's market intelligence program, to explore how market intelligence can be the key to your growth strategy. Discover how leveraging market insights can propel your business forward an…

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38 - Navigating the AI Landscape: The Future of Content Quality Assurance with Originality.AI's Jon Gillham 20:15

7M ago20:15

20:15

Your host, Liudmila Kiseleva, talks with the Founder of Originality.AI, Jon Gillham. Jon shares his journey from mechanical engineering to tech entrepreneurship, highlighting the challenges in content quality assurance that led to the creation of Originality AI. The tool offers features such as AI detection, plagiarism checks, factual accuracy, and…

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#163 - Is this the next evolution in B2B marketing? With Ari Capogeannis, Director of Revenue Marketing at NVIDIA 42:47

7M ago42:47

42:47

Get insight into the next evolution in marketing with Ari Capogeannis, Director of Revenue Marketing at NVIDIA. Ari shares his sophisticated, yet simple, approach to marketing that revolutionises what marketing can offer to an organisation. You’ll learn how AI and data analytics are transforming marketing from a traditional practice into the data h…

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37 - The Art of Guerrilla Marketing: Securing Enterprise Clients with PinMeTo's Daniel Melkersson 16:37

7M ago16:37

16:37

Your host, Liudmila Kiseleva, talks with the Co-Founder and Board Member of PinMeTo, Daniel Melkersson. Daniel shares his entrepreneurial journey, detailing how he and his co-founders created PM2 to improve business listing tools for local marketing. He discusses the challenges of scaling the company, particularly in securing enterprise clients, an…

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Demystifying the AWS OLA offering 21:14

7M ago21:14

21:14

Don’t let migrating to the cloud intimidate you. Leverage AWS offerings and team up with Ingram Micro. Shelby Skrhak speaks with Casey Piegzik, sr. partner solutions architect at AWS, about: - The definition of the AWS optimization licensing assessment (OLA) - Where Ingram Micro supports the OLA process - Why partners should consider leveraging the…

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How to Make B2B Marketing Exciting – Dan Ruby – Nobl9 26:49

8M ago26:49

26:49

Mike is joined by Dan Ruby, VP of Marketing at Noble9, a leading reliability platform that helps manage and monitor application reliability. Dan discusses the challenges of marketing a product that aims to keep issues unnoticed by end users and how storytelling can make a traditionally "unexciting" product compelling and engaging. The conversation …

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36 - From Hobby Projects to Enterprise Solutions: Bridging the AI Gap with Planorama Design's Matt Genovese 23:31

8M ago23:31

23:31

Your host, Liudmila Kiseleva, talks with the CEO of Planorama Design, Matt Genovese. Matt discusses the importance of reducing complexity in product design, particularly in software development, to ensure user-friendly experiences. He introduces Planorama's middleware solution, Flash Query, simplifying AI integration for enterprise applications. Ma…

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Unlock your potential: Mastering Business Central 26:25

8M ago26:25

26:25

Ready to adapt faster, work smarter and perform better? You’re in the right place. Shelby Skrhak speaks with Pam Johnson, director, America’s Business Applications Marketing at Microsoft, about: The definition of CloudAscent data The top three differentiating aspects of Business Central How Copilot within Business Central boosts productivity To joi…

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Unpacking the benefits of Cisco’s Enable AI offering 26:27

8M ago26:27

26:27

You don’t have to go into the AI landscape blind. You can have a comprehensive structure at your back to best navigate new software to achieve the business results you want for your company and end users. Shelby Skrhak speaks with John McNelly, sr. technical enablement engineer, and Joyce Hofman, global director, Artificial Intelligence & Innovatio…

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Navigating the Future of Marketing: Insights from a Fractional CMO - Andy Culligan 33:22

8M ago33:22

33:22

Ever wondered what a Fractional CMO does? Andy Culligan dives into the fascinating world of Fractional CMOs. He walks us through his career journey and explains how his role has become a game-changer in today’s fast-paced marketing landscape. Andy discusses the benefits of hiring a Fractional CMO compared to a full-time employee and shares valuable…

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Unleashing the power of Business Central: Supporting SMBs 17:46

