EP65 | 🔥3 types of goals:problems🔥

Usable Marketing

You’ll attract more customers who are ready-to-buy if you solve these 3 problems.

A customer always has an end goal in mind.

They are in a current state and are looking for something to get them to their future state. But what you’re selling as a solution, isn’t really all they’re looking for.

Let’s say you’re a business trying to hire a sales consultant — here are the 3 levels of problem your business needs to solve:

External Problem: Their basic need - they need more customers.

Internal Problem: I want my business to be successful.

Global Problem: Their ultimate desired outcome — they want to achieve the dream of running a successful business so they can have ‘the good life'.

When you sell, start speaking to all 3 of these levels of problem and you’ll start seeing greater results. 😀

Which level of the customer problem do you struggle with the most? I want to know!

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