بهترین پادکست های Bloomreach (2024)

1
Marketing on Roblox: The Next Big Thing or Just Hype? 23:42

2d ago23:42

23:42

Virtual concerts on Roblox gained massive popularity during the pandemic, but did you know brands are now using the game to leverage immersive marketing tactics to connect with Gen Z and Gen Alpha? In this episode, Roxy and Elena explore the growing appeal of Roblox as a marketing channel, where major brands like Nike, Hilton, and Paramount are cra…

1
Private Labels: A Glimpse Into Walmart’s Playbook 19:50

2M ago19:50

19:50

With grocery prices on the rise, are private-label products the answer for cost-conscious consumers? Today, we’ll explore how big-name retailers are shaping the future of affordable shopping through proprietary brands.In this episode of Commerce Experience, Roxy and Elena dish their thoughts about Walmart's latest private label launch, Bettergoods,…

1
An Executive-Level Breakdown of AI’s Impact on Search 43:31

2M ago43:31

43:31

In order to unlock AI’s highest potential in shopping experiences, we need to understand how AI understands us: our language, our buying patterns, and our search preferences. Joining co-hosts Elena and Roxy on this week’s episode is Xun Wang, CTO at Bloomreach, who gives the 411 on how AI and large language models (LLMs) are revolutionizing the way…

1
EP 032 - Building Procurement at Tech Companies with Michiel de Bruijn, Procurement Lead at Bloomreach 1:21:40

3M ago1:21:40

1:21:40

In this episode, Michiel de Bruijn, a procurement lead at Bloomreach, shares his journey in the field of procurement and discusses the challenges and strategies involved in software procurement. He highlights the importance of understanding the specific needs of the business and aligning procurement objectives with overall business goals. Michiel a…

1
The Future of Shopping Is..."Phygital"?! 25:59

3M ago25:59

25:59

The combination of AI and personalization is shifting customer expectations for shopping experiences at an astonishing pace. In today’s episode, we’ll get a first-hand look at the real-world application of AI to create personalized customer experiences at scale, with the Head of Digital and Ecommerce at Miele, Sergei Moiseev-Liberman. As a high-end…

1
What the Retail AI Council Wants You to Know about AI 22:25

3M ago22:25

22:25

Too many conversations about AI in commerce fail to account for the legitimate questions and concerns of retailers that are being asked to take a huge leap of faith into a new world. Without clear guidance from trusted sources, the gap between technological advancements promoted by AI providers and the readiness of retailers to adopt these technolo…

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EP 031 - How to Run a Fortune 500 Company with Srini Phatak, Deputy CFO of Unilever 1:30:58

3M ago1:30:58

1:30:58

In this conversation, Srini Phatak, the Deputy CFO and Controller at Unilever, shares his journey and insights as a finance professional. He discusses the importance of experiencing different parts of the world and embracing middle-class values. Srini also highlights the compelling combination of hunger, humility, and the art of the possible that d…

1
The Secrets Behind ILIA Beauty’s 55K-Waitlist Product 26:41

4M ago26:41

26:41

Crafting a buzzworthy launch is truly an art form, especially in a crowded market — like beauty — where it can be tough to stand out. Today, we’re joined by Cherene Aubert, VP of Digital & Commerce at ILIA Beauty, who has a proven track record of disrupting industries with her innovative ideas around product launches. She and Elena delve into the r…

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SoF CLIPS | Importance of Decisions in Business with Srini Phatak, Deputy CFO of Unilever 1:18

4M ago1:18

1:18

The Importance of Decisions in Business In the fast-paced world of business, decision-making is a critical skill that can significantly impact an organization's success. However, contrary to common belief, effective decision-making isn't about making numerous choices daily but rather focusing on making fewer, yet more impactful decisions. Let's exp…

1
SoF CLIPS | Is AI gonna take our jobs? Find out here with JMI, Senior Partner at BCG 2:32

4M ago2:32

2:32

In a recent podcast episode, Rohit Agarwal and Jean-Manuel Izaret (JMI) dived into a pressing question on many minds today: "Is AI going to take our jobs?" Their conversation illuminated an often-overlooked aspect of AI's impact on employment – pricing models. The Current AI Landscape AI technologies have undeniably transformed various sectors, per…

