#171 - Restructuring a Marketing Team for AI with Guy Marion, CMO at Chargebee

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

AI is significantly reshaping B2B marketing, potentially leaving you excited about the future of work or anxious about getting left behind . Either way, this episode aims to shed light on an AI-first marketing team - how to build one and how to operate in one.

You’ll hear from the highly entrepreneurial, Guy Marion, CMO at Chargebee, to unpack how he’s moving fast, and thoughtfully, on an AI-first strategy, including major team restructures and exciting workflows. Guy shares what has changed, what has improved, and how his team feels about the transition.

What you’ll learn:

• How a CMO approached an AI-driven team restructure - what was enhanced, what was created, and why.
• Practical ways AI increases marketing effectiveness across the funnel.
• Tactics for driving adoption - onboarding, enablement, and change management.
• What AI can't replace, and blending creativity with speed.
• How to rethink workflows and metrics for an AI-collaborative future.

Note: We’re not advocating broad team restructures. Guy’s approach was designed for Chargebee’s specific context. Our goal is to give you a clear, candid look at an AI-first marketing team, so the future feels less scary and far more proactive.