How many times have you seen a commercial, billboard, unique piece of packaging, or a surprising brand name and wondered something like: “How did they come up with that?” “How did that get approved?” “Who had the idea to do that?” Join Camden Bernatz and a rotating list of guest hosts from EKR as we pull back the curtain on real-world marketing moves to be entertained and inspired by the stories, people and processes behind the work. Powered by EKR — a strategy-first agency To learn more abo ...
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Based in Provo, UT, Relic+EKR is made up of two advertising brands who have combined services and resources to offer full-service advertising to its clients. Here at Relic+EKR, we help organizations and tourism destinations get the right message to the right people at the right time. In this podcast, we delve behind-the-scenes into the lives of Relic+EKR’s employees, our ultimate goal being the answer to one simple question: what makes them tick? Whether you're a current or prospective clien ...
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Some cryptography & security people talk about security, cryptography, and whatever else is happening.
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Telegram with Matthew Green
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We finally have an excuse to tear down Telegram! Their CEO got arrested by the French, apparently not because the cryptography in Telegram is bad, but special guest Matt Green joined us to talk about how the cryptography is bad anyway, and you probably shouldn't use Telegram as a secure messenger of any kind! Transcript: https://securitycryptograph…
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The NFL season is right around the corner, which also means that fantasy football leagues are starting up again too. Since 2019, Butler, Shine, Stern and Partners (BSSP) has created different iterations of its “Only in Fantasy” campaign for ESPN’s Fantasy Football platform. Jake Bayham and Sinan Dagli, the Head of Strategy and Executive Creative Di…
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Corey Ostler, EKR’s Art Director, joins Camden on today’s episode of Brands & Campaigns to discuss A&W’s campaign that offered free root beer to centenarians for life and reflect on the insights Jonathon Spalding from Cornett shared in the previous episode. They touch on all aspects of this campaign’s creative process, such as the role of creative …
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Known for its root beer, A&W Restaurants is one of the oldest fast-food franchises in the United States and celebrated its 105th anniversary this year. To go along with this milestone, they’re offering free root beer floats for life for people at least 100 years old. Jonathon Spalding, a Creative Director at Cornett, and his team created hilarious …
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Are you going to be in Vegas during BlackHat / DEF CON? We're hosting a mixer, sponsored by Observa! We have limited capacity, so please only register if you can actually come. Location details are in the confirmation email. Tickets will be released in batches, so if you get waitlisted, there's a good chance you still get in. Looking forward to see…
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Adam Castar, a Podcast Producer for EKR and one of the producers of Brands and Campaigns, joins Camden on today’s episode to discuss KFC Canada’s campaign for the Edmonton Oilers. Adam and Camden talk about the campaign as a whole and speculate on what the finale of this campaign could have been if the Oilers had won The Stanley Cup. Adam and Camde…
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17: How Superstitions, Timeliness and the Stanley Cup Led to a Successful Campaign for KFC Canada
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During this year’s Stanley Cup Playoffs, Edmonton Oilers captain and superstar Connor McDavid superstitiously wore the same pregame suit for multiple games in a row. Jesse Wilks and Gerardo Agbuya, creative directors at Courage Inc., saw an opportunity and pitched an idea for one of their clients, KFC Canada, to become superstitious too by running …
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On today’s episode, Shelby Traveller, an intern on EKR’s creative team, joins Camden to discuss Tinder’s “It Starts With a Swipe” campaign in depth. They talk about where the campaign succeeded in leaning into Tinder’s existing perception while also appealing to a more diverse audience with their copywriting and art direction. Later in the podcast,…
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Zero Day Markets with Mark Dowd
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We have Mark Dowd on, founder of Aziumuth Security and one of the authors of The Art of Software Security Assessment, to talk about the market for zero day vulnerabilities, and how mitigations affect monetizing offensive security work. Transcript: https://securitycryptographywhatever.com/2024/06/24/mdowd/ Links: https://www.azimuthsecurity.com/ htt…
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To many people, Tinder has gained a reputation as the app for hookups and shallow connections. In their recent campaign, they aimed to embrace ALL of the potential connections that “Start With a Swipe”. Kevin Mulroy, partner and executive creative director at Mischief USA, joins Camden to share how they used that perception to steer the conversatio…
