050: My Viral Reel Formula

Digital Product Mama

How We Built a Business from Scratch Part 2: Funnels, Reels, and Sales Strategies

In this episode, Lindsay and her online business manager, Emily, dive deeper into how they launched a brand-new business from scratch over the summer. Last week, they shared their journey through niche selection, starting an email list, and building their first digital products. Now, they’re focusing on the next critical step of selling your product–including Lindsay’s viral Reel formula that helped her get her first sale in just 16 days!

In this episode, we’ll discuss:

1. The Importance of Funnels

Lindsay explains how they set up automated funnels for Instagram, Facebook, and other platforms to turn leads into sales. She also shares the three must-have funnels every entrepreneur needs, previously discussed in Episode 42.

2.Building from Zero

Lindsay and Emily talk about the challenges and rewards of growing a brand new Instagram account from scratch, including the setup process, creating content, and staying consistent.

3. The Power of Reels

Lindsay's viral Reel success story is proof that you don’t need a big following starting out. She shares her viral Reel formula that helped her Reel hit over 12 million views.

4. Consistency is Key

Emily and Lindsay emphasize the importance of showing up regularly, whether it’s on Instagram or any other platform. Consistency and patience are crucial for organic growth.

5. Social Proof & Sales

Discover how growing a following on Instagram not only boosts visibility but also builds trust with potential customers, leading to sales—even from low-ticket products like a $14 ebook!

Resources Mentioned:

• Episode 42: The 3 Automated Funnels You Have to Try

• Hey Digital Product Playbook

• Viral Reel Example: Watch the reel that hit 12 million views here

• Instagram Kickstarter

Connect with Lindsay:

• Instagram: @LindsayBowden

• New Instagram Account: @KindaCrunchyFam

If you enjoyed this episode, don’t forget to subscribe and leave a review to let us know how this content is helping you build your dream business! See you next week!