"Buying a business is so much faster than building one and so much safer if you buy big enough." Also on YouTube: youtu.be/BuDtoDsC4tA Get the inside scoop on buying and selling Shopify stores from Gregory Elfrink at Empire Flippers. From the highs of a $13 million payday to the lows of emotional burnout, Gregory spills the secrets and dirty truths…

Also on YouTube: https://youtu.be/fIDw3fvPPgI Unpack the intricacies of Shopify's Checkout Extensibility— a feature poised to revolutionize online commerce. Michael Elmgreen, Shopify's Product Director, discusses the rationale behind this upgrade, enhancing security and streamlining customization. Blake Waldron provides a developer's-eye view of th…

Reprise Activewear founder Mary Bemis takes us through her incredible journey from launching a Kickstarter campaign to building a sustainable activewear brand that has caught the attention of Self Magazine and The View. She opens up about the gritty realities of bootstrapping—dealing with shady manufacturers, losing thousands, and balancing a day j…

Get ready for a deep dive into what really makes customers stick around or peace out. Professor Daniel McCarthy unravels the myths around churn rates and why a low number isn't always a high-five moment for businesses. If data drives your decisions, this episode is an indispensable resource for anyone navigating the complexities of subscription bus…

Vicky Pasche, a Shark Tank alum and co-founder of Dapper Boi, reveals how a personal quest for authenticity led to the creation of a groundbreaking apparel line. Dapper Boi's innovative apparel line challenges traditional fashion norms by offering all-gender, size-inclusive clothing. Vicky discusses her journey from personal struggle to entrepreneu…

Unlocking Shopify Flow: Automation Insights with Paul Nuschke & Matti Pihlainen In this bonus episode we dive deep into the world of Shopify Flow with two remarkable guests. Paul Nuschke, the Senior Product Lead at Shopify, and Matti Pihlainen, a successful merchant who implemented Flow at Full Cycle, join us to explore the power of automation in e…

Also on YouTube: https://youtu.be/DcptOEqEACw Join Kurt Elster, host of The Unofficial Shopify Podcast, as he sits down with Lawson Thalmann, CTO of Chalet Nursery, to discuss how they’ve transformed their family business with Shopify POS. Lawson shares insights into their journey from legacy systems to cutting-edge retail technology. Guest Backgro…

Sit down with the insightful Mat De Sousa, a trailblazing Shopify app developer whose creations, Wide Bundle and Wide Review, have generated enviable annual recurring revenues. His story is a testament to the entrepreneurial spirit that flourishes within the Shopify community and serves as inspiration for anyone looking to innovate in this space. L…

Mary Bemis, the founder of Reprise Activewear, shares her experience using Shopify’s Magic Media Editor and its AI features. Guest Background: Mary Bemis founded Reprise Activewear six years ago, starting with a successful Kickstarter campaign. Her brand focuses on sustainability, using plant-based materials to create high-quality activewear. Despi…

Also available on YouTube: https://youtu.be/mi3iKmZBxRE We’ve got all the highlights from the Shopify Editions.dev conference in Toronto. With exclusive insights from Harley Finkelstein, Shopify's president, we unpack the exciting upcoming updates designed to keep the Shopify intuitive admin interface effortless for all merchants, big and small. Sh…

"Faire really helps us connect and buy wholesale merchandise, and it's cheaper than trade shows." Discover how 'FAIRE really helps us connect and buy wholesale merchandise,' as Emily Grey of Flourish Market explains the transformative effects of integrating Faire with Shopify, a B2B platform for retailers to buy products for their shops. Emily offe…

Get the inside scoop on how to revolutionize your affiliate content game. It's not just about what you say, but how you say it. Dive into the strategies that are setting today's affiliate marketers apart from the pack. Forget what you thought you knew about affiliate marketing; it's not just bloggers and review sites anymore. We're talking influenc…

Also available with video on Youtube: https://youtu.be/-qxIqPtAYhE Join us as we explore the journey of Kelly Oriard and Kaylee Christensen, founders of Slumberkins, an emotional wellness brand dedicated to fostering children's self-esteem and mindfulness. Learn how these educators-turned-entrepreneurs brought Bigfoot and Sloth to life and navigate…

