A Consultant Turns Professor Discusses the B-School Curriculum | Lynne Segall |

CMO Confidential

A CMO Confidential Interview with Lynne Segall, Associate Dean at the Goizueta Business School at Emory University, formerly the Director of Talent and Organization Offering Development at Accenture. Lynne discusses the importance of students learning technical and theoretical skills along with the "harder to teach" softer skills like "how to get stuff done," the differences between Millennials and Gen Z, and why core conceptual classes still matter. Key topics include: why experiential learning is so important but so hard to teach; why she pushes students to "fully define the problem" to be solved; and some of the barriers slowing development of new b-school curricula. Tune in to hear why "good showmanship" can't cover up poor thinking.

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CHAPTERS:

0:00 - Intro

0:40 - Lynn Seagull Introduction

1:40 - Are B-Schools Keeping Up with the Market Trends

5:20 - Lynn's Business Classes

11:00 - Showmanship in Business

12:22 - Business Schools: Teaching "C" Skills Over Functions

17:28 - Evaluating Leadership Skills

18:08 - Desired Business School Curriculum by Companies

19:58 - Gaps in Business School Education

21:50 - Scaling Business Education

26:26 - Experiential Learning in Business

31:40 - Practical Advice for Business Students

32:10 - Practical Career Advice

32:35 - Funniest Business Story

35:22 - Sign Off

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Lynne Segall: https://www.linkedin.com/in/professor-lynne-segall/

https://goizueta.emory.edu/

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