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Peyton Argyle is a Project Manager on the Relic side of the agency who loves organizing, food, and event planning. She joins Adam on today’s episode of The People of Relic+EKR to talk about her childhood, the culture shock of moving to the United States from Scotland at a young age and where she found her love of organization and project management…
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iykyk Transcript: https://securitycryptographywhatever.com/2024/05/25/ekr/ Links: - https://hovav.net/ucsd/dist/draft-shacham-tls-fasttrack-00.txt - https://crypto.stanford.edu/~dabo/pubs/papers/fasttrack.pdf - https://datatracker.ietf.org/doc/html/rfc8446 - SoK: SCT Auditing in Certificate Transparency: https://arxiv.org/pdf/2203.01661 - A hard lo…
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STIR/SHAKEN with Paul Grubbs and Josh Brown
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Josh Brown and Paul Grubbs join us to describe how those damned spam calls work, and how STIR/SHAKEN is supposed to try to stop them, but have other privacy and security implications as well. Transcript: https://securitycryptographywhatever.com/2024/04/30/stir-shaken/ Links: - https://iacr.org/submit/files/slides/2024/rwc/rwc2024/98/slides.pdf - ht…
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Tony Bowe, a creative intern at EKR, joins Camden on today’s episode of Brands and Campaigns to talk about KitKat’s “Have AI Break” advertisement. Tony talks about what he enjoyed about the ad and the importance of not trying to force creative ideas for campaigns. Camden also uses Courage’s relationship with KitKat to illustrate how strong agency-b…
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Inspired by a Google Deepmind study claiming AI performs better when you ask it to take a breather, Matt Miller and Tommy Yong of Courage Advertising pitched a campaign to KitKat combining this fact and their famous “have a break/gimme a break” slogan. Matt and Tommy join Camden on today’s episode to discuss how they discovered this AI insight and …
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(NSFW) Three AI-generated guests rank cryptography things into a tier list. Play along at home and make your own tier list: https://tiermaker.com/create/cryptography-15683166 This episode is definitely not safe for work and definitely a parody. Do not base your decision in the 2024 election off of this podcast episode. No campaigns have endorsed th…
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Camden Bernatz and Madeline Trenkle (Art Director) reflect on the story behind Starburst's "Berries and Cream" and the importance of genuine humor in ads, and how shock value can sometimes be enough, depending on what you are advertising. Learn more about EKR here.توسط EKR
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Kristina Ainge, the PR/Content Director on the Relic side of the business, joins Adam on today’s episode of The People of Relic+EKR. Kristina discusses her upbringing, where she was eager to grow up and started working as soon as she could, holding a leadership position at a young age. She also touches on her educational path after high school, her…
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Starburst’s Berries and Cream commercial, also known as “Bus Station”, featuring a catchy song and dance, went viral and is memorable to this day. Winslow Dennis, a senior producer involved in the creation of this spot, joins Camden on today’s episode of Brands and Campaigns to give a behind-the-scenes look at the making of the ad. Winslow gives so…
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Apple iMessage is getting a big upgrade! Not only are they rolling out ratcheting, but they’re going post-quantum, AND they’re doing post-quantum ratcheting! Douglas Stebila joined us to talk about his security analysis of the new PQ3 protocol update and not indulge our wild Apple speculations: Transcript: https://securitycryptographywhatever.com/2…
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Adam Stoker, the CEO of EKR, returns to the show to discuss what can be learned about AI and risk-taking in destination marketing from Visit Myrtle Beach's "Mitarry Best". Adam comments on how the relationship between agency and brand determines the level of success something creative like this can achieve. Learn more about EKR here.…
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Hailing from Cache Valley, Utah, Mamie Tonnies is a podcast producer at Relic+EKR. She sits down with Adam to talk about her hardships growing up and how they’ve shaped her into the person she is today. Mamie also tells an interesting story about how she got into broadcasting and audio production and how she found her way to Relic+EKR.…
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In this special bonus episode of Brands & Campaigns, Camden dives into some of the ads featured in the 2024 Super Bowl. Listen to hear why the Doordash ad could have been better and how Kia captured the hearts of viewers with its simple yet effective family-focused ad.توسط EKR
