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The official podcast for the Social Media Strategies Summit. Devoted to highlighting real-world case studies from the top brands & universities so that you can implement these proven methods to grow your business.
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Welcome to the ROC Social Media Strategies podcast, where amazing things happen.
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Content Marketing School: Strategies for Business Growth, social media marketing, LinkedIn growth, Live broadcasting, AI content creation, and business tips for B2B professionals, consultants, and entrepreneurs ...
Annette Richmond, MA
2
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Welcome to Content Marketing School: Strategies for Business Growth where the focus is on content creation and marketing, AI content creation, video recording techniques, social media marketing, Live broadcasting, and LinkedIn growth.___________________ This podcast is designed for B2B professionals, consultants, and entrepreneurs asking these questions:_ How can I get can I use AI to create content?_ How do I get more followers on LinkedIn? _ How can I get comfortable recording videos?_ How ...
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Social Media for B2B Growth: LinkedIn Strategies and Tips
Michelle J Raymond - LinkedIn Expert
1160
Ready to dominate LinkedIn and lead your industry? The Social Media for B2B Growth Podcast is your go-to resource for B2B marketers and business owners who want to turn LinkedIn into a powerful tool for growth. Hosted by Michelle J Raymond, a LinkedIn expert and strategist, this podcast explores the strategies that can transform your business from invisible to influential on LinkedIn. Each week, Michelle brings actionable insights, real-world examples, and expert guests to help you: • Master ...
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The Ashly Locklin Show: Social Media Marketing & Sales Strategies for Female Entrepreneurs
Ashly Locklin
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Welcome to the Ashly Locklin show, hosted by Dr. Ashly Locklin. Ashly built a 7-figure business on social media in the midst of motherhood and is passionate about helping female entrepreneurs build wildly successful & profitable businesses online. On this podcast you’ll be given her best marketing, mindset, and sales strategies to help you love the process and scale your business to 6-figures & beyond.
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Have you wondered how you can use LinkedIn to land dream speaking gigs? LinkedIn expert and international expert Michelle J Raymond shares her journey and practical tips. Key moments in this episode - 00:00 Becoming a Speaker 03:14 From LinkedIn Lives to International Stages 03:57 Owning Your Niche 06:36 Beyond Expertise: Crafting Memorable Talks 0…
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094 - Unleashing the Power of LinkedIn: Overcoming Misconceptions and Building Relationships
26:05
Send us a text LinkedIn is more than a place to park your profile—it’s a powerful platform for B2B professionals, consultants, and entrepreneurs to build visibility, credibility, and real business relationships. In this episode, we dive into how to use it with intention and personality to actually drive growth. I was delighted to be joined by Beth …
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Send us a text Many consultants, entrepreneurs, and business owners dive into video content but struggle to get the engagement and views they expect. This episode breaks down 10.5 common video mistakes and how to fix them. In this solo episode, I share practical tips to make your videos more effective. Some of the things I highlighted: 🔹 Start with…
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Tune in to learn how to leverage comments to build your brand and grow your business on LinkedIn. Bonus - Three advanced commenting techniques. Key moments in this episode - 00:00 The Power of LinkedIn Comments 00:54 From Comment to International Speaker 01:58 Commenting on LinkedIn 02:33 How Often Should You Comment? 06:46 Avoiding Spammy Comments…
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Send us a text Saying no isn’t just about avoiding burnout—it’s a strategy for success. In this episode, I was delighted to have Deirdre Tshien, CEO and co-founder of CapSho, join me to share how saying no is actually a solid business strategy for consultants, entrepreneurs, and business owners. She broke down how trying to be everywhere at once le…
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Do you find it tough to keep up with LinkedIn's updates? Good news - this episode powers through six key LinkedIn updates every B2B Marketer needs to know. Key moments in this episode - 00:00 Introduction to LinkedIn Changes 00:44 Six Key LinkedIn Changes Overview 02:41 LinkedIn Profile Banner Update 04:19 Enhanced Newsletter Analytics 05:23 Linked…
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Send us a text Do you struggle with what to wear for meetings, events, and being on video? Knowing what to wear doesn't have to be so complicated. And the good news? You don’t need a wardrobe overhaul—just a smarter approach to dressing like the expert you are. I was excited to have Scarlett De Bease, President of Scarlett Image, join me for this c…
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Send us a text Too many people avoid creating videos because it takes them hours to make a two-minute clip. They overthink, redo takes endlessly, and spend way too much time editing—only to feel frustrated and burnt out. But it doesn’t have to be that way! In this solo episode, I share a simple five-step process to help you record, edit, and post v…