1
SoF CLIPS | Risk Management is Misunderstood by Srini Phatak, Deputy CFO of Unilever 1:24

4M ago1:24

1:24

Rethinking Risk Management: A Strategic Approach Risk management is often misunderstood as a restrictive and defensive practice. Many view it as a hindrance, focusing on the negatives and potential failures. However, this perspective misses the broader, more strategic role that risk management plays in driving success. Let's explore a more integrat…

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EP 030 - Unpacking Trust, Fairness and Value in Pricing with JMI, Senior Partner at BCG 1:53:26

4M ago1:53:26

1:53:26

In this episode, Rohit Agarwal interviews Jean-Manuel Izaret (JMI), a managing director and senior partner at Boston Consulting Group (BCG), about the strategic importance of pricing in business. JMI shares his background in engineering and how he transitioned to consulting. They discuss the challenges of pricing, the role of pricing in business mo…

1
SoF CLIPS | Why Indian Executives are so Successful Globally? with Srini Phatak, Deputy CFO of Unilever 1:23

4M ago1:23

1:23

Why Indian Executives are So Successful Globally? The global success of Indian executives is a phenomenon that has garnered significant attention in recent years. As India emerges as a major player on the world stage, its executives are increasingly occupying top positions in leading global corporations. But what drives this success? Let's delve in…

1
Building Trust and Success in B2B E-Commerce with Jason Greenwood of Greenwood Consulting 1:16:53

4M ago1:16:53

1:16:53

What happens when B2B buyers start their supplier searches on Amazon and Google? Join us as eCommerce expert Jason Greenwood uncovers the critical importance of digital presence for B2B suppliers and shares strategies to quickly build trust and overcome technological barriers. With Codup CEO Asim Bawany providing technical expertise, we lay out a r…

1
SoF CLIPS | Masterclass on Strategy with Alex Small, Strategy at Stripe 32:12

4M ago32:12

32:12

What is Strategy? - A Deep Dive into Its Real Essence and Execution In an era where the term "strategy" is ubiquitously tossed around in corporate corridors, its true essence often remains shrouded in ambiguity. Alex, a seasoned strategist, sheds light on the multifaceted nature of strategy, debunking the myth that it’s all about lofty titles witho…

1
How This Major Jeweler Thinks You Can Use Data for AI Success 27:08

4M ago27:08

27:08

How are AI and data science transforming data teams’ workflows, business strategy, and the overall customer experience? Prakash Hariharabalan, Senior Director of Marketing Analytics at Signet Jewelers — an overarching umbrella company that houses Jareds, Zales, Kay Jewelers, and more — stops by the show to break down the secrets of truly leveraging…

1
SoF CLIPS | Better Business Model - SaaS vs Payments? with Alex Small, Strategy at Stripe 8:00

4M ago8:00

8:00

In the rapidly evolving landscape of modern business models, companies like Stripe and traditional Software as a Service (SaaS) platforms present a fascinating study in contrasts and comparisons. Having had the opportunity to delve into the inner workings of Stripe, a leading fintech company, it's clear that both fintech and SaaS models offer uniqu…

1
SoF CLIPS | Key SaaS Metrics - A Practitioners Perspective with Alex Small, Strategy at Stripe 7:38

4M ago7:38

7:38

In the dynamic world of Software as a Service (SaaS), understanding and leveraging the right metrics can be the difference between merely surviving and truly thriving. A particular set of metrics, deeply ingrained in the success stories of all storied SaaS companies, can serve as a beacon for businesses aiming to achieve sustainable growth. Among t…

1
SoF CLIPS | Is 30% SaaS Margins a Mirage? with Alex Small, Head of Strategy & Ops, Central at Stripe 8:22

4M ago8:22

8:22

In the dynamic realm of Software as a Service (SaaS), the pursuit of high EBITDA margins often sparks extensive debate among industry professionals. The question at the heart of this discourse is whether the widely coveted 30% EBITDA margin is a tangible goal or merely an elusive mirage. This discussion unfolds against a backdrop where SaaS markets…

1
SoF CLIPS | What is Success and How to Achieve it with Srini Phatak, Deputy CFO of Unilever 7:49

4M ago7:49

7:49

In this insightful podcast clip, Srini Phatak, Deputy CFO and Controller of Unilever, shares his personal definition of success and offers practical advice on how to achieve it. Srini emphasizes that success is not solely defined by titles or salaries but by the impact you create in your business and with the people around you. He discusses the imp…

