Return on Investment or Risk of Ignoring? – Gurmeet Dhaliwal – Diodes Incorporated

Marketing B2B Technology

In the next episode of our marketing professionals series, Gurmeet Dhaliwal, Head of Corporate Marketing and Investor Relations at Diodes Incorporated, shares his journey from engineering to marketing, and Diodes' approach to enhancing brand awareness, generating demand, and building strong customer relationships.

He offers valuable insights on how to effectively market to engineers, strike the right balance between bottom-of-the-funnel tactics and top-of-the-funnel branding, and emphasizes the importance of sales and marketing alignment.

About Diodes Incorporated

Diodes Incorporated (Nasdaq: DIOD), a Standard and Poor’s SmallCap 600 and Russell 3000 Index company, delivers high-quality semiconductor products to the world’s leading companies in the automotive, industrial, computing, consumer electronics, and communications markets. We leverage our expanded product portfolio of analog and discrete power solutions combined with leading-edge packaging technology to meet customers’ needs. Our broad range of application-specific products and solutions-focused sales, coupled with global operations including engineering, testing, manufacturing, and customer service, enable us to be a premier provider for high-volume, high-growth markets. For more information, visit www.diodes.com

About Gurmeet Dhaliwal

As the Head of Corporate Marketing and Investor Relations at Diodes Incorporated, Gurmeet Dhaliwal oversees both investor relations and corporate marketing. He has developed a robust integrated marketing strategy with a strong focus on digital marketing, utilizing both inbound and outbound tactics. Prior to his role at Diodes, Gurmeet led Corporate Marketing at Pericom, which was acquired by Diodes Incorporated in 2015. He has also held various senior marketing positions at prominent public companies, including CA Technologies, EMC, Cisco, Zarlink, and National Semiconductor.

Gurmeet holds an MBA from Saint Mary’s College in Moraga, CA, and a Bachelor’s degree in Electrical and Computer Engineering from UC Santa Barbara, CA.

Time Stamps

00:00:18 - Guest Introduction: Gurmeet Dhaliwal
00:02:51 - Overview of Diodes Incorporated
00:07:43 - Building a Marketing Strategy at Diodes
00:08:00 - Engaging with Engineers in Marketing
00:12:05 - Successful Marketing Campaigns
00:14:06 - The Role of Digital Marketing and Analytics
00:18:35 - Sales and Marketing Collaboration
00:19:58 - The Role of Sales in the Research Process
00:21:07 - Transitioning to Investor Relations
00:25:39 - Best Marketing Advice Received
00:27:59 - Advice for Young Marketers
00:30:14 - Closing Remarks and Contact Information
Quotes

“ We always talk about ROI in marketing, right? Return on investment. But sometimes you have to think of ROI as risk of ignoring.” Gurmeet Dhaliwal, Head of Corporate Marketing and Investor Relations at Diodes Incorporated.

"Engineers like to get information on their own... they prefer doing their research... by the time they are ready to engage, they have already done their research." Gurmeet Dhaliwal, Head of Corporate Marketing and Investor Relations at Diodes Incorporated.

"One of the things I do is every time is I think of is, how can I simplify this? How can I make it simpler?" Gurmeet Dhaliwal, Head of Corporate Marketing and Investor Relations at Diodes Incorporated.

Follow Gurmeet:

Gurmeet Dhaliwal on LinkedIn: https://www.linkedin.com/in/dhaliwal/

Diodes Incorporated website: https://www.diodes.com/

Diodes Incorporated on LinkedIn: https://www.linkedin.com/company/diodes-incorporated/

Follow Mike:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

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