The interior design business podcast for interior designers, architects, and home professionals. Hosted by interior design and digital marketing pro, Darla Powell. #interiordesign
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In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design indus ...
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They're not that hot, or that young - but hosts Rebecca Plumb (Studio Plumb) and Shaun Crha (Wrensted Interiors) spill the tea every week on how a new generation of interior designers run their business. Join a community exploring the emotional, practical, and humorous side of the interior design business.
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Are you an interior design professional who wants to create time-accurate, money-generous, and fee-based job offers that clients jump to say "yes" to? Terri Taylor, President and Creative Director of the Interior Design Business Academy and the host of the Interior Design Business Podcast, is here to help interior design professionals who want to create lifestyle design businesses that pay them what they are worth. Each week, Terri is bringing her clear, proven, and repeatable step-by-step " ...
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The Interior Design Business CEO podcast helps designers stop feeling stressed, anxious, and overwhelmed and empowers them with the tools and strategies they need to start feeling calm, confident, and in control of their business. Join Certified Life and Business Coach, and award-winning Interior Designer, Desi Creswell, as she pairs mindset with effective tips, tools, and processes to help you stop feeling pulled in a million different directions, and start building a profitable, fulfilling ...
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As an interior designer, do you struggle with balancing your passion for creativity with the practical demands and hopes of running a successful business? Whether starting a new venture or scaling an existing firm, the complexities can be overwhelming. Welcome to “Success by Design: Mastering the Business of Interior Design,” a podcast designed to bridge the gap between creativity and entrepreneurship. This masterclass is hosted by the dynamic Katie Decker-Erickson, a seasoned expert with ne ...
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Welcome to The Business of Beautiful Spaces, the podcast where interior design matters! As Interior Designers, we understand the power of creating beautiful and functional spaces that not only look good, but also enhance our daily lives. Join us on this journey as we explore the ins and outs of the interior design industry and dive into the business side of things. From one interior designer to another, we'll share our experiences, insights, and lessons learned as we strive to create spaces ...
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Welcome to the Beyond Interior Design Podcast, where we delve into more than just creating beautiful spaces – we transform the way you live and work within them. Join Marc and industry-leading guests as they explore groundbreaking shifts in interior design, sharing actionable insights and inspiring stories that will revolutionize your design approach. Are you ready to elevate your design journey and grow your business? Tune in to discover innovative strategies, sustainable practices, and the ...
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1039: Melanie Zaelich: Consultation-Only Interior Design: How to Set Boundaries and Avoid Scope Creep
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Today With Melanie Zaelich: Welcome to a Well-Designed Business. Many new designers try out consult-based design only to find themselves struggling with scope creep and feeling undervalued. But my guest today, Melanie Zaelich, runs a thriving consult-only business. She’s a former full-service designer who deliberately chose to transition to this mo…
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In this episode of The Business of Beautiful Spaces, we dive into strategic planning for a profitable 2025. Laura shares essential steps for setting actionable business goals, including assessing expenses, determining project requirements, balancing consultations and larger projects, setting clear goals, and aligning marketing efforts to attract pr…
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In this episode of the Interior Design Business podcast, we’re diving into the challenges of staying in control during remodeling projects. When clients bring contractors into the mix too early, things can quickly get complicated. We’ll explore a real-life case where a designer lost control of a kitchen remodel after the client and contractor made …
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133: Nicole White, The importance of strong relationships and boundaries
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Don’t treat relationships as one-night stands. Build and maintain strong connections with clients and colleagues beyond just the project – it’s key to success. At the same time, set boundaries because giving too much can drain you. Respectful boundaries allow you to nurture relationships without losing yourself in the process. In this episode, Shau…
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Send Katie a Text Message!! Welcome to one of our most anticipated conversations—the 2025 Color of the Year! Join color marketing experts from PPG, Sherwin-Williams, and Benjamin Moore as they reveal their picks, what inspired the selections, what they’re noticing with design trends in general, and what’s coming down the pike in the next couple of …
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One of the best kept secrets in the interior design industry is designing for vacation homes. How do you do it? How do you get into it? What are the benefits? Today’s guests, Melinda Cahill and Suzanne Glavin of North Shore Nest, discuss the ins and outs of vacation home design. Stay tuned! “We began North Shore Nest in 2004 from our basements in G…
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109. Uplevel Your Brand Messaging & Positioning: Copywriting for Interior Designers with Deb Mitchell
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I sit down with brand strategist and copywriter for interior designers, Deb Mitchell, to discuss how powerful messaging can transform your interior design business from the inside out. From the importance of authentic brand positioning to crafting a compelling voice that builds trust with your ideal clients, Deb shares her expert insights on the po…
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EP 042 - The Most Asked Questions By Interior Designers - Part 2 - with Marc himself! 🎙️💥
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Send us a text BOOM! We’re back with part 2 of our FAQ series, and this time Marc Müskens is answering even MORE of your biggest questions. From avoiding burnout to streamlining your design process, this episode is packed with actionable insights to help you take your interior design business to the next level! 🚀 Ready to build a standout brand, at…