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We can't just blame the LinkedIn algorithm for poor Company Page engagement rates. Let's explore content fails and strategies on how to fix these common mistakes for your Company Page. If you are a LinkedIn Company Page admin or B2B Marketer this episode is a must listen for your B2B brand. Key moments in this episode - 00:00 LinkedIn Company Page …
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Send us a text If you've ever sat down to record a video or write a post and completely blanked out, had no idea what to say, you're not alone. I hear this all the time. I struggle with it myself from time to time. So In this solo episode, I share 10 simple strategies to help busy coaches, consultants, and entrepreneurs create content with ease—whe…
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088 - 7 Content Repurposing Strategies For Busy Consultants, Entrepreneurs, and Business Owners
9:35
Send us a text Creating content takes time and if you're only using it once, you're working harder than you need to. In this solo episode, I share 7 easy ways to repurpose your content so you can maximize your reach without constantly creating from scratch. From turning videos into podcasts to transforming text posts into visuals, these strategies …
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Coach Michelle J Raymond helps LinkedIn beginners get started by addressing common fears and providing actionable steps. Michelle discusses the importance of mindset, conducting a profile audit, and taking small, manageable actions to build confidence. She shares personal stories and introduces strategies from 'The LinkedIn Branding Book' to overco…
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Send us a text If you’re a content creator looking to build visibility and attract opportunities on LinkedIn, this episode is for you! I was delighted to be joined by my friend and colleague Brenda Meller, a LinkedIn Coach and Course Creator who helps professionals and business owners get a bigger slice of the LinkedIn pie. We dive into the key dif…
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How often should you post on LinkedIn? The short answer - it depends. The long answer is in this episode. LinkedIn expert Michelle J Raymond discusses what keeps the LinkedIn algorithm happy, where you should really focus, and, most of all, ensuring that your actions align with your business goals. Key moments in this episode - 00:00 The LinkedIn P…
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086 - Essential (Mostly Inexpensive) Tools For Social Media Videos: Lavs, Tripods, and Lighting
9:02
Send us a text Struggling to find the right recording gear for short-form video? In this solo episode, I break down my favorite tools—tripods, mics, lighting, and more—to help you create high-quality videos without breaking the bank Some of the things I highlighted: 🔹 Stability matters – A good tripod or phone mount keeps your video looking profess…
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Should you set up a LinkedIn newsletter or an email newsletter for your business? Let's look at the pros and cons of each and explore another option you may not have thought about. Subscribe to my newsletter - https://b2bgrowthco.com/newsletter/ Key moments in this episode - 00:00 LinkedIn vs. Off-Platform Newsletters 00:31 My Journey Starting a Ne…
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085 - Podcasting and Livestreaming Tips and Techniques in 2025: Stand Out, Repurpose, and Grow Your Audienc (Part2)
25:24
Send us a text Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation. Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement. In this episode, I share clip…
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Send us a text If you're uncomfortable being on camera, I get it; I've been there too. In this solo episode, I share 5 strategies you can use to help you get comfortable (or more comfortable) on camera. Some of the things I highlighted: 🔹Many people feel uncomfortable on camera, which can hinder video creation. 🔹Lazy videos allow for content creati…
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Let's explore the underutilised potential of LinkedIn Polls for B2B businesses to gain market intelligence, increase engagement and drive business growth. Key moments in this episode - 00:00 Why LinkedIn Polls 03:29 The Power of LinkedIn Polls 05:06 Structuring Winning LinkedIn Polls 09:18 Common Mistakes with LinkedIn Polls 11:12 Using LinkedIn Po…
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083 - Podcasting and Livestreaming in 2025: Stand Out, Repurpose, and Grow Your Audience (Part 1)
30:39
Send us a text Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation. Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement. In this episode, I share clip…
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Send us a text If you're like me, you're always looking for ways to save time. Try this podcast recording strategy. In this solo episode, I share my new podcast recording strategy which is based on several techniques I learned at Podfest 2025 in Orlando, FL. 🔹 Shifting to video podcasting – Why I’m now recording solo episodes on video and how I’ll …
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Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presence on LinkedIn, attract new followers, and engage your audience better. Key moments in this episode - 00:00 Importance of LinkedIn Company Page Follower…
