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How B2B Marketing Teams Should Differentiate Their Content (with Matthew Grant from SAP LeanIX)
Manage episode 452233429 series 3567011
محتوای ارائه شده توسط Niels van Melick. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Niels van Melick یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
This week on the podcast, Niels sits down with Matthew Grant, Director of Content Marketing at SAP LeanIX, to explore the challenges and opportunities of creating truly differentiated content in the age of AI. Matthew shares his wealth of experience in content strategy, customer storytelling, and leveraging subject matter expertise to stand out in competitive B2B markets.
Here's what you'll learn in this episode:
- Why differentiation is critical in a world of AI-generated content.
- How to identify and showcase what makes your company truly unique.
- The role of educational content in building trust and authority in niche markets.
- The role of customer stories and subject matter experts in creating content that stands out.
- Practical tips for building strong relationships with internal experts to fuel your content
- strategy.
Tune in for valuable insights and actionable tips!
CONNECT WITH NIELS:
LinkedIn http://linkedin.com/in/nielsvanmelick
Website http://leadwave.io
CONNECT WITH MATTHEW:
LinkedIn http://linkedin.com/in/matthewtgrant
Website http://leanix.net
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