1
SoF CLIPS | How to Succeed in Finance? Secrets Revealed by Srini Phatak, Deputy CFO of Unilever 2:46

4M ago2:46

2:46

In this insightful podcast clip, Srini Phatak, Deputy CFO and Controller of Unilever, shares his expert advice on how to succeed in the world of finance. Discover the four key roles every finance professional must master: Strategist, Catalyst, Operator, and Steward. Learn why adaptability, strategic thinking, and strong leadership are essential for…

1
Loyalty Programs That Actually Work 23:44

5M ago23:44

23:44

Discover how loyalty programs can transform customer relationships. From Sephora to Kohl's and Elf, brands are evolving to incentivize and gamify the customer journey, creating extraordinary experiences that go beyond “just perks.” In this episode, Elena and Roxy delve into the distinctions between loyalty and rewards programs and explore how to ta…

1
EP 029 - Demystifying Artificial Intelligence - AI 101 with Harsh Joshi, Founder & CEO at DAO Studio 1:25:22

5M ago1:25:22

1:25:22

In this episode, Harsh Joshi, founder and CEO of DAO Studio, discusses artificial intelligence (AI) and its applications. He shares his background in the AI space and the projects he has worked on. Harsh explains that AI is the process of making a system learn certain behaviors and respond accordingly. He discusses the integration of hardware and s…

1
EP 028 - How to Build a Profitable Business with Rocky Lalvani, Advisor and Profit First Consultant 59:41

5M ago59:41

59:41

Rocky Lalvani, an advisor to small and medium-sized businesses, shares his insights on the Profit First method and how it can be applied to businesses of all sizes. He emphasizes the importance of focusing on profitability and making profit a driver rather than an afterthought. Lalvani explains that Profit First involves allocating money for specif…

1
EP 027 - Pricing Done Right with Tim Smith, Author & Pricing Expert at Wiglaf Pricing 1:18:37

5M ago1:18:37

1:18:37

In this engaging conversation, Tim Smith, a renowned expert in pricing, delves into the critical role of pricing as a strategic imperative for companies. He shares his personal journey into the field, highlighting key milestones that have shaped his distinguished career. Tim addresses common pitfalls that companies encounter in their pricing strate…

1
How GenAI Changed Commerce Forever 35:30

5M ago35:30

35:30

Generative AI (GenAI) is rapidly transforming the e-commerce industry, urging forward-thinking businesses to dream bigger than ever before. Among the burgeoning areas of innovation is conversational commerce, which is increasingly becoming a dedicated budget item for marketers and merchandisers. For deeper insights into this evolving field, Elena g…

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EP 026 - Mastering the Science of Pricing with Per "The Price Whisperer" Sjöfors, Pricing Expert 1:09:57

5M ago1:09:57

1:09:57

Summary In this episode, we are joined by Per Sjöfors, also known as "The Price Whisperer," who discusses the pivotal role that pricing plays in business profitability. Per explains that pricing has the highest leverage on profitability, exemplified by his "1% challenge," which shows that a mere 1% increase in price can lead to an 11.3% increase in…

1
Is the Golden Era of Luxury Ecommerce Ending? 14:40

5M ago14:40

14:40

A large market shift is happening in luxury ecommerce. Millennials and Zoomers alike are prioritizing value over brands, and with dupe culture being extremely popular amongst the younger demographic, luxury ecommerce needs help to stay relevant. Even big media outlets, like The New York Times, are noticing the change in its recent article, “Has the…

1
EP 025 - Building a Global Procurement Function with Murali S, ex-Head of Procurement at Wipro 1:31:22

6M ago1:31:22

1:31:22

Murali Sundararajan, a seasoned procurement leader, shares his extensive experience and insights in the field of procurement. Initially transitioning from an engineering background, Murali faced challenges that emphasized the importance of technical knowledge and strategic thinking in procurement. He highlights the transformation of procurement ove…

1
Powering B2B eCommerce Success and Overcoming Challenges with Mark Brohan, President at Digital Commerce 360 54:46

6M ago54:46

54:46

In this episode, we talked into the intricate world of B2B eCommerce with Asim Bawany and Mark Brohan, uncovering a spectrum of insights and strategies essential for navigating this rapidly evolving world. From the fundamental shift in consumer grading within B2B e-commerce to the nuanced intricacies of marketing and trade shows across the US and U…

