The rants and rambles of two black millennial women, "Tryna remain Jada ?? in a room full of Nickis?" Follow us on IG: @sbnc_podcast FB: @sbncpodcast Twitter: @sbnc_podcast Des: @bigdaddydes Shá: @simplysha__
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This podcast is a straight, no chaser explanation of digital marketing, website ownership and brand visibility. I will be taking the confusion out of owning a website and providing you with knowledge to transform it into a tool that works for you in many ways. Here you will learn that a well designed website ain't all you need to make the money start coming in and the backend is just important as your frontend. If you want more ways to increase your visibility, read our blog at https://fierc ...
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If you are looking for politically correct commentary, this isn't that podcast. This is for every thought you have had in your head and wished you would have said. This podcast delves into Malaika's mind, exposing the raw, uncut thoughts she often doesn't share. From pop culture, social issues, breaking news to politics, no topic is off limits. Malaika Uncensored gives it to you straight, with no chaser. Support this podcast: https://podcasters.spotify.com/pod/show/malaikauncensored/support
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In the podcast episode, Angie M. Jordan takes over More Than a Brand and interviews Lindsay so the audience can get to know her more. Lindsay and Angie discussed the importance of being authentic and transparent about struggles and imperfections. Lindsay shared personal stories about her journey, including mistakes she made in her business, like fo…
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In the podcast episode featuring Angela Williams, the discussion sheds light on the significant impact of mindset on one's brand, particularly during a transition from a neutral role to a personal brand. Angela shares her personal journey of transitioning from a psychotherapist, where she maintained a neutral presence, to a personal brand where vis…
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In this episode of "More Than a Brand," I had the pleasure of hosting Patrice Brown, a master stylist and colorist, who I fondly refer to as the "abstract visionary." This episode marks a special occasion as it is our first time recording in person with two people in the same room. We began by discussing Patrice's unique approach to hairstyling and…
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In this episode of "More Than a Brand," I had the pleasure of sitting down with someone incredibly special to me, Veronica Jackson—my Aunt Runt. We delved into her life beyond the titles of mother, sister, and grandmother, exploring who she is at her core. Aunt Runt shared her journey of self-discovery and wellness, emphasizing the importance of st…
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In this episode of "More Than a Brand," I had the pleasure of speaking with Brandi Johnson, a renowned style expert who has made a significant shift from a career in education to becoming a stylist. Brandi shared her journey, starting as an executive in the learning and development field, focusing on education reform for Black and Brown children, t…
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On this episode of More Than a Brand, Dr. Monica Cox discusses her identity beyond her professional titles, describing herself as complex and busy. She highlights her passion for equity, social justice, and inclusion, emphasizing the importance of clear policies to prevent harm from unjust practices. Dr. Cox reflects on how her focus on equity has …
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In this episode of "More Than a Brand," I had the pleasure of sitting down with my dear friend and creative powerhouse, Jacq, also known as the copy whisperer. Jacq shared insights into her multifaceted career, which spans from professional cooking to copywriting, and how her creative endeavors extend into painting, directing, and even hosting dinn…
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In this episode of our podcast, we had the pleasure of hosting Renee Nicole, the marketing maven behind Renee Nicole Global. Renee shared her unique perspective on life and business, emphasizing the importance of reflection in both personal and professional growth. Renee opened up about her journey, revealing how she constantly questions the 'why' …
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Laura Gregory, the founder of Laura Speaks Life is a forward thinking, spirit-led mindset coach that is teaching entrepreneurs who desire to leave their 9-5 how to shift their mindset and reach their goals. In this inspiring episode of More Than a Brand, I had the pleasure of speaking with Laura Gregory, a Mindset Coach and the founder of Laura Spe…
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Tiffany Ellis is the owner of G Ann's juices, a raw juice company located in Atlanta, GA. Her company is changing the relationship that people have with raw juices by providing them with an option for people that don't the taste of vegetables, but know they need them. In this episode we discuss her journey to self-discovery beyond titles and accomp…
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In this episode I have the pleasure of chatting with my very own podcast producer, Angie M Jordan. Angie is the owner of Podcast Launch Bestie a podcast production and marketing company, and she has been in the online marketing space since 2008. We chat about who Angie is behind her brand, and also how being her most authentic self in her business …
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Welcome back to season four of More Than The Brand! We're kicking off this season with a fresh perspective, inspired by the market's shift towards wanting to know the people behind the brands they support. A prime example of this shift is the reaction to Beyonce's haircare line, Sacred, which sparked discussions about the importance of personal con…
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Hello, hello, hello! Welcome to the final episode of "More Than a Brand" Season Three. Let's dive right in. Throughout this season, we've explored the realm of big business, discussing terms, consulting experts, and reflecting on the evolution of Fearcified Creative and Consulting. In the tech world, terms like UX (User Experience), UI (User Inte…
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In this episode Lindsay reflects on the challenges of 2023, where rapid pivots and reactive strategies were the norm, She took a hiatus for a few reasons. She stresses the significance of taking breaks and stepping away from your business. As cliché as it may sound, you cannot pour from an empty cup. Sharing personal experiences, she emphasizes the…
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In this episode, Lindsay reflects on the challenges and changes she's experienced in her business. She discusses the reliance on digital communication, particularly in meetings, and shares a funny anecdote about imagining a fake audience member named Carol. Lindsay then talks about receiving a client referral and being surprised when the client ask…
