Bright Ideas for Client Conversion

The Pilates Business Podcast

Host, David Gunther, discusses innovative solutions for transforming prospective clients into committed clients. Key changes include scheduling adjustments for private sessions, introducing a 75-minute session for smoother client transitions, and formalizing 15-minute private consultations for newcomers.
Together with Tara Smith and Claire Gunther, they also discuss updating assessment forms to capture essential client information and making pricing more transparent through easy-to-access formats like website pages and direct Pilates Practitioner communication.
This episode aims to streamline the client onboarding process, ensuring a better experience for clients, instructors, and the business. The CRM and automation tool, ActiveCampaign, plays a key role in this transformation, helping to manage client interactions and automate essential processes for optimal efficiency.
Tweetables
"We've been not kidding ourselves, but we have been doing things in a way where we were being hopeful that we can get all these things done, perhaps in that hour session, when really, the instructor wants to focus on the client, their health and well-being, and putting together what they need so that they can have a personalised written program."
David Gunther – Director Pilates Can / Pilates Business
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Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/27
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فصل ها

1. Welcome to the Pilates Business Podcast (00:00:00)

2. Identifying and Rectifying Scheduling Issues (00:01:12)

3. Introducing New Scheduling Changes (00:01:33)

4. Detailed Changes to Private Sessions (00:02:16)

5. New Consultation Sessions for Prospective Clients (00:07:31)

6. Updating the Assessment Form (00:11:39)

7. In-Studio Pricing Transparency (00:16:39)

8. Conclusion and Future Plans (00:26:28)