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Today With LuAnn Nigara: In this week’s episode of A Well-Designed Business, I’m sharing the no-fluff, practical strategies you need to set 2025 up for success. From defining what success truly means for you, to aligning your goals with your current season of life, to building the systems that keep you moving forward—this episode is your blueprint.…
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Today With Kelley Gable: Today, with Kelley Gable of Gable Interior Designers, we dive deep into the world of niche marketing and luxury coastal design. Kelley shares her journey of redefining coastal aesthetics, moving beyond cliché beach motifs to create sophisticated, contemporary interiors. We explore her unique business model of serving client…
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In this episode, we dive into the advantages of having a dedicated design studio and how it can elevate your business. From projecting a more professional image and enhancing client trust, to showcasing your style and creativity in a real-world space, a studio offers unique benefits that go beyond what a home office can provide. We’ll explore how a…
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In this episode of the Interior Design Business podcast, I’m sharing how design fees can streamline your workflow, increase profitability, and create a smoother process from start to finish. I dive into why setting up clear budget agreements and scopes of work upfront can eliminate wasted time and unpredictable income, making it easier to plan your…
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1036: Karen Post: A Personal Conversation on Turning Setbacks into Success
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Today With Karen Post: Today with Karen Post, we dive deep into her journey of transforming Home Frosting from a staging company into a thriving interior design firm. Karen shares her experience of making a major business pivot while managing complex personal and financial challenges, including significant business loans and partnerships. As a form…
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Darla sits down with Dan Rubinstein to discuss the process of getting interior design projects into print and digital magazines. They also discuss the importance of an effective and holistic marketing strategy. Dan shares some tips on leveraging photography, Instagram, and more to boost your design business. Stay tuned! For more than 25 years, Dan …
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As interior designers, it's easy to get caught up in the idea that more is always better. Whether it’s working on client projects or moving the ball on our business goals, we believe that if we could just be more efficient, more organized, or more disciplined, we could finally get ahead. But what if this constant pursuit of productivity is actually…
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1035: Lindsay Hunter: The Equestrian Interior Designer: Getting Ultra-Specific with Your Niche
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Today With Lindsay Hunter: Welcome to a Well-Designed Business. If you’ve been listening to the show for any amount of time, you’ve heard me tell you to niche at least a dozen times. So…if you haven’t niched…what’s holding you back? My guest today, Lindsay Hunter, probably had all of those same fears. But she also had a passion—and she turned that …
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Today, we’re talking about one of the most important yet often overlooked aspects of running a design business: contracts. I’m thrilled to have Erica Canas, Esq., a Florida licensed attorney and interior design enthusiast, join us for this important conversation. Erica is the founder of ID Law Shop, where she creates “best-practices” legal template…
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In this episode of the Interior Design Business podcast, we’re unpacking the different methods for calculating design fees—whether by square footage, hourly rates, or fixed fees—and how to choose the best approach for your business. With insights on the pros and cons of each method, I’ll guide you on using these strategies to communicate clearly wi…
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132: Awkward Money Conversations, It's not the client - it's you!
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Talking about money with clients can be super awkward. But here’s the thing, the real problem might not be the clients, it could be you! In this episode, Shaun and Rebecca discuss their experiences and approaches to navigating these tricky money conversations with clients. They also share their new Interior Design Client Questionnaire tool that mak…
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1034: Donna Hoffman: Lean into Your Strengths to Create Success
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Today With Donna Hoffman: Welcome to A Well-Designed Business. Many designers struggle with harnessing their sensitivity in business, often seeing it as a weakness rather than a strength. My guest today is interior designer and business coach Donna Hoffman, sharing her journey from launching a luxury design firm during the 2008 recession to buildin…
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Send Katie a Text Message!! Leaders in the interior design industry join me to discuss trends and predictions about the future—specifically 2025! You’ll hear from LuAnn Nigara, Rick Campos, and Dr. Jennifer Chukwujekwe. They’re sharing what 2024 was like for their businesses, what they’re evaluating as we wrap up the year, how they’re strategically…
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Are you an interior designer or small business owner that hates sales calls? Well, there may be another way for you to connect with prospective clients. Today's guest, Frankie Fihn, delves into how pre-recorded videos can replace traditional sales calls, reduce time spent on vetting clients, and increase efficiency. Frankie shares his insights on p…
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107. Designing for Good: Charitable Giving Strategies for Interior Designers with Mark Ostrom
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In this episode, I sit down with Mark Ostrom, the founder, executive director, and creative director of Joy Collaborative: a nonprofit located here in the Twin Cities that creates uplifting spaces for children with life-limiting conditions. Mark shares the story behind Joy Collaborative and explores how designers can give back in a way that's authe…
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1033: Ann Kottler: From Cold Calls to Custom Homes: How to Build Trust with Luxury Builders.