8M ago17:46

17:46

You don’t have to wait for a program that integrates seamlessly with Microsoft 365, Microsoft Dynamic and offers top-tier AI and security from a single console—it’s here. Shelby Skrhak speaks with Pam Johnson, director, America’s Business Applications Marketing at Microsoft, about: Defining Microsoft's Business Central offering Common pain points f…

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35 - How World AI is Turning Ordinary Cameras into Lifesavers with VOLT AI's Egor Olteanu 24:11

8M ago24:11

24:11

Your host, Liudmila Kiseleva, talks with the Co-Founder and CEO of VOLT AI, Egor Olteanu. Egor shares his journey from a U.S. Army veteran to a Google employee, and eventually to a tech entrepreneur. Egor highlights World’s AI technology, which integrates with existing security systems to enhance threat detection, particularly in educational settin…

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Unpacking the Benefits of Azure Arc 18:51

8M ago18:51

18:51

Microsoft understands the needs of their partners, and the Azure Arc offering provides an ideal bridge to enhanced security, reduced costs, and reduced operational burdens. Shelby Skrhak speaks with Stephanie Brown, Customer Experience Representative, Paul Becker, Sr. Sales Engineer, and Sean Wilson, Sr. Sales Engineer, all of Ingram Micro, about: …

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The Perks of the AWS Accelerated Development Program 17:16

8M ago17:16

17:16

Navigating the AWS ecosystem can be daunting. With the AWS Accelerated Development Program—funded by AWS and Ingram Micro—partners don’t have to do it alone. Shelby Skrhak speaks with Tad Davis, growth solutions advisor at Ingram Micro, about: How the AWS Accelerated Development Program operates Who the AWS Accelerated Development Program is for Wh…

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#162 - How to think about marketing strategy with Colin Lewis 34:10

8M ago34:10

34:10

This episode provides a breakdown of strategy - how to think about strategy to get internal support and ensure marketing success. Jodi and Colin discuss the power of language, the art of persuasion, and tips to using language to better persuade. The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. …

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Exploring Progress Across Operational Technology 27:05

9M ago27:05

27:05

Cybersecurity is a constant game of iteration, adaptation and innovation. Don’t let your system get left behind—stay on top of what’s new, and remember the bad actors are learning just like you. Shelby Skrhak speaks with Luis Palacio, Director, OT Channels at Fortinet, about: The definition of operational technology (OT) Insights from Fortinet’s an…

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Building Relationships in Digital PR - Vince Nero - BuzzStream 31:23

9M ago31:23

31:23

Vince Nero, Director of Content Marketing at BuzzStream discusses the changing landscape of digital PR and SEO. Learn how BuzzStream helps marketers build strong relationships with journalists and navigate the evolving landscape of digital outreach. Vince discusses the importance of personalization in email marketing, the impact of recent Google up…

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Unpacking the Cisco Partner Summit 27:46

9M ago27:46

27:46

For the first time in 22 years, Cisco is making significant changes to their partner program. They went into more detail at the recent Cisco Partner Summit, and it looks like Cisco partners are in for a different type of collaboration. Shelby Skrhak speaks with Bobby Young, Sr. Technical Enablement Engineer at Ingram Micro, about: How the Cisco Par…

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Lead Generation: The Power of Quiz Marketing - Maxwell Nee - ScoreApp 22:56

9M ago22:56

22:56

Maxwell Nee, Chief Revenue Officer at ScoreApp, joins Mike to discuss quiz marketing and how businesses can engage potential customers through interactive quizzes that not only entertain but also provide valuable insights into their needs. Maxwell shares his thoughts on the evolving marketing landscape and emphasizes the importance of personal conn…

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#161 - Prediction or fiction? Jodi on which 2025 B2B marketing forecasts matter 11:57

9M ago11:57

11:57

On this special episode of the FINITE Podcast, you'll hear from our regular host, Jodi Norris. After sifting through the abundance of B2B marketing predictions that arise at the end of each year, Jodi shares her critical thoughts - the predictions she thinks we should take seriously, and the ones we should take with a pinch of salt. You can connect…

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پادکست های B2b Tech

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