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Today’s episode of Brands and Campaigns is all about an AI-inspired, outside-the-box Reddit push from “Mitarry Best," better known as Visit Myrtle Beach. Stuart Butler, the CMO of Visit Myrtle Beach, sits down with Camden to share his thought process behind this campaign and how this different type of advertising was able to succeed on a social med…
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We welcome Franziskus and Karthik from Cryspen to discuss their new high-assurance implementation of ML-KEM (the final form of Kyber), discussing how formal methods can both help provide correctness guarantees, security assurances, and performance wins for your crypto code! Transcript: https://securitycryptographywhatever.com/2024/01/29/high-assura…
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Camden sits down with Jacqueline Crane, team director at EKR, to talk about the viral Oreo tweet during Super Bowl XLVII and why real-time marketing helped them grab a piece of the spotlight. They discuss some of the insights provided by Mike Nuzzo in a previous episode and why a campaign like this may or may not do well in today’s social media lan…
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During Super Bowl XLVII in New Orleans, there was a partial blackout in the stadium early in the second half of the game. As everyone was scrambling, Oreo tweeted a very timely reminder that “You Can Still Dunk in the Dark”, which blew up social media. Mike Nuzzo, the creative director overseeing Oreo’s brand at the time, joins Camden on today’s ep…
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Facebook Messenger has finally been end-to-end encrypted, a couple of years after Mark Zuckerberg announced it! Plus Instagram DMs are trialing ephemeral E2EE DMs too! We invited on Jon Millican and Timothy Buck from Meta to discuss this major cross-platform endeavor, and how David Bowie fits into their personal Labyrinth. Transcript: https://secur…
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Camden sits down with Brandon Osmond, another creative director at EKR, to discuss the insights from our Blockbuster "We Still Have DVDs" episode with AO Baker. For example: What is the branding power of nostalgia? Tune in! Listen to our episode with AO Baker! Learn more about EKR here.توسط EKR
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Contrary to popular belief, Blockbuster is still hanging on as a company, with one remaining location in Bend, OR. Once Netflix decided to remove mail-order DVDs from their service, Blockbuster responded in jest, reminding the world that they “still have DVDs." A.O. Baker, a copywriter at Atlantic New York, the marketing agency that worked with Blo…
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On today’s episode of Brands and Campaigns, Camden sits down with Corey Ostler from EKR’s creative team to discuss the “Baseball is Something Else” campaign from MLB. Tune in for some great insight into the importance of creative direction and vision when creating a campaign. They also highlight the role of creatives working in concert with clients…
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In this episode of Brands & Campaigns, Host Camden Bernatz interviews Creative Director Josh Bogdan about the "Baseball is Something Else" campaign for Major League Baseball. They discuss the campaign's origins, the strategic exploration undertaken to capture the essence of baseball, and the influential role of advertising industry figures Hal Curt…
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Returning champion Martin Albrecht joins us to help explain how we measure the security of lattice-based cryptosystems like Kyber and Dilithium against attackers. QRAM, BKZ, LLL, oh my! Transcript: https://securitycryptographywhatever.com/2023/11/13/lattice-attacks/ Links: - https://pq-crystals.org/kyber/index.shtml - https://pq-crystals.org/dilith…
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Signal's Post-Quantum PQXDH, Same-Origin Policy, E2EE in the Browser Revisted
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We're back! Signal rolled out a protocol change to be post-quantum resilient! Someone was caught intercepting Jabber TLS via certificate transparency! Was the same-origin policy in web browers just a dirty hack all along? Plus secure message format formalisms, and even more beating of the dead horse that is E2EE in the browser. Transcript: https://…
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Camden Bernatz, our host and EKR team member, talks to EKR CEO Adam Stoker to introduce this new and exciting podcast. Join in at the beginning to learn and explore the stories and people behind clever marketing strategies and what you can expect moving forward on "Brands & Campaigns. To learn more about EKR, please visit https://ekragency.com/. If…
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We explore how the NIST curve parameter seeds were generated, as best we can, with returning champion Steve Weis! “At the point where we find an intelligible English string that generates the NIST P-curve seeds, nobody serious is going to take the seed provenance concerns seriously anymore.” Transcript: https://securitycryptographywhatever.com/2023…
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We're back from our summer vacation! We're covering a bunch of stuff we saw and did: Transcript: https://securitycryptographywhatever.com/2023/09/13/cruel-summer/ Links: - Zenbleed: https://lock.cmpxchg8b.com/zenbleed.html - Downfall: https://downfall.page - Post-quantum Yubikeys: https://security.googleblog.com/2023/08/toward-quantum-resilient-sec…