Join us with SEO expert Jason Berkowitz as we dissect e-commerce SEO. We're cutting through the noise of AI content and zeroing in on standout strategies. It's all about making your site visible online, illustrated by a case study on an outdoor sports gear brand. We're not just talking SEO basics; we're giving you actionable strategies for Shopify …

"It's just a hell of a lot easier to optimize a business than to start something from scratch." Also available on YouTube: https://youtu.be/tbVh1J1sOEQ​​ Drew Sanocki has a knack for transforming struggling businesses into profitable ventures. In this episode of The Unofficial Shopify Podcast, host Kurt Elster taps into Drew's extensive experience …

Also available on YouTube: https://youtu.be/DFUi5Cq8Yuo We're slicing deep into the world of e-commerce with Isaac Medeiros, the man behind MiniKatana and Kanpai Foods. After using TikTok to sell out of his swords, he's become bearish on the platform and gone all in on YouTube Shorts. Isaac's ingenious marketing on YouTube Shorts has racked up a bi…

Detroit's Mia Ray took her passion for fashion from a blog to a $50M Glam-aholic empire Watch: https://youtu.be/OqGQTRpjuJQ From her roots in Detroit, Mia dishes on turning a passion for fashion into a flourishing lifestyle empire, all while keeping it real and relatable. We dive into the highs and lows of building a brand, the game-changing role o…

Could you turn your geeky hobby into a thriving business? In this week’s episode of The Unofficial Shopify Podcast, we follow Mike Freeman, the mastermind behind Fourth Moon Toys, as he shares his transformative journey from a casual Star Wars collector to the owner of a booming online and retail business. Drawing on his experiences from the early …

We're talking AI chatbots as a top of funnel marketing medium with Recycled Firefighter founder Jake Starr. Jake spills the tea on turning his unique products (recycled firehose American flags!) into a digital sensation earning 20,000 email subscribers monthly, thanks to his new chatty AI sidekick. Dive into the fun and quirky world of Jake's creat…

Did you know over 60% of online experiences start with a search engine? In e-commerce, visibility in these search results is crucial for success. This episode dives into SEO Tools & Tactics for Shopify. Joining us is experienced SEO professional Patrick Rice, who shares the strategies and tools he uses with his Shopify clients. We delve into the pr…

What if the simple act of asking your customers the right questions could transform your e-commerce store? From segmenting audiences to personalizing product recommendations, guest Chanti Zak shows how quizzes can do more than just engage—they can drive sales and deepen connections. Join us as we uncover the hidden power of quizzes in the digital m…

"The financially sound & successful e-commerce businesses are lean as long as they can be. They keep costs down and are just careful." – Matt Putra Unlock the secrets to a more secure financial future with guidance from fractional CFO Matt Putra, whose expertise in cash flow management is a lifeline for e-commerce businesses swimming in unpredictab…

When Mike Yarbrough swapped his software development hat for a craftsman's apron to manage carpal tunnel syndrome, he didn't just mend his physical ailments—he forged a new path as an entrepreneur. Rustic & Main sprouted from his love for woodworking, evolving from a garage project into a bustling hub where historic materials are transformed into r…

"We were the luckiest people in the world to be able to do this stuff." Full Video Interview on YouTube: https://youtu.be/fEUf9MTXk4c This week, I'm joined by Preston Rutherford, co-founder of the Chubbies Shorts empire that's been redefining men's fashion with a splash of retro and an avalanche of fun since 2011. Preston, a Stanford grad with a kn…

In this episode, we're heading to the vibrant and bustling eCommerceFuel Live 2024 in New Orleans. Join me, Kurt Elster, for raw, unscripted conversations with some of the biggest names in eCommerce. Get ready to hear from Brett Curry of OMGcommerce, Elaine Eason at QuietLight, Eulalie Cook from Tadpull, Jimmy Kim of Sendlane, and the incredibly ta…