From Silos to Synergy: How Companies Should Align Their Content and Product Marketing (with Thereasa Roy from OffSec)

B2B Marketing Done Right

This week on the podcast, Niels van Melick is joined by Thereasa Roy, Director of Content and Product Marketing at OffSec, to explore the unique benefits of aligning product marketing with content marketing for long-term success.

Thereasa shares her experiences overseeing both teams and how it has led to more cohesive messaging and impactful campaigns.

Here's what you'll learn in this episode:

• Why combining product marketing and content marketing creates more impact.
• The benefits of a unified messaging framework and how to implement it.
• How to use customer insights to shape both content and product initiatives.
• Key strategies for running aligned product launches and content campaigns.
• Practical tips for avoiding common silos and fostering collaboration.
• The career path between product and content marketing and how these roles complement each other.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH THEREASA:

🔔 LinkedIn: linkedin.com/in/thereasaroy

🌐 Website: offsec.com