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Animal captivity Cover art photo provided by rawpixel on Unsplash: https://unsplash.com/@rawpixel
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The Prosperity Agenda works to end persistent poverty by changing the way organizations think about and create programs for, families under financial stress. Rejecting the dominant narrative that “the poor”, particularly people of color, are inferior and therefore deserve to live in poverty, TPA instead designs tools and methods that reflect the idea that all people are capable of making good decisions for themselves and their families.
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Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.
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What should future schools look like? How do brains learn? Some of the world's greatest educators, researchers, and community leaders share their stories and visions onstage at the TED conference, TEDx events and partner events around the world. You can also download these and many other videos free on TED.com, with an interactive English transcript and subtitles in up to 80 languages. TED is a nonprofit devoted to Ideas Worth Spreading.
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Ilay Karateke is on a mission to bring Labneh to kitchens around the United States, or maybe this is more of a sprint than a mission because her brand, BEZI, is moving fast. Product development started in the kitchen a year ago. Today, they're in stores across New York City with e-commerce starting in December, and I can almost assure you that nati…
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Together with his brother, Ben Checketts co-founded Rhone, an athleisure wear brand inspired by the quality of Lululemon and the urge to craft a stand-out label for men. The brand is driven by the pursuit of mental fitness and Ben’s philosophy on branding is both refreshing and insightful. We talk about naming, focus groups, how brands are shaped y…
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Matt McLean ventured into the organic juice business 25 years ago with one goal: to fuel families with uncompromised nutrition. Today, Uncle Matt’s Organic produces the #1 bestselling organic orange juice nationwide. Matt is hustling the same way he did 25 years ago with new product launches and market expansions happening as we speak. We talk abou…
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Aleksandra Medina and Katrin Kaurov co-founded Frich (which stands for 'F***ing rich'), a financial literacy app for Gen Z that breaks the money taboo and makes it a social topic. Frich busts into the world of corporate finance backed by a brand that could not be any more differentiated and authentic. With their fists in the air, Aleksandra and Kat…
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Episode 109 brings us Rockwell Shah, the CEO, and N.B. Patil, the Co-Founder & CTO of Ozlo, an innovation startup in the sleep technology space. All three of Ozlo’s Co-Founders are former Bose veterans and they acquired and licensed assets from Bose to resurrect the discontinued but beloved Sleepbuds. This episode is a fascinating conversation abou…
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Joan Nguyen is the Co-Founder and CEO of bumo, a brand that provides outstanding on-demand childcare for families and employers. Bumo considers itself in the business of 'parent care' and today you can learn all about the TLC she and her Co-Founder put into crafting the bumo brand very hands-on, strategic, and filled with raw authenticity. Trust is…
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Bennett Maxwell is the Founder and Chairman of Dirty Dough, one of the fastest-growing restaurant concepts in the US with 70 locations and another couple hundred in development. In this episode, we get to hear how Bennett’s authentic reaction to a lawsuit that could have taken the business out instead created brand buzz, helped build his tribe, and…
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Michelle Penczak was my assistant for 3 years. Today she runs a 400-people strong brand employing military spouses that made #297 on the Inc 5000 last year. Squared Away is rooted in a mutual bond between people and philosophies and is doing what I keep advising most everyone to be doing: The brand is highly niche-focused, was born out of a persona…
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Alex Ostroy successfully combined his passion for cycling and art into a beloved brand that creates eclectic clothing for cyclists who crave self-expression in an industry known for the opposite. Coming from a graphic design and Creative Direction background, Alex’s story and advice will resonate with a lot of you who struggle with blending art and…
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Kim Pham is a first-generation Vietnamese-American, the daughter of refugees, and, together with her sister Vanessa, the Co-Founder of Omsom, the loud and proud Asian food brand of noodles and sauces. This episode already ranks very high on my top favorite HTM interviews ever. When founders start with a why and figure out the how and the what in th…
