Growing Market Share Through Certified Pre-Owned and Community Initiatives with Tony Lucas

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In this ASOTU CON 2024 podcast hosted by Joe Overby, Tony Lucas, General Manager of Casa Autoplex, shares his inspiring journey in the automotive industry. Starting as a porter at a buy-here-pay-here lot, Tony's career has progressed significantly, showcasing his dedication and adaptability. He discusses his transition from Brazil to the United States, learning English, and navigating various roles in the automotive sector, ultimately leading him to his current position at Casa Autoplex.
Tony provides insights into the used car market, emphasizing the importance of continuous learning and adaptation. He reflects on his experiences during the COVID-19 pandemic and how the dealership successfully navigated the challenges. Tony also highlights the role of certified pre-owned (CPO) programs and the importance of community-focused initiatives like in-house financing. The session concludes with a personal touch as Tony shares the role of books and movies in his language learning journey, offering a glimpse into the persistence and passion that have driven his success.
0:00 Intro
0:39 Tony's journey from Brazil to the U.S. and starting in automotive.
1:50 Transitioning from porter to sales and beyond.
3:43 Lessons learned as a used car director.
4:45 Impact of COVID-19 on the used car market.
5:31 Role and benefits of certified pre-owned (CPO) programs.
6:48 Overcoming inventory challenges in CPO.
7:53 Value of standalone used car programs.
9:06 Community-focused in-house financing initiatives.
9:22 Personal language learning journey through books and movies.
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/

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