Discover the Magic Behind Sushi the Influencer Dog

Pawsitively Famous Podcast

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What happens when a person who’s indifferent to dogs ends up adopting a pooch that becomes an internet sensation? Join us as we chat with Teresa and her adorable, blue-eared dog Sushi, the social media star who's captured hearts worldwide. Teresa takes us through her transformative journey from being apathetic about pets to becoming a dedicated dog mom. You'll hear the touching adoption story and the creative spark behind Sushi's Instagram, which began as a way to fill the gap of baby pictures and has since evolved into a vibrant online community. Teresa also unveils the careful process behind Sushi’s signature blue ears, and how this unique look has played a role in making Sushi a sought-after dog model and influencer.
In the second half of our conversation, Teresa shares her insights into the dynamic world of influencer marketing. Discover how she navigates brand partnerships, from reaching out to companies like Zinus and iRobot Roomba to collaborating on significant campaigns with Petco. Teresa also offers a behind-the-scenes look at the rise of TikTok and Instagram Reels, and provides invaluable advice for new influencers on how to stay ahead of trends while adding a personal flair. Get ready to be inspired by her stories of public recognition, viral moments, and the delicate balance of fun and consistency in content creation. This episode is a treasure trove of tips and tales for anyone interested in the influencer world or simply a fan of charming canine stars.

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1. Celebrity Pets (00:00:00)

2. Influencer Brand Partnerships and TikTok (00:08:47)