1
Learn To Build Ecommerce Merchandising Strategies Like a Pro 29:03

6M ago29:03

29:03

With the increasingly crowded ecommerce landscape of 2024 and beyond, carving out your brand's unique online merchandising strategy is paramount. But how do you get started? In today's episode, Elena is joined by Salee Suwansawad, the trailblazing Digital Site Merchandising Leader at VF Corporation, which is home to brands like Vans, Timberland, No…

1
EP 024 - The Evolution of Media in India with Sanjay Jain, ex-CFO at Viacom18 JV and TV Today Network 1:08:08

6M ago1:08:08

1:08:08

Sanjay Jain, a CFO with over 20 years of experience in the media industry, shares his career journey and insights. Starting in finance after completing his CA, Sanjay worked across various sectors before focusing on media. Sanjay discusses the evolution of the media industry, from traditional cable and satellite TV to the rise of OTT platforms. He …

1
OLLY on ECommerce’s Future: Simplicity Over Complexity 37:38

6M ago37:38

37:38

Ecommerce continues to evolve at a pace that is hard to fathom — let alone keep up with. In this episode of the Commerce Experience, which was recorded live at Shoptalk Spring in Las, Vegas, Elena sits down with Jennifer Peters, Senior Manager of ECommerce at OLLY PBC, and Phillip Jackson, Co-Founder of Future Commerce, to look at how e-commerce is…

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EP 023 - Data, Insights, Funding Winter, Compensation & Marketing with Peter Walker, Head of Insights at Carta 1:00:24

7M ago1:00:24

1:00:24

In this episode, Peter Walker, Head of Insights at Carta, discusses his journey in the startup world and the role of data in his career. He shares insights on the challenges and trends in implementing analytics at scale. He also provides an overview of the funding landscape and the impact of the pandemic on fundraising. The conversation explores th…

1
What’s All the Hype With Experiential Retail? 31:04

7M ago31:04

31:04

In 2023, there was a spike in experience, or experiential, retail. But what is experience retail? It’s a strategy that focuses on creating unique, immersive, and memorable experiences for customers — both online and in store. For example, the widespread excitement around pop culture-related events, like the Barbie movie or the Taylor Swift Eras tou…

1
EP 022 - What is Procurement with Reba Cox, Global Head of Procurement at MongoDB 1:29:13

7M ago1:29:13

1:29:13

In this conversation, Reba Cox delves into her extensive journey in the procurement field, transitioning from trading base metals to procuring them, and ultimately stepping into tech procurement. She begins by highlighting the fundamental skills and mindset essential for success in procurement, such as the importance of demand planning, establishin…

1
Do More with Less: Crush Goals with a Small Team 21:01

7M ago21:01

21:01

In the current economic environment, the directive to "do more with less" has become an inescapable reality for marketers. Tasked with driving ambitious results on a shoestring budget and a lean team, the challenge is not merely to keep pace but to stand out and thrive. Into this challenging scenario, Natalie Marcotullio, Head of Growth and Operati…

1
Using Hershey's Approach to Unlock Digital Commerce Success 22:30

8M ago22:30

22:30

Marketing teams run a million miles a minute, but one central focus fuels those that win — impenetrable teamwork and a customer-centric approach that focuses on curating the shopping experiences that make sense to them. This unwavering dedication to understanding and meeting the ever-changing needs of their customers sets the stage for groundbreaki…

1
EP 021 - Masterclass on Strategy with Alex Small, Head of Strategy & Operations, Central at Stripe 1:51:02

8M ago1:51:02

1:51:02

In this conversation, Alex Small shares his background and journey in the finance and tech industry. He discusses his professional role from being a systems administrator to Head of Strategy and the importance of systems thinking in finance. Alex also talks about his experience at Zendesk and ClickUp, highlighting their positioning in the market. H…

1
Retail Reimagined: Selling “Experiences” in the AI Era 33:28

8M ago33:28

33:28

How well do you know your customers? Yes, yes, you “know them.” You know their purchasing habits, their demographics, and the various styles trending. But how deep down the rabbit hole are you going as a retailer in trying to truly understand and connect with them on a personal level? In today’s episode of Commerce Experience, Jillian Borde, Market…