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Marco Zappacosta built Thumbtack, the marketplace for home services, over the last 15 years. In 2021 Thumbtack had a $3.2 billion valuation and the highest number of professional listings, followed by Yelp. In this episode, we dive into how Marco’s background from having entrepreneurial parents - his father co-founded Logitech nonetheless - and run…
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Michael Berkowitz was a commodities trader who switched to the fashion world after taking on coat-making as a hobby. Yes, you heard that correctly. So he shifted to what in plain sight could be seen as yet another commodity: making coats. But there is more to this story than meets the eye as he solved tangible problems while being credited with mak…
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Hitting The Mark is back from its hiatus with guest host Kara Ebel interviewing Fabian Geyrhalter. We wanted to do something special for episode 101, and here we go! You know Fabian Geyrhalter as the host of this show, but today we spin things around and have Fabian in the hot seat talking about his innovative hardware startup for audiophiles and m…
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Hydro Flask: Travis Rosbach, Founder
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This is episode 100 of Hitting The Mark and we worked for months to ensure we have the founder of an iconic brand for you. One most probably all of you know and many of you own a piece of the brand. To say we succeeded would be an understatement. Travis Rosbach founded the world’s most used water bottle brand that took the nation, and the globe, by…
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Tate Huffard launched Best Day Brewing last year, an alcohol-free range of craft beers for the fun-loving, hard-charging, adventure-seeking thirsty souls for whom good is just not good enough. Packed with relentless optimism, a distinctive brand design, and a powerful ethos, Best Day sees its beer as a comma and not a period in your journey through…
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In all the conversations about improving education for children, the voices of students, teachers and community members are often left out. Educational designer Punya Mishra offers a method to shift that paradigm, taking us through new thinking on the root of success (and failure) at school -- and how a totally new, different kind of educational sy…
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Nichole Montoya, together with a designer, co-founded Cheddar Up ten years ago. The platform helps over 100,000 groups and organizations collect payments and information to support and grow their communities. Nichole and I talk about how important design was to the success of the brand, how, as a product company, being highly aware of feature creep…
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Matteo Grassi went from breakdancing in Italy to traveling with a circus across Australia, then overseeing 7 e-commerce brands and lately launching Popup, a no-code online store-building platform that provides flexibility in customers' journeys. All of this said, Matteo also holds a Masters in Psychology and worked as a brand strategist. What you g…
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Suze Dowling is the Co-Founder of Gin Lane, where she helped launch over 50 D2C challenger brands like Harry’s, Hims, and Sweetgreen. She closed shop and the same founding team started Pattern Brands which now acquires and nourishes brands in the home goods space. Pattern's current portfolio of 7 brands includes Poketo, Onsen, and Letterfolk. So to…
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As if college applications aren't stressful enough, disadvantaged youth are often encouraged to write about their darkest traumas in their admissions essays, creating a marketable story of resilience that turns "pain into progress," says politics student Tina Yong. She brings this harrowing norm to light, exploring its harms and offering a more equ…
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Charlie Weisman created a company that started by selling plungers, yes, the toilet ones, that are actually desirable. The brand is called Staff and it is quickly growing into a beloved suite of household essentials with bold colors, unique materials, and characters that are eager to help. At Hitting The Mark I pride myself on bringing you as much …
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Video games naturally tap into the way we learn: they focus our attention and track our progress as we head toward a clear goal. Kris Alexander, a professor of video game design and passionate gamer himself, thinks the same elements should be used in traditional education to cater to different learning styles and engage students across the world, b…
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Steph Hon is the Founder and CEO of Cadence, the product innovation brand that brought you the modular collection of magnetic, sustainable, TSA-compliant, and leakproof Capsules that lets you store your must-have items from your medicine cabinet, jewelry box, and cosmetics bag so you can move through the world with ease and confidence. I am certain…
