How to Recruit a Marketing Team with Chris Jensen

FiredUp! - The Startup Marketing Podcast

As the economy rebounds and marketing teams prepare to open new positions, it’s essential for startups to adapt their hiring strategies to reflect the market we’re in. Recruitment expert Chris Jensen joins the podcast today to unpack the latest trends and strategies for building a top-notch marketing team. From in-demand skills to streamlining the hiring process, Chris shares his insider perspective to help companies stay ahead of their competition and secure highly sought-after talent. This week, episode 56 of the FiredUp! podcast is about how to recruit a marketing team!

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In this episode of the FiredUp! podcast, Chris Jensen shares best practices for startups looking to build effective marketing teams in a competitive market and actionable steps you can take right now to guide your next marketing hire.
Chris Jensen is the Director of Business Development for JBC Work Genius, a recruitment agency that focuses on marketing roles. With over 24 years of B2B business development experience in the staffing and recruiting industry, he has a deep understanding of staff augmentation, direct hire, and payroll services in the IT, Engineering, Digital, Creative, and Marketing space.

Chris and Morgan discuss:

• A glimpse into the current job landscape and which roles are in high demand.
• What hiring managers can do (and alternatively what to avoid) to stand out amongst competitors.
• While some benefits have normalized, salaries for high-demand marketing roles remain competitive.
• Offering remote or hybrid work options can significantly expand the candidate pool and give startups a competitive edge.
• What to expect when interviewing and hiring Gen Z talent.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH CHRIS JENSEN:

LinkedIn

JBC

Email: Chris Jensen

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

Youtube

LinkedIn

X (Formerly Twitter)

Work with Firebrand

LINKS MENTIONED:

HiBob.com: 11 challenges with Gen Z: Workplace strategies to maximize Zoomers' potential

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1. How to Recruit a Marketing Team with Chris Jensen (00:00:00)

2. Current market conditions and demand for technical skills. (00:02:06)

3. There is a potential for dedicated AI marketing roles in the future. (00:03:31)

4. Strategies for attracting top candidates. (00:05:15)

5. Tips for streamlining your hiring process, especially for high-demand roles. (00:07:31)

6. Trends in compensation and benefits. (00:15:26)

7. The impact that remote or hybrid work options have on recruitment. (00:19:05)

8. Advice and what to expect when hiring Gen Z candidates. (00:22:35)

9. Final pieces of advice for startups looking to fill their marketing roles. (00:28:25)

10. Fired Up Five Segment (00:30:05)