بهترین پادکست های Matt Linton (2024)

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Episode 116: Matt Linton - A Better Phish Test 35:56

3d ago35:56

35:56

Matt Linton (@0xMatt)is a Googler and former NASA employee and red teamer. He has some opinions on the way we do phishing testing today with comparisons to how fire safety evolved. Even better, he offers solid solutions on how we can do better phishing testing so that people better understand the expectations of them and to still keep the enterpris…

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The Digital Ad Industry is Built on the Wrong Principles & Other Things That Make You Go Hmmm 35:18

2d ago35:18

35:18

A CMO Confidential Interview with Tom Goodwin, author, speaker, and former head of innovation at Publicis, Zenith and Havas. Tom makes the case that much of today's marketing spending is wasted on a "playbook of precision" where everything can be attributed and all customers can be micro-targeted. Key topics include: why branding in the AI Age is m…

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Scott Griffiths | Primer on the Marketing CFO - Why it Might Be Right for You | CMO Confidential 34:41

9d ago34:41

34:41

A CMO Confidential Interview with Scott Griffiths, CFO of the Affiliati Network, formerly the Marketing CFO at Farmers and VP at Countrywide. Scott discusses how marketing and finance can get into a self fulfilling doom loop by avoiding hard discussions, what it takes to be a good Marketing CFO, and his belief that it is important to recognize the …

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Seth Matlins |Why is Marketing in a Perpetual State of Chaos? | CMO Confidential | Forbes CMO Network 32:13

16d ago32:13

32:13

A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses why he thinks the media is overhyping the drama around the CMO position, the CEO misperception th…

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Episode 115: Jennifer Isacoff - Breaking Into SE 59:38

17d ago59:38

59:38

Jennifer is a hacker, a social engineer, a locksmith and a private investigator. In this episode, we talk about how she got into each of those fields and about her path to being a part of her company's red team. She has some great social engineering stories including where she's climbing through a ceiling!…

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Matt Carey |Home Depot | The Marketing Interface With Tech, IT, AI and CX - An Acronym Feast! | CMO Confidential 29:27

23d ago29:27

29:27

A CMO Confidential Interview with Matt Carey, EVP Customer Experience and CIO at Home Depot, formerly the SVP and CTO at both eBay and Wal-Mart. Matt discusses how the majority of customer experience is provided by tech, why you shouldn't buy "tech for tech's sake," and why marketers should always "know precisely what problem they want to solve" wh…

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Michael Treff | CMO Confidential | Using AI for Anticipation vs. Reaction - An Agency Perspective 32:23

30d ago32:23

32:23

A CMO Confidential Interview with Michael Treff, the CEO of Code + Theory, a growing 2000 person agency which combines engineers and creatives. Michael discusses how AI combines new factors and current data to anticipate consumer behavior, why AI represents "change management for humans," and how his agency is writing AI into job descriptions. Key …

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Episode 114 - Phil Eil, The Investigative Journalist 41:20

1M ago41:20

41:20

Phil Eil is an investigative journalist who has written for publications such as Vice, Huffington Post, the Boston Globe and the Providence Phoenix. But there was always one story he wanted to write. In his new book, Prescription for Pain, Phil documents the story of Dr. Paul Volkman, a midwestern physician who was convicted of distribution of a co…

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Kim Whitler | A Marketing Potpourri - CMO Stages, Activism Research and Name Image & Likeness(NIL) 36:24

1M ago36:24

36:24

A CMO Confidential Interview with Kim Whitler, business professor at the University of Virginia and former GM and CMO. Kim joins us to discuss how start-ups require different CMO's at the various stages starting with seed money and ending with an IPO, how good intentions can jeopardize business success on the corporate activism front, and how to th…

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Episode 113: "I'm Not a Threat, But You're Adorable" - Alethe, Part 2 39:11

2M ago39:11

39:11

This is the second part of a two-part podcast episode with Alethe Denis. If you missed the first part, you'll want to go back and listen to that first as this episode picks up, mid-story where Alethe has just caught the eye of a security guard during a social engineering engagement. Can she evade the guard or will the job come to an end? Alethe is …

