EP 66 🔥 Turning Strangers into Friends 🔥

Usable Marketing

🔥Why is it still so hard to get new customers? 🔥

Automate your growth by learning how to turn strangers into friends.

If you’ve been relying on friends, family, and referrals to generate sales, it’s time to address the top of your funnel.

You already have friends, family, and referrals buying from you, but what happens when those avenues are exhausted? It’s time to go to the next level and start turning strangers into friends.

The steps of the purchase journey are:

1) Awareness

2) Consideration

3) Preference

4) Purchase

5) Loyalty

6) Advocacy.

When your sales come from friends, family, and referrals you’ve had the benefit of bypassing the first two steps of the purchase journey. Those friends, family, and referrals already have a level of trust with you. That’s great!

But it also means that you haven’t learned how to drop strangers into the top of your funnel and get them to consider and prefer you. If you want to scale, learning to turn strangers into friends is critical.

To figure out marketing and sales you have to figure out who your ideal customer is and determine what they really want.

If you want to crack that next level and know how to turn strangers into friends. You’ll need to build a go-to-market plan.

❗Need help transforming strangers into friends? Check out CAPTIVATE! It’s an in-depth LIVE 2-day workshop for business owners & executives to develop a complete A - Z marketing plan to strengthen their brand promise❗http://captivatesprint.com

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