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E245 | Shaping Customer Discovery During Active Vs Passive Looking Phases with Ryan Singer
Manage episode 418333973 series 2505086
Today on the show we have Ryan Singer, the founder of Felt Presence and former head of strategy at Basecamp.
In this episode, Ryan shares his experience in evolving the Shape Up framework to better fit diverse team structures and needs.
We then discussed his insights on navigating customer engagement through the concepts of active vs. passive looking.
We wrapped up by discussing how these strategies are applied in real-world scenarios to enhance customer discovery and engagement processes.
Mentioned Resources
- Shape Up
- Felt Presence
- Basecamp
- Hotjar
- Shaping in Real Life
- How to Web Conference
- Bob Moesta
- Demand Side Sales 101
- Four Fits For $100M
- GPT-4
Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
Ideal Customer Profile Course: How to find your Ideal Customer Profile 'ICP' in B2B SaaS
فصل ها
1. E245 | Shaping Customer Discovery During Active Vs Passive Looking Phases with Ryan Singer (00:00:00)
2. Introduction: Ryan Singer’s Journey Post-Basecamp (00:03:17)
3. Adapting the Shape Up Framework to New Team Dynamic (00:04:48)
4. Unpacking Active vs. Passive Customer Looking Phases (00:09:27)
5. Marketing Insights: Transitioning from Product Strategy to Sales (00:16:56)
6. Aligning Product and Engineering with Shape Up During Build Cycles (00:23:25)
7. Evolving Market Demands and the Role of AI in Product Management (00:29:34)
8. Career Paths in Product Management: Technical vs. Strategic Focus (00:36:44)
9. Looking Ahead: Ryan’s Plans and Predictions for 2024 (00:40:33)
278 قسمت
Manage episode 418333973 series 2505086
Today on the show we have Ryan Singer, the founder of Felt Presence and former head of strategy at Basecamp.
In this episode, Ryan shares his experience in evolving the Shape Up framework to better fit diverse team structures and needs.
We then discussed his insights on navigating customer engagement through the concepts of active vs. passive looking.
We wrapped up by discussing how these strategies are applied in real-world scenarios to enhance customer discovery and engagement processes.
Mentioned Resources
- Shape Up
- Felt Presence
- Basecamp
- Hotjar
- Shaping in Real Life
- How to Web Conference
- Bob Moesta
- Demand Side Sales 101
- Four Fits For $100M
- GPT-4
Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
Ideal Customer Profile Course: How to find your Ideal Customer Profile 'ICP' in B2B SaaS
فصل ها
1. E245 | Shaping Customer Discovery During Active Vs Passive Looking Phases with Ryan Singer (00:00:00)
2. Introduction: Ryan Singer’s Journey Post-Basecamp (00:03:17)
3. Adapting the Shape Up Framework to New Team Dynamic (00:04:48)
4. Unpacking Active vs. Passive Customer Looking Phases (00:09:27)
5. Marketing Insights: Transitioning from Product Strategy to Sales (00:16:56)
6. Aligning Product and Engineering with Shape Up During Build Cycles (00:23:25)
7. Evolving Market Demands and the Role of AI in Product Management (00:29:34)
8. Career Paths in Product Management: Technical vs. Strategic Focus (00:36:44)
9. Looking Ahead: Ryan’s Plans and Predictions for 2024 (00:40:33)
278 قسمت
همه قسمت ها
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1 E272 | Activating Growth through Data-Driven Insights with Crystal Widjaja on Retention Funnels 43:21
1 E271 | How to Transform Your Support Team into a Growth Engine with SupportLogic's CEO, Krish Raj Raja 44:07
1 E270 | Boosting Marketplace Retention Through Engagement and Quality Management at Scale AI with Ruslan Nazarenko 45:17
1 E269 | From Solo to Team: How Superhuman Broke Through Their Growth Ceiling with Multiplayer Mode, with Gaurav Vohra 51:40
1 E268 | Simplifying Customer Success: The Key to Retaining Loyal Customers at Scale with Evgenia Mkrtychian 40:22
1 E267 | How to Shift Seemingly Uncontrollable Churn into Retention-Driven Growth with Adam Fishman 46:50
1 E266 | From Concert Halls to Boardrooms: Turning Seemingly Unrelated Skills into Customer Success Strengths with Marija Skobe-Pilley 38:57
1 E265 | How Rows' Ungated, Product-as-the-Homepage Experience Tripled User Signups and Redefined Activation with Henrique Cruz 46:53
1 E264 | Sales-Led vs. Product-Led: The Key Differences Tackling Churn with eWebinar's CEO Melissa Kwan 47:40
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