Episode 15 - Features, Advantages, Benefit

Social Media Marketing Happy Hour Podcast

If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting.

We talked about:

Don’t only include the features Sales funnels need the benefit Write a FAB Statement Because of (feature), it will (advantage) which means to you (benefit) Advantage vs. Benefit Never run out of hook ideas Do a feature dump & go through this process

Where to Find Us:

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