Private Labels: A Glimpse Into Walmart’s Playbook

Commerce Experience

With grocery prices on the rise, are private-label products the answer for cost-conscious consumers? Today, we’ll explore how big-name retailers are shaping the future of affordable shopping through proprietary brands.In this episode of Commerce Experience, Roxy and Elena dish their thoughts about Walmart's latest private label launch, Bettergoods, chat about their personal favorites — like Target’s 50+ private labels — and explore how these products offer quality to consumers at a lower cost to brands, as well as increased personalization, improved customer loyalty, and more.
TLDR

• The rise of private-label brands and notable examples in the grocery industry and beyond
• The role of consumer data in creating personalization for successful private-label products
• Walmart’s launch of Bettergoods and the strategy behind the company’s first private brand food launch in 20 years