1
Agile Strategies in B2B eCommerce with Lori McDonald, CEO of Brilliance Business Solutions 44:10

8M ago44:10

44:10

In this episode of our B2B e-commerce series, we're featuring Lori McDonald, a visionary who bridges the awe-inspiring realm of digital commerce. Lori's journey from the control rooms of NASA's Space Shuttle Program to the forefront of B2B e-commerce innovation exemplifies a remarkable blend of adaptability, curiosity, and expertise. With a foundat…

1
EP 020 - The ZestMoney Story with Priya Sharma, Co-founder, ex-COO & CFO at ZestMoney 1:50:03

8M ago1:50:03

1:50:03

Priya shares her journey from being an engineer to becoming a founder and the challenges she faced along the way. She discusses the importance of partnerships and the role of risk-based pricing in the lending industry. Priya also talks about the evolution of ZestMoney's product and strategy, and how they stayed focused amidst various opportunities.…

1
Community and Commerce: Customer Engagement’s Two-Way Street 34:24

9M ago34:24

34:24

Elena links up with Desiree Natali, the innovative Director of Social Media at The Honey Pot Company, for a chat about community marketing, grassroots efforts, experimentation and testing, and much more. In marketing, one fundamental lesson remains true: embracing change and being open to trying new things is key. In this episode of the Commerce Ex…

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EP 019 - The Nation-builder CFO with Arvind Agarwal, CFO at PayU India 1:43:47

9M ago1:43:47

1:43:47

Arvind Agarwal, CFO of PayU, shares his career journey and insights into the finance industry. He discusses the importance of having a vision and strategy, as well as the role of profitability in new-age businesses. Arvind also emphasizes the need for respect, recognition, and reward in team building and leadership. He highlights the impact of tech…

1
EP 018 - The Infra SaaS CFO with Rakib Azad, CFO at Alkira 1:21:56

9M ago1:21:56

1:21:56

Rakib Azad shares his career journey from studying medicine to becoming a CFO in the tech industry. He discusses his transition from medical studies to finance and how he discovered his passion for numbers and business. Rakib also talks about his experiences at MongoDB, Chain Analysis, and Alkira, highlighting the similarities and differences in th…

1
Upskilling in AI: Insider Tips From Bloomreach Ambassadors 28:30

9M ago28:30

28:30

AI is the new hire you’ve always dreamed of. But the onboarding process is going to take some time. For the time being, your team’s knowledge and skillset will be the secret sauce to reaping the benefits of the AI technology that’s evolving in front of our eyes by the minute. Joining Elena on the Commerce Experience to talk about using AI in e-comm…

1
EP 017 - CFO Hiring + Comp Demystified with Dan Himple, Senior Finance Recruiter at HAYS 1:42:54

9M ago1:42:54

1:42:54

In this episode, Daniel Himple, a finance recruiter, shares insights into the recruitment process for CFOs and finance leaders in the startup world. He discusses the qualities of a great recruiter and the differences between working in UK and New York. Daniel also explains the backgrounds of modern CFOs and what they look for in companies. He provi…

1
EP 016 - The CannaTech CFO with David Yan, CFO at Treez 1:26:43

10M ago1:26:43

1:26:43

In this conversation, David Yan, CFO of Trees, shares his journey from KPMG to the corporate finance side and eventually to the cannabis industry. He discusses his experience at various companies and the challenges and opportunities he encountered along the way. David also provides insights into the state regulations in the cannabis industry and th…

1
EP 015 - The Paranoid CFO with Alex Urmersbach, CFO at Kiavi 1:06:49

11M ago1:06:49

1:06:49

In this episode, Alex Urmersbach, a four-time CFO, shares his journey in the finance world and provides insights into the role of a CFO. He discusses his international experience and the transition to becoming a CFO, as well as the lessons he learned from the dot-com bubble and the 2008 financial crisis. Alex also shares his experience managing rem…

1
The Secrets to Becoming a Limitless Leader 39:56

11M ago39:56

39:56

What are the traits of a limitless leader, and how would you transform in 2024 if you tapped into this wisdom? Today, Elena is joined by Dr. Mary Hemphill, a leadership expert and development coach, author, and highly regarded communicator. She holds a PhD in Leadership Studies and has impacted nearly 50,000 leaders around the world with her transf…

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