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Educator Sharif El-Mekki advocates for the revival of the Black teaching tradition — a set of educational practices grounded in philosophies, values and actions that stretch from pre-colonial Africa to historical African American leaders. He posits that this tradition can help teachers better serve Black students and create a more equitable learnin…
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Larry Birnbaum is the Co-Founder and CEO of ShopWorn, the e-commerce platform for customers who want to be the first to own authentic, unused luxury products while doing good for the environment. This a fascinating proposition, one that challenges luxury brands as well as consumers to do something they used to be reluctant to do: Put trust in a dis…
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Names like Bayard Rustin, Frances Thompson and William Dorsey Swann have been largely erased from US history, but they and other Black queer leaders played central roles in monumental movements like emancipation, civil rights and LGBTQ+ pride, among others. In this tribute to forgotten icons, queer culture historian and TED Fellow Channing Gerard J…
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Tomo Delaney, despite coming from a family of advertising, decided very early on that he wanted to work for Vogue, which he subsequently did and he spent his entire career in the fashion world in London and NYC. Up until the point where he decided to become a stay-at-home dad. Now he is selling organic food paint for kids. This is a story that is b…
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Going to school in a refugee camp can be complicated: students encounter crowded classrooms, rigid curricula and limited access to teachers. Joel Baraka, who grew up in the Kyangwali refugee camp in Uganda, is determined to change that for the better. He shows how educational board games can be a fun and effective way to improve access to learning …
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A little bit of playtime can have big benefits for a child's developing brain, like a superfood -- but adult participation is a crucial ingredient for best results. Early-education leader Jesse Ilhardt makes the case for you to put down the phone, pick up the make-believe tea cup (or that blanket-superhero cape) and take the time to experiment with…
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Vladimir Vukicevic founded Meural and Rockethub, both companies that have been successfully acquired. Now with his third startup, he joined 2,000+ toothpaste brands in the marketplace. To an outsider, it may seem like an overly competitive area to jump into and perhaps a bit random given his software and hardware background, but there is a deeply p…
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Ariel Kaye founded Parachute in 2014 to disrupt the bedding space by creating a brand people actually remembered and loved. And that is exactly what Parachute has very quickly turned into: a beloved home lifestyle brand with 20+ retail locations. In this episode, we talk about how Ariel’s brand and advertising background was fundamental to her abil…
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Joe Spector wholeheartedly believes in the immense power of branding, if done right and from the get-go. And he would know as he co-founded Hims, the D2C prescription and over-the-counter drugs brand that started off by selling erectile dysfunction and hair loss treatments and has since exploded into a 1.6 Billion Dollar public company together wit…
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Margaret and Ian Wishingrad come from the advertising industry and took a plunge into the food business. Three Wishes is their brand of better-for-you cereal that wants to be liked and purchased by literally everyone from young to old. How they set the brand up to be on its way of accomplishing that, what works and what hasn’t, and why the proof is…
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Alex Matisse, who made it a strategic point not to name his brand after his famous last name (yes, he is the great-grandson of one of the most influential artists to ever live, Henri Matisse), co-founded East Fork, a pottery brand I cherish and study from the outside for a lot of reasons, all of which you will learn more about during this very sinc…
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"When teachers and families work together, everyone wins," says education technology entrepreneur and TED Fellow Heejae Lim. She shines a light on an underutilized resource in US public education -- a family's love for their children -- and shows that, with the right tools and tech, schools can remove language barriers, foster meaningful connection…
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Sahand Dilmaghani founded Terra Kaffe, an innovative at-home espresso-brewing machine that seeks to upend the environmentally disastrous use of 'pods.' Inspired by European coffee culture and the Bauhaus design movement the TK-01 machine is a beautiful piece of design simplicity and Sahand and I dive deep into the topic of sustainability, the perha…
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Josh Tetrick is the Co-Founder and CEO of the Eat Just company, a 1.2 billion dollar food startup founded 10 years ago, which is, according to Forbes, "providing justice for animals while addressing food scarcity and the climate crisis." If you enjoy a tough branding challenge, if you appreciate an improbable success story, if care about the enviro…