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This podcast episode focuses on the significance of the customer experience in business. Lindsay mentions the need to prioritize the customer experience over business goals, as a great experience can help achieve those goals. However, they also caution against creating an experience that cannot be sustained. The episode includes examples of integra…
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In this podcast episode, Lindsay discusses her business journey and how she transitioned to become a thought leader. She reflects on the challenges she faced in 2020 and how she used that downtime to learn and improve her skills. She emphasizes the importance of creating a customer experience, rather than just a pretty website, and shares her passi…
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In this episode, I speak to Stacey Reed of Stacy Zeal and Co to discuss the importance of having a strong web presence and how it ties into effective marketing. We highlight the need for websites that are both visually appealing and optimized for conversions. The conversation emphasizes the integration of marketing and web design, debunking the not…
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The episode delves into the experiences of high-performing women, particularly women of color, who often find themselves in situations where their ideas are credited to others. They express feeling unheard and undervalued in the workplace, leading to a sense of frustration and undervaluation. Coach, Daisy Jones-Brown shares her experience of seeing…
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This episode is all about thought leadership. Lindsay stresses that becoming a thought leader does not require excessive overthinking. If someone possesses extensive knowledge in their subject matter, they will naturally be recognized as a thought leader. The key is to consistently and authentically show up, both as oneself and for one's business. …
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This episode focuses on the significance of website visibility and the importance of leveraging the visibility trifecta. Lindsay emphasizes that relying solely on SEO and organic search is insufficient for achieving business success. Instead, the visibility trifecta, which includes social media, SEO, and one's network, is crucial for increasing web…
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This episode emphasizes the importance of treating your website as the heartbeat of your business. Lindsay describes the website as a living, breathing organism that evolves alongside your audience and business. It is not something to be set up and forgotten about; rather, it requires continuous nurturing and improvement. The website is seen as the…
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Your website should be doing the heavy lifting for your business. When social media was booming, so many people flocked to the ease and quick results it created and they forgot about building the foundations of their business. One of those foundations is your website. It's taking more touch points than ever to convert your audience to paying custom…
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Welcome back to More Than a Brand! In this highly anticipated season three, Lindsay reflects on the growth and evolution of the podcast. Season one was an introduction to podcasting, while season two was a personal journey of overcoming challenges in her career. Now, in season three, the focus is on taking businesses to the next level with expert a…
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This episode emphasizes the importance of having a well-designed website that aligns with one's brand and goals. A well designed site will boost your conversion rates. However, not everyone has the skills or expertise in web design, and that's perfectly okay. You should hire a designer if you are ready to elevate your website. Even though platforms…
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I asked this question recently and I got a lot of the same answer: It’s not user friendly. I get it - it’s not the easiest to navigate and you do need to keep up on the updates - but, your website isn’t about YOU. The front end of your website needs to be doing the work to bring in people that need you in their organization. The most important user…
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At home, I have to know and manage the schedules for everyone. My oldest daughter is a competitive dancer, my husband coaches little league, and before going anywhere I need to know the state my 2-year-old is in and how long she’ll be able to handle wherever we’re going. In order to keep my household running efficiently, I put some systems in place…
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Disclaimer: I love Canva. I really do. They’ve been adding tons of new exciting features, and I’m here for it. But, if you’re looking to walk into these corporate spaces, you’re going to need a website that’s a lot more powerful than the landing page you can build on Canva. Listen in for more about why that easy little page isn’t good enough for: S…
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We’ve talked a lot about choosing Wordpress over other platforms, but something else you’ll need to decide is where to host your website. Unlike Squarespace or Kajabi, your Wordpress site can be hosted in many different places and you’ll have to choose which one you’ll use. In this episode, we’ll talk about what to consider when choosing your hosti…
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Would you buy a house that’s too small because it’s more convenient, and run the risk of outgrowing the house and having to move again? Not a great idea, right? Wordpress is that home you can grow into. It’s like that unfinished basement that you can fix up to be whatever you need it to be. Wordpress is so robust that it can be intimidating. I get …
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I was watching Too Hot to Handle on Netflix recently when it hit me. The contestants on that show didn’t know what they were in for when they signed on and they had to learn totally different rules than they were expecting. People who jump into WordPress can feel the same way. When jumping in to move your website from a builder like Wix, Kajabi, or…
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Many times in life and in our businesses, where we start is not where we end up. A tool (or website) that was good enough to get started isn’t going to cut it when your business needs to level up. When it’s time to level up and be the DEI consultant that you’re destined to be, that Wix or Adobe Spark site you started with isn’t enough. In this epis…
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Back in the day, Myspace had us all learning coding to customize our pages so when Wordpress came around, we moved those skills over there. But, websites do need to be updated regularly and there are some common pitfalls that entrepreneurs come across. Avoid custom coding! I don’t recommend buying a custom coded website because you probably won’t h…