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Daniel McCarthy | CMO Confidential | The Rise & Fall of Peloton as Seen Through the Eyes of CLTV 35:48

2M ago35:48

35:48

A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan uses a customer lifetime value (CLTV) analysis to show how Peloton's pursuit of growth after a very successful launch negatively impacted its financials and cratered its stock price, leaving its future uncertain. Key decision points include: misreading Covid…

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Karna Crawford | CMO Confidential | The Customer Loyalty Crisis & What to Do About It 32:37

2M ago32:37

32:37

A CMO Confidential Interview with Karna Crawford, CMO of Marqeta, formerly SVP at JPMorgan Chase, and Head of US Marketing at Ford. Karna discusses how a number of factors have created more "promiscuous customers," the challenge of constantly delivering against rising value expectations, and why the marketplace has left many companies behind in the…

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Episode 112: Red Teaming with Alethe Denis, Part 1 46:19

2M ago46:19

46:19

Alethe Denis is the first ever three-time guest to the Layer 8 Podcast. When Alethe comes on, we can swap stories for hours. And we did! This is part 1 of a two-part episode, as Alethe had so many great stories to share. For this episode, she talks her way into buildings, tells us how she prepares her OSINT and when she knows it's time to go into t…

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Kate Bullis | CMO Confidential | A Top Search Executive's View of Tech, Marketing & the Marketplace 34:27

2M ago34:27

34:27

A CMO Confidential Interview with Kate Bullis, Global Marketing Practice Leader and Managing Director at ZRG Partners. Kate discusses the "growth renaissance" occuring in tech, B2B, and Private Equity where marketing is emerging as a growth driver, why companies in transition often look for new talent, and "what a difference maker" great marketers …

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How to Collaborate With Non-Believers Panel |Association of National Advertisers | CMO Confidential 36:18

2M ago36:18

36:18

In a new twist for CMO Confidential, host Mike Linton moderates a panel for The Association of National Advertisers on Industry Thought Leadership. Unlock the secrets to collaborating with non-believers in marketing with insights from top CMOs and executives! 🎥 In this engaging panel discussion, moderated by Mike Linton, host of the CMO Confidentia…

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Episode 111: OsmosisCon's Cynthia and Bret 50:11

2M ago50:11

50:11

For this episode, we're joined by Cynthia Navarro and Bret Anderson from OsmosisCon. They are the two people that head up the annual OSINT conference in Las Vegas. The conference will be October 20-22 and can be attended in person or remotely. Cynthia and Bret tell us about the origins of Osmosis, the certification they offer and we also talk about…

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What Your Team Wants to Tell You But Won't | Leesa Eichberger Amanda Reierson | CMO Confidential 31:19

3M ago31:19

31:19

A CMO Confidential Interview with Leesa Eichberger, Former CMO of Jenny Craig & Ring Central and Amanda Reierson, former CMO of Avant and Head of Marketing at Thumbtack. We all worked together at Farmers Insurance. Amanda and Leesa discuss tips for evaluating "communication health," what to do in a company that doesn't like bad news, and how to man…

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The CMO As Connective Tissue - A Top Search Executive's Perspective on the Position | Peri Hansen 29:47

3M ago29:47

29:47

This episode is brought to you by CMO Confidential Title Sponsor Props. Visit them at Props.co A CMO Confidential Interview with Peri Hansen, Leader CMO Practice and Sector Leader Consumer Products at Korn Ferry. Peri discusses why she thinks it's the most important and exciting time to be a CMO, how marketers need to "connect" sales, IT and other …

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Episode 110: Andreas Heideck and Social Engineering Simplicity 46:42

3M ago46:42

46:42

Andreas Heideck, the CEO of the Germany-based Impossible Security, joined the show to tell some incredible social engineering stories. The part that is different about his stories is the simplicity of his pretexts and thought process. As we tend to overthink these engagements, Andreas shows us how to stay in the moment, choose pretexts that make se…