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Sadie Gilman, an account coordinator on the Relic side of the business, joins Adam for today's episode of The People of Relic+EKR. Tune in to hear about how her organizational skills allowed her to accidentally finish college early and her journey from intern to account coordinator at Relic. Sadie also touches on her experiences as an adopted child…
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What does P vs NP have to do with cryptography? Why do people love and laugh about the random oracle model? What's an oracle? What do you mean factoring and discrete log don't have proofs of hardness? How does any of this cryptography stuff work, anyway? We trapped Steve Weis into answering our many questions. Transcript: https://securitycryptograp…
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In this episode of People of Relic+EKR, we take a light-hearted look at some of the things that can get under our skin. Multiple employees answer the question, "What are some of your pet peeves?" and the answers are as varied as they are amusing. From grammar mistakes to scrolling on your phone, we get a sense of the personalities and quirks of the…
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Pratt Redd, based out of Blanding, UT, has worked at many companies in the tourism industry and has had a connection with Relic+EKR even before he started working here. Listen in as Pratt talks about how his early life shaped his career as an account manager, his vow to never move to Blanding (where he currently lives) and some of his favorite proj…
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Join us on this episode of People of Relic+EKR as we put our employees in the hot seat and ask them one question: if you could take a week off from your normal life to learn something new, what would it be? From Spanish to sewing, homesteading to French, our team shares their aspirations for personal growth and development.…
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Today we explore the sources of joy that can brighten up our lives. Employees share their personal experiences of what brings them happiness, including the company of loved ones, pets, and the beauty of nature. From heartwarming tales of laughter and connection to the simple pleasures of spending time with family and friends, like Maggie Curtis who…
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Are Twitter’s new encrypted DMs unreadable even if you put a gun to Elon’s head? We invited Matthew Garrett on to do a deep decompiled dive into what kind of cryptography actually shipped. Transcript: https://securitycryptographywhatever.com/2023/05/29/elons-encrypted-dms-with-matthew-garrett/ Links: https://mjg59.dreamwidth.org/66791.html https://…
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Hailing from St. George, UT, for over 20 years, John Thomas joined EKR as an account manager after Brian Tenney’s retirement. Listen in as he chats with Adam, reflecting on his upbringing, the adoption of his daughters and his connection to Brian and the resulting path to EKR.توسط People of Relic + EKR
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Today we ask multiple employees the same question: what are three items on your bucket list? Tune in as Nate Jensen shares his desire to jet-set back to Brazil, tour Europe, and brush up on his French. Katelyn Boulton dreams of gallivanting around Ireland, building a sweet home, and tackling the wild world of motherhood. Meanwhile, Ryan Jones has a…
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WhatsApp has announced they’re rolling out key transparency! Doing this at WhatsApp-scale (aka billions and biiillions of keys) is a significant task, so we talked to Jasleen Malvai and Kevin Lewi about how it works. Transcript: https://securitycryptographywhatever.com/2023/05/06/whatsapp-key-transparency Links: https://engineering.fb.com/2023/04/1…
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In this episode of the People of Relic+EKR podcast, our team members share their favorite movies, from critically acclaimed dramas to holiday comedies that will make you laugh out loud. They discuss the personal connections they have with these films and offer up hot takes on what makes them special. Katelyn can't get enough of Mark Wahlberg in Dad…
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Get ready to hear from the one and only Camden Bernatz, creative director and brand strategist extraordinaire at Relic+EKR. In this episode, we dive deep into Camden's life story, from his childhood to his love for sports to his fascination with psychology. Camden spills the beans on his secret sauce for creativity and strategy, and how he's always…
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Messaging Layer Security (MLS) 1.0 is (basically) here! We invited Raphael Robert, coauthor of the MLS specification to explain it to us and answer our annoying questions (read: why does this exist?) Transcript: https://securitycryptographywhatever.com/2023/04/22/mls/ Links: - https://messaginglayersecurity.rocks/ - https://messaginglayersecurity.r…
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