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Today With Ann Kottler: Today with Ann Kottler, we're learning all about designing for elite home builders and managing luxury residential projects. Ann is the founder and principal designer of her namesake firm based in Lake Geneva, Wisconsin, where she's established herself as the go-to expert for 7-8 figure new home construction and remodeling p…
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Founder and CEO, Darla Powell, is an interior decorator herself and knows firsthand how to successfully market in this niche. After receiving countless requests from fellow designers for help with marketing their interior design firms, Darla saw a tremendous need for an agency well-versed and laser focused on marketing strategies and practices tail…
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In this episode of the Interior Design Business podcast, I’m discussing why design fees are a smarter choice than hourly billing for designers who want to grow their income and client satisfaction. If you’re still charging by the hour, you may be leaving money on the table and running into unnecessary challenges. I’ll share insights on how hourly b…
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1032: Power Talk Friday: Shayna Pellino of 4DBiz: The Four Growth Markers of Successful Businesses
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Today With Shayna Pellino: Welcome to A Well-Designed Business. If you're feeling stuck in your business, wondering how to make that crucial transition from being self-employed to running a true business, this episode is for you. My guest today, Shayna Pellino of 4DBiz, has identified clear growth markers in the journey of interior design business …
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Darla sits down with interior designer Bambi Bratton to discuss setting proper expectations for install day, managing client relationships, and dealing with logistics. They discuss Bambi's journey in the design world, her marriage to a custom home builder, and the importance of developing strong relationships with workrooms and showrooms. Bambi A’L…
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In this episode, I answer a question from a listener who struggles with staying calm and collected when project issues arise. We often absorb the stress of these hiccups to shield our clients from them. However, things are most definitely going to go wrong at some point - whether it’s at the project site, during a presentation, or even in response …
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Send Katie a Text Message!! ‘Tis the season for the Fall High Point Market of 2024! We know you’re here for the tips, tricks, trends, and everything we learn at market every time we go. And this time is no different—except we’re switching things up a bit! Di normally goes to market and gives us a recap on what’s trending in lighting, furniture, and…
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1031: Dan Mazzarini: Empowering Your Interior Design Team to Succeed
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Today With Dan Mazzarini: Welcome to a Well-Designed Business. When you think about the future of your firm, what do you envision? Are you going to stay small? Or do you hope to grow your team? There’s no right or wrong answer. Different business owners have different goals. But if you do want to build a team, you have to learn how to lead efficien…
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Douglas envisions Interior Designher as a community hub where designers can finally learn, share, rent or buy the business skills they should have learned in school. In addition to all sorts of free education resources - from people who know what they’re talking about - Doug is collaborating with a few of our “experts” to create a series of no-cost…
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In this episode of the Interior Design Business podcast, I dive deeper into the challenges designers face when it comes to billing, especially with hourly rates and managing legacy clients. If you’ve ever found yourself taking on small, low-paying jobs that end up consuming more time than you estimated, this episode is for you! I share real-world e…
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131: Jeanne Chung, Transitioning from fashion to interior design insider
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Shaun and Rebecca sit down with Jeanne Chung — an interior designer who used to work in fashion for 20 years before switching to interior design. Jeanne shares her story of how she made this big career change, the challenges she faced, and how she built her business from the ground up. In this episode, they discuss: Jeanne’s background in fashion d…
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1030: In Good Company: CEO Conversations with Kate O’Hara: Insights and Strategies on Successful Scaling
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Today With Kate O’Hara: Hi, welcome to A Well-Designed Business! In this episode, I sit down with the incredible Kate O'Hara to dive into the fascinating distinctions between growth-focused and scale-focused entrepreneurs. With her unique perspective as both a founder and a second-generation business owner, Kate shares invaluable insights on how mi…
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Darla sits down with Katie Schroder, founder of Atelier Interior Design, to discuss her journey through challenging business partnerships and personal growth. Katie offers candid insights into her experiences, sharing advice for those considering business partnerships, particularly with close friends or spouses. She highlights the vital importance …
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You probably set yourself an annual financial goal back at the beginning of 2024, and here we are, coming into the final months of the year. Are you on track to hit your goals? Maybe you’re falling behind, or perhaps you’ve already surpassed your target and are wondering if you should raise the bar even higher. Listen in this week as I show you how…