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A Marketer Turned Tech Exec Talks About Big Data, Mainframes & AI | Phil Buckellew| CMO Confidential 39:48

3M ago39:48

39:48

A CMO Confidential Interview with Phil Buckallew, a former brand manager who spent 23 years as a General Manager at IBM and is now the President of Infrastructure and Mainframes at Rocket. Phil discusses why it is so challenging to move mainframe data to the cloud, the cyber security race, why digital transformation is "still a thing," and his care…

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An Influencer Primer - How to Avoid Potholes on The Yellow Brick Road |Jon Davids | CMO Confidential 32:30

3M ago32:30

32:30

A CMO Confidential interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses how communities can help build brands, the difference between "audience and community", and best practices in selecting and evaluating influencers. Key topics include: why influencers make sense in a "splintering" marketpla…

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Episode 109: Justin Seitz and Kennedy Chappell 49:34

3M ago49:34

49:34

This episode is a great discussion with Justin Seitz (@jms_dot_py) and Kennedy Chappell (@kcath23) of Permanent Record Research. They also write the free Substack newsletter https://www.bullshithunting.com/ along with its fun weekend edition, For the Weekend Warriors, Weirdos & Whackjobs, where you can get even more fun insight into the work they d…

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Marketing Valuation | The Battle Between Believers and Non-Believers Part 3 | Greg Silverman 28:48

4M ago28:48

28:48

A CMO Confidential Interview with Greg Silverman, the Interbrand Global Director, Brand Economics who also founded Concentric, a sales forecasting company. Greg discusses a recent Interbrand study with Wall Street analysts on how brands influence share price in which 75% of analysts look at brand power as a key variable though nearly all admit they…

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Episode 108: Bluma Janowitz Talks How She Used Social Engineering in Other Industries 51:39

4M ago51:39

51:39

Note: This episode contains language that would be considered not safe for work (NSFW) and around some children. Bluma Janowitz, aka @x25Princess is a social engineering instructor and one of the original phone phreaking hackers. She has also worked as a phone sex operator and as a dominatrix. Her work in these areas, as well as her own personal su…

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Must Marketing Always Start From Scratch - The Quest to End the Snowflake Problem | Jonathan Knowles 30:35

4M ago30:35

30:35

A CMO Confidential Interview with Jonathan Knowles, former CMO of Nupremis, Senior Strategist at Wolff Olins and Founder of Type 2 Consulting. Jonathan discusses ANA-sponsored research into why so many CMO's have to start from zero when defining their objectives and KPIs with the C-Suite. A categorization of over 500 marketing papers identified 6 a…

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What Your CFO Wants to Tell You But Won't | Scott Lindquist | CMO Confidential 31:34

4M ago31:34

31:34

A CMO Confidential Interview with Scott Lindquist, CFO for CNA Financial Corp, former CFO of Farmers Insurance and PwC Partner. Scott discusses the wide variety of CFO's, why insurance became a marketing hothouse, the importance of marketing math, and how to manage the Marketing CFO position. Key topics include: how investing in brands is a leap of…

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Episode 107: Alex Lozano on OSINT in Business and AI 40:04

4M ago40:04

40:04

Alex Lozano is the founder and CEO of the Barcelona-based Cibergy and is a professor of OSINT at the University of Autonoma de Barcelona. In this episode, Alex talks about the role of OSINT in corporations and businesses. How it can enhance the business and also show trends and potential threats. We also discussed the future of OSINT and how Artifi…

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An Update From the the B2B Marketing Front Lines | Carilu Dietrich 29:59

5M ago29:59

29:59

CMO Confidential correspondent Carilu Deitrich, former CMO and hypergrowth advisor who helped take Atlassian public, joins us for the 4th time to talk about the ongoing challenge in the B2B space. Carilu discusses why business growth is slow for everything but AI and cybersecurity, and her belief that many players are fatigued after a long drive to…

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Episode 106: Ajaka Shamsudeen on Social Engineering in Nigeria 32:46