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Forget home economics and standardized tests, education visionary Trish Millines Dziko has a much more engaging and fulfilling way for students to develop real-world skills. Get schooled by Dziko as she shares how project-based learning can transform public education and unlock genius for the next generation of critical thinkers, problem solvers, i…
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Vianney Vaute is the Co-Founder and CCO of Paris-based BackMarket, a marketplace that fights against planned obsolescence. 6 months ago the startup was evaluated at 5.7 billion and driven by their brand DNA of 'sabotage' the company keeps old tech devices around for longer hence positively impacting the environment. And yet they found a way to attr…
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Jason Stoddard founded an improbable made-in-the-US product company in the HI-FI space that is putting out high-quality, inexpensive units while innovating on many fronts. Fueled by the name Schiit his company has become a beloved brand. Schiit is only 12 years old yet 7 years ago Jason already published a book detailing the eventful journey of the…
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Black history in the US is rich, profound -- and at risk of being lost forever, if not for the monumental efforts of Julieanna L. Richardson. As the founder of The HistoryMakers -- the largest national archive of African American video-oral history -- Richardson shares some of the unknown and incredible legacies of Black America, highlighting the i…
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Nathan Beckord founded Foundersuite, a brand that pretty much every founder heard of, used, or referenced. Nathan and I discuss if infusing brand into early-stage startup pitch decks is of importance, if a catchy or descriptive tagline suits a startup better, the power of community in brand building and we talk about Foundersuite’s Teddy Talks whic…
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Even with public trust at an all-time low, Wikipedia continues to maintain people's confidence. How do they do it? Former CEO of Wikimedia Foundation Katherine Maher delves into the transparent, adaptable and community-building ways the online encyclopedia brings free and reliable information to the public -- while also accounting for bias and diff…
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David Coté and Julie Poitras-Saulnier run LOOP Mission which collaborates with major food industry actors to save perfectly good, but rejected products discarded before reaching grocery stores and transform them into products such as juices, smoothies, sodas, beer, gin, soaps, and dog treats. I have to be frank and I can cut this intro very short: …
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There are 600 million women in India -- yet they are rarely seen outdoors after sunset because of safety concerns like harassment and catcalls. On a mission to create safer public spaces, women's rights advocate Srishti Bakshi talks about how she embarked on a 2,300-mile walk across the length of India (a distance equivalent to traveling from New Y…
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Nick Green is the Co-Founder & CEO of Thrive Market, a membership-based online platform that makes healthy living easy and accessible to all. Since launching in 2014, Thrive Market has grown to more than 1 million paying members and become a touchstone example of a mission-driven company at scale. In addition to offering great natural and organic p…
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The Russian invasion of Ukraine has destroyed so much -- including hundreds of schools, where the country's children were forging their futures -- but it has not stopped Ukrainians from pursuing knowledge and curiosity. In a deeply moving talk, education leader Zoya Lytvyn shares her first-hand experience evacuating Kyiv and takes us inside the ong…
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Christina (Fagan) Pardy founded Shit That I Knit, a brand of sustainable high-quality knit-wear that one would say besides its name– although the contrary is true – has become known around the world. Christina was recently on the TODAY show and Shit That I Kit was the official Team USA brand partner for beanies and mittens this past Winter Olympics…
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Gardar Stefansson co-founded Good Good, a company from Iceland that makes waves around the globe with its no-sugar-added breakfast and brunch products. To me, startups like Good Good are extremely exciting since they have to embody all the components of great brand strategy: From starting with a niche product for a niche audience - while allowing t…
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The wildly diverse, thoughtful and hilarious world of fanfiction -- where writers reimagine favorite stories like "Harry Potter," "Pokémon," "My Little Pony" and more -- is ever-growing and becoming a vital social and learning tool. Author, professor and fanfiction writer Cecilia Aragon has observed how this incredible outlet for creativity encoura…
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