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1029: Kelly O’Neil: Building Relationships with Builders
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Today With Kelly O’Neil: Welcome to a Well-Designed Business. I have heard from so many of you interested in design-build—and most importantly, how to start building those relationships that bring you into the industry and position you as a go-to trusted designer. My guest today, Kelly O’Neil, has a lot of insight to share on that topic. She has cu…
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With an eye for detail and a heart for storytelling and 19 years of experience, Paisley is a luxury interior designer known for blending cultural influences with timeless elegance. Her work spans from the Gold Coast of Australia to Oaxaca, Mexico, creating immersive spaces that evoke harmony and emotion. Paisley's global perspective and passion…
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Are you ready to start charging what you’re worth as a designer? In this episode of the Interior Design Business podcast, we focus on enhancing your billing practices and shifting your mindset toward valuing your design services. Host Terri Taylor shares key strategies to help you improve your billing accuracy, manage your time effectively, and max…
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1028: Power Talk Friday: Kristi Hopper: When Trust Is Shattered
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Today With Kristi Hopper: Hi, welcome to A Well Designed Business! Today, Kristi Hopper shares a deeply personal and challenging experience as we talk about a situation that, sadly, has happened to others before: to discover that a long-trusted employee had been embezzling funds. Kristi bravely opens up about the emotional toll this betrayal took o…
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Are you struggling to voice your opinion on the job site with contractors? Do you want to feel empowered to speak up in a male-dominated space? Today’s guest, Elizabeth Lord-Levitt, shares some tips on how to learn the ins and outs of construction so you can feel knowledgeable about every step of your next project. Stay tuned! Elizabeth's construct…
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As CEOs of our businesses, we are constantly faced with decisions about what to keep, what to let go, and what to bring in. But without a clear framework for evaluating these choices, it's easy to get stuck in indecision or cling to things that no longer serve us. That's where the concept of All Killer, No Filler comes in - a simple yet profound wa…
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1027: Elle Odoi & Yvette Pappoe: Striking the Balance: Creativity and Business Savvy in Their Interior Design Business
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Today With Elle Odoi & Yvette Pappoe: In this episode, I sit down with Elle Odoi & Yvette Pappoe, the incredible sisters behind Décorelle Studio, a luxury interior design firm serving the DMV area and beyond. Elle, the CEO and Principal Designer, brings over a decade of experience to the table, along with an MBA and a certificate in Women's Entrepr…
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Amber Rose Thomas is the visionary founder of "Launch with Amber," a bespoke service designed to elevate the effectiveness of Facebook Ads for coaches, experts, and course creators worldwide. Disappointed by the subpar results her clients experienced with traditional ad agencies, Amber, a Facebook™ Blueprint Certified Ads Manager and a CIM-accredit…
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Are you ready to confidently charge what you’re worth as a designer? In this episode of the Interior Design Business podcast, host Terri Taylor continues the discussion on overcoming pricing challenges and the importance of having transparent money conversations with clients. Terri shares why forming budget agreements can lead to higher fees than y…
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130: Processes are personal, finding your way in the design industry
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Can you send me your template for that project? What do you put in your client contracts? Can you send me the exact document you use for your project management? It’s tempting to ask for the tools, templates, and processes of successful designers, but you know what? There’s more to being successful than copying someone else’s process or templates. …
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Today With LuAnn Nigara: Hi, welcome to A Well-Designed Business! In today's episode we dive into the upcoming High Point Furniture Market Fall 2024! Join me as I share all the details about our amazing lineup of free panel discussions that you won’t want to miss. From turning your design passion into profit to harnessing technology in our industry…
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Send Katie a Text Message!! Creative burnout hits even the best of us. And Jennifer Bertrand (that’s right, of HGTV’s ‘Design Star’) is here to share her story with us from not-the-right-fit clients to sources of inspiration to how she’s been able to sustain her current level of creativity—Jennifer’s baring it all! Tune in, and don’t miss today’s C…
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What's the difference between a flat rate and an hourly rate? Which should you use when pricing your interior design services so you end up with more money in your pocket? Shelby and Kasey of Daley Home are here to help with transparent tips on how they price their services. "As a true extrovert and entrepreneur, it was only a matter of time before…
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