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محتوای ارائه شده توسط Firebrand. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Firebrand یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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How to Create Corporate Messaging

42:33
 
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Manage episode 444516573 series 3511536
محتوای ارائه شده توسط Firebrand. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Firebrand یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Messaging, in essence, is what we agree to say (or not to say) about a particular topic. But when it comes to corporate messaging, it goes much deeper than that. Corporate messaging is what you agree to say about the company and everything that it’s trying to accomplish. This week, episode 57 of the FiredUp! podcast is about how to create corporate messaging!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, we’re exploring the importance of a unified brand message to strengthen marketing efforts and ensure resources are being used effectively. We also discuss the actionable steps you can take right now to build a brand architecture that resonates with both internal and external audiences.

Morgan and Chris discuss:

  • The “messaging architecture”, or the different components that make up corporate messaging.
  • Breaking down the 3 D’s of developing corporate messaging: discovery, development, and deployment.
  • Involving key stakeholders fosters a shared understanding and ensures that the brand message aligns with the business goals.
  • Critical success factors when it comes to developing messaging that works both on paper and in practice.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

Shop our merch! Use code ‘fire8rand’ for 50% off

Youtube

LinkedIn

X (Formerly Twitter)

Work with Firebrand

LINKS MENTIONED:

TechCrunch

Send us a text

  continue reading

70 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 444516573 series 3511536
محتوای ارائه شده توسط Firebrand. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Firebrand یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Messaging, in essence, is what we agree to say (or not to say) about a particular topic. But when it comes to corporate messaging, it goes much deeper than that. Corporate messaging is what you agree to say about the company and everything that it’s trying to accomplish. This week, episode 57 of the FiredUp! podcast is about how to create corporate messaging!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, we’re exploring the importance of a unified brand message to strengthen marketing efforts and ensure resources are being used effectively. We also discuss the actionable steps you can take right now to build a brand architecture that resonates with both internal and external audiences.

Morgan and Chris discuss:

  • The “messaging architecture”, or the different components that make up corporate messaging.
  • Breaking down the 3 D’s of developing corporate messaging: discovery, development, and deployment.
  • Involving key stakeholders fosters a shared understanding and ensures that the brand message aligns with the business goals.
  • Critical success factors when it comes to developing messaging that works both on paper and in practice.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

Shop our merch! Use code ‘fire8rand’ for 50% off

Youtube

LinkedIn

X (Formerly Twitter)

Work with Firebrand

LINKS MENTIONED:

TechCrunch

Send us a text

  continue reading

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