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Have you been to YouTube University and Google College trying to figure out what to do with your website? Not very helpful, is it? Before you do something you want to do, there are some things you need to have in place first. In this episode, I’m like your Hello Fresh for websites. I am going to give you all the ingredients you need to get it done.…
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How do you know when to update your website or when to trash the whole thing? This question comes up a lot and that’s why so many websites are left without updates for way too long. How long has it been since you truly updated your website so that it shows only your current offerings and provides a reliable way to contact you? Here are some signs y…
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Welcome back to Season 2 of More Than A Brand! Grab a glass of wine and your iPad to take notes, because I’m going to be dropping jewels all season long. Today, let’s start with your website. A lot of people like to set it and forget it, but don’t forget that your website is your 24/7 employee. People throw the term “optimization” around a lot, but…
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Welcome back to Season 2 of the More Than A Brand Podcast, where I show you how to take your brand from basic to badass. I'm your host, Lindsay Tramel-Jones, the owner of Fierceified Creative and Consulting. Inside these episodes, I'm gonna show you how to stop being pressed about WordPress. I'm also gonna show you that you don't necessarily need t…
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By the year 2044, groups now seen as the minority will be seen as the majority. Why shouldn’t they have the opportunity to be successful now? Businesses have to have some sort of DEI statement in place. If your brand isn’t ready for you to step up and help them, you’re doing yourself, and everyone else, a disservice. Sticking with your DIY brand is…
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We’re here to help you in the DEI spaces to show up authentically at these corporations so that you are able to fight for the rights of others to be able to show up as themselves. That’s why we’ve developed the Bonafide Framework. In Phase 1, we Remove The Façade. We solidify your brand and your values and do competitor research to find where you c…
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Selling from social media is great and all, but remember what happened when FB and IG shut down? What are you going to do when/if that happens again? What happens if social media shuts down entirely and you lose all of your contacts, brand copy, sales conversations, and online presence? You need to own a piece of the internet. You need the data tha…
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Having your brand crafted to represent you authentically positions you to be in those spaces that need you most. Big corporations like to do business with people who know what they’re talking about. Having a cohesive brand gets your foot in the door and makes you look professional. However, professional doesn’t equal boring. Phase 1 of our branding…
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A lot of times people think that branding is just the cute, visual stuff for your business. There’s a lot more to it. What’s your brand voice? What’s the client journey like? What is your framework? Then the visuals are the whipped cream on top. Don't forget - 95% of purchases are emotional. For people to buy from you, they need to feel emotionally…
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Welcome to More Than A Brand! I’m here to help entrepreneurs in the DEI space demystify the process behind what a brand really is. During my military career, I have run into a lot of misogyny and inequity, among other things. I was told that higher ranking women go into admin because they get fat, pregnant, and less competitive. EXCUSE ME. I proved…
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This podcast is a straight, no chaser explanation of all things branding. I will be taking the confusion out of the word "brand" and transforming it into an easy, matter of fact element that your business needs. Here you will learn that branding ain't just the pretty stuff and if you want to put you business in the big leagues, it's time to up your…
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March 13, 2021 marked a year since Breonna Taylor was murdered in her home. Justice has yet to be served, even with what is known about the case. Let's revisit the case and where we are today. Updates on case: https://www.npr.org/2021/03/13/973983947/a-year-after-breonna-taylors-killing-family-says-theres-no-accountability --- Support this podcast:…
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So much has happened in this country that I decided to address some of the things we think but don't address, the elephants in the room. I brought in Aubree' Pynn, independent black author, veteran and all around fun person to have this conversation with. Want to know what an orange orangutan is and how it applies to this conversation? You have to …
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After the events of January 6, 2021, America came face to face with the elephant in the room that it has ignored for hundreds of years, white supremacy. Racism and white supremacy is what the United States was founded on and now everyone is seeing that if it isn't eliminated, it will be the downfall of the country.Caleb Brown, the Media Maniac, joi…
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BONUS EPISODE: The Black Agenda, the Church and the 2020 Election
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The 2020 Election has a lot of implications for the Black community. Some of the key items that matter: Healthcare due to health disparities The Criminal Justice system Police brutality Education Mental HealthI join Pastor Kyron Shorter, pastor of Bethesda Apostolic Church in Los Angeles. and we talk about all things election from the local level t…
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Daniel Cameron has been exposed! He has tried to cover up his deeds in the Breonna Taylor case but the grand jury was not going to allow it. This episode continues to expose the conspiracy that is the Breonna Taylor case. What is his agenda? How doe he benefit from NOT prosecuting this case and who is he answering to? Let’s talk about it. Link to g…
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The attorney general's job in a state is to advise and represent their legislature and state agencies and act as the “People’s Lawyer” for the citizens. Apparently, Daniel Cameron, the attorney general for the state of Kentucky didn't get that memo. Breonna Taylor was killed in her home, while sleeping, in the wee hours of March 13, 2020. Numerous …
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