5M ago32:46

32:46

At the Layer 8 Podcast, we aim to get a global perspective on social engineering and OSINT topics. For this episode, we spoke with Ajaka Shamsudeen, also known as @Mydeen4u on Twitter. Ajaka is a part of the SE awareness and education community in Nigeria and here he shares his perspective of the state of social engineering in Nigeria. Ajaka is als…

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A Consultant Turns Professor Discusses the B-School Curriculum | Lynne Segall | 36:11

5M ago36:11

36:11

A CMO Confidential Interview with Lynne Segall, Associate Dean at the Goizueta Business School at Emory University, formerly the Director of Talent and Organization Offering Development at Accenture. Lynne discusses the importance of students learning technical and theoretical skills along with the "harder to teach" softer skills like "how to get s…

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What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition | Babs Rangaiah 37:37

5M ago37:37

37:37

In this episode, "What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition," host Mike Linton, a five-time CMO, sits down with the illustrious Babs Rangaiah. Babs, the founder of CCBabs and a CMO Coach, delves deep into the pressing issues keeping today's marketers awake at night. Key topics include the impact of artifici…

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Episode 105: Hervé from OpenFacto 46:16

5M ago46:16

46:16

Hervé is the creator of the non-profit and non-governmental organization OpenFacto in France. This organization teaches investigational skills to journalists to help them find the truth in facts. We also talk about using OSINT for good and in this episode, Hervé tells a story about how he did exactly that and very likely saved lives with one specif…

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Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer | 35:04

5M ago35:04

35:04

A CMO Confidential Interview with Paul Roetzer, Founder of the Marketing AI Institute and author of Marketing Artificial Intelligence. Paul discusses the rapid growth of the AI business, early impacts on agencies and marketing organizations, why you should be careful using AI with customer interactions, and how things will evolve to handle a "strin…

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Are Business Schools Preparing Marketers for the Real World? | Mike Kitz | CMO Confidential | 28:05

6M ago28:05

28:05

A CMO Confidential interview with Mike Kitz, Notre Dame Professor, former CMO of Office Max and P&G Brand Manager. Mike discusses the best ways to optimize your in school experience, why the abundance of marketing data may be crowding out long-term thinking, and the importance of learning "integration skills." Key topics include: the value of leade…

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Episode 104: Why Phishing Simulations Suck with Rebecca Markwick 48:41

6M ago48:41

48:41

Bex Markwick joins us today to tell us what she feels is wrong about the way we do phishing testing today. We'll talk about some of the areas where those might not go in the right direction and why, but also how we can do them better and what we should be focusing on. Bex has presented twice at PancakesCon and gave a keynote presentation at BSides …

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Tales From the Marketing Crypt - A Recovering CMO Tells All | Maryam Banikaraim | CMO Confidential | 37:43

6M ago37:43

37:43

A CMO Confidential Interview with Maryam Banikarim, Managing Director of Most Powerful Women + Brainstorm Tech at Fortune, formerly the CMO of Hyatt Hotels, Nextdoor, Gannett, NBCU, and Univision. Maryam discusses what it's like to be a company's first chief marketing person, how to bring a boss who doesn't know marketing along, bridging the genera…

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The Case For Customer Lifetime Value - Why Is This So Hard? | Daniel McCarthy | CMO Confidential | 40:47

6M ago40:47

40:47

A CMO Confidential Interview with Dr. Daniel McCarthy, Assistant Professor of Marketing at Emory's Goizueta Business School. Dan discusses how marketing has recently taken its knocks, why he created a CLTV class, how companies can start developing their own models, and how customer math can be used to increase marketing accountability. Key topics i…

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Episode 103: Trace Labs Search Parties with Tom Hocker 48:15

6M ago48:15

48:15

Tom Hocker is the Director at Trace Labs. Trace Labs is a non-profit organization who crowdsources OSINT skills from the public to find information and clues on people in missing persons cases. As mentioned in this episode, you can get more information about Trace Labs, get in contact with Tom and jump into a Search Party all by joining their Disco…

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Is Artificial Intelligence Like Taking the Red Pill or the Blue Pill? | CMO Confidential | DJ Patil 36:00