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Send us a text Getting and staying healthy is a challenge, particularly for consultants and entrepreneurs like me who have a home office. So, I was delighted to have health and wellness coach Carlos A. Reyes join me for this episode to share some simple strategies for a healthier 2025. Topics included: 🔹How to get started on a healthier lifestyle (…
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Send us a text Whether you like it or not, video isn't going away. Even LinkedIn is all in with their recently added "Video" tab on the mobile app. This is why it's a perfect time for a few tips and techniques for short-form video creation. In this solo episode, I share: 🔹Recording on your smartphone, most of the tools you need are already at your …
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Send us a text It was a treat to have my 4X author and author coach, Gillian Whitney join me to share some tips and techniques for first-time and newbie book authors. Topics included: 🔹Getting started by publishing a short "starter" book or two before tackling a larger book project (Hint: it will probably help you get your book to market) 🔹The pros…
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The top three LinkedIn trends B2B marketers need to know for 2025. Learn how to navigate LinkedIn's evolving landscape and make the most of these trends to enhance your B2B marketing strategy. Key moments in this episode: 00:00 Introduction to Key LinkedIn Trends 02:36 The Pros and Cons of AI on LinkedIn 06:15 Navigating LinkedIn's Video Content 09…
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078 - Making Sense of LinkedIn's New Audio Events: A Step-by-Step Guide for Hosts and Guests
11:40
Send us a text In December, everything changed for LinkedIn audio rooms, - gone from hosting on LinkedIn's platform to needing 3rd party platforms – like Restream. In this solo episode, I share: 🔹Pros of the new audio event format (like having recordings) 🔹Scheduling and hosting your Audio events (it's not hard) 🔹How to join from the audience (some…
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If you haven't quite found your excitement for getting started on LinkedIn in 2025, this episode is for you. Key moments in this episode: 00:00 Reignite Your LinkedIn Passion 00:27 Understanding the LinkedIn Blues 03:55 Strategies to Clean Up Your Feed 05:59 Review and Build Your LinkedIn Community 07:57 Engage Through Direct Messages 10:39 Final T…
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Send us a text The one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much. In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author. ➡️ Our friend Kevin D. Turner, Linked…
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Send us a text If you've ever been flagged for music copyright infringement, you know that all music rights are not the same. And not all royalty-fee music platforms have the same licensing agreements, either. In this solo episode, I share: 🔹How not to get flagged (platforms are different) 🔹What copyright infringement may mean 🔹Where I get my royal…
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Send us a text The one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much. In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author. Our discussion focused on Naughty and…
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Send us a text Struggling to come up with content ideas? I have a simple solution for you. Use plug-and-play content themes. In this solo episode, I share: 🔹Using easily adaptable days-of-the-week themes 🔹Creating specific themes for your business 🔹Developing theme-based series. Hint: My favorite is 12 Days of Content Creation Tips during the Chris…
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Send us a text Janice Mandal, Public Relations Strategist, Janice Mandel, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to develop a public relations strategy for you and your business. Topics included: 🔹Strategies to get PR for your business (Hint: It's not what you probably th…
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Use this episode as your inspiration to stop and think about what you achieved on LinkedIn in 2024. You might realise you have come much further than you give yourself credit. Key moments in this episode: 00:00 Reflecting on 2024: A Year in Review 01:11 Overcoming Challenges 02:09 150 Episodes and Beyond 04:00 Taking the Stage Internationally 05:13…
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Brand partnerships on LinkedIn sure are causing a buzz. Whether you are a LinkedIn creator or a brand looking to partner with them, this episode is for you. Key moments in this episode: 00:00 Introduction and Guest Welcome 01:01 Understanding Brand Partnerships 04:56 Choosing the Right Brand Partner 07:27 Audience Insights and Brand Alignment 11:41…
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Send us a text Hate being on camera? You're not alone. But that doesn't have to prevent you from creating amazing social media videos. In this solo episode, I share: 🔹What "lazy" videos are (And how the can work for you) 🔹Easily recording and using B-roll footage (it's easier than you think) 🔹How to turn your "raw" footage into engaging social medi…
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LinkedIn new features include significant changes to LinkedIn audio events, the introduction of LinkedIn Accelerate - AI ad campaigns, the option for Premium users to have rotating profile banners, and the ability to boost personal posts. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code M…
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