6M ago36:00

36:00

A CMO Confidential Interview with D J Patil, a Great Point Ventures investor and former U.S. Chief Data Scientist in the Obama Administration. D J discusses why everyone should "Take the red pill," his belief that AI will accelerate at speed, and why you shouldn't delegate this responsibility to a single person or team. Key topics include: why "bor…

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Peter Fader: Ignore Customer Data at Your Peril - It's the Secret Sauce for Growth 33:32

7M ago33:32

33:32

A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at the Wharton School of Business. Dr. Fader discusses why customer lifetime value (CLTV) is such an important predictor of future financial performance, why some leaders resist the CLTV approach , and his belief that companies often think they have more control and influence…

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Episode 102: A Ghostie Breaks Into Casinos and Airports 45:53

7M ago45:53

45:53

Chris Pritchard is a UK-based social engineer with Lares Consulting. He has accessed some of the most secure facilities, sometimes seemingly too easily. In this episode, Chris (aka @Ghostie_) talks about what was his process to access seemingly secure facilities like airports and casinos. He also gives his thoughts on dealing with the adrenaline ru…

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Marketing - The Battle Between Believers & Non-Believers - Part 2 21:30

7M ago21:30

21:30

In Part 2 - A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO…

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Marketing - The Battle Between Believers and Non-Believers: Part 1 25:19

7M ago25:19

25:19

A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including…

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Episode 101: A Deep Dive with Rae Baker 41:11

7M ago41:11

41:11

Rae, aka @Wondersmith_Rae is back! After chatting about maritime OSINT in episode 75, Rae came back to discuss her book "Deep Dive - Exploring the Real World Value of Open Source Intelligence" and to talk about what skills or mindset is important in the OSINT world. We also talked about how to practice your OSINT skills in a realistic way by using …

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Sean Peters: A Report From the Media Front Lines of Publicis Media 28:55

7M ago28:55

28:55

A CMO Confidential Interview with Sean Peters, the Chief Strategy Officer of Publicis Media, CEO of Publicis Collective and former Chief Operating Officer of Zenith. Sean discusses the pressure on media agencies to drive outcomes, how to be a true "business partner," and the risks of measuring what can be measured versus what should be measured. Ke…

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Richard Sanderson: It Was the Best of Times. It Was the Worst of Times. A Search Perspective on the State of Marketing 34:46

8M ago34:46

34:46

A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard discusses the bi-polar state of marketing, how complex the role has become, why "who" you are working for is the most important thing in career development, and his belief that it's "the golden age of marketing" e…

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Episode 100: Dylan the Magician 48:03

8M ago48:03

48:03

Dylan is named the Magician yet he doesn't do card tricks, doesn't pull a rabbit from a hat and doesn't cut his assistant in half. Dylan is a social engineer who earned that moniker during an engagement. In this episode, Dylan will explain the job where he was tagged "The Magician." We'll also talk about the planning that went into his engagement a…

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Seth Matlins: Is the CMO Position the Hardest Job in Business? 34:15

8M ago34:15

34:15

A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses his recent "New year, same old Fxxkery about the marketing narrative" post, why it's harder than …

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Paul Worthington: Why Is B2B Marketing So Bad And What To Do About It - Part 2 31:25

8M ago31:25

31:25

A CMO Confidential Interview with Paul Worthington, Founder and President of Invencion and former Head of Strategy at Wolff Olins. Paul discusses the “Weaponization of the Wanamaker Paradox” and how the digital revolution reduced marketing to a “little numbers game” in which the “I just don’t know which 50% of my spending is wasted” resulted in an …

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Episode 99: Ritu Gill on OpSec, Sock Puppets and Lesser Known OSINT Sites 33:15

8M ago33:15

33:15

Ritu Gill is back! A return guest who first appeared on episode 20, Ritu (also known as OSINT Techniques) is back to talk about Operational Security, about how to create and curate sock puppets, how to keep the integrity of an investigation and to tell us about Forensic OSINT, a Chrome extension that can easily help with investigations! This episod…

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