苹果大砍App Store「伙伴计划」,佣金从7%调降至2.5%
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这次苹果把佣金砍到不到一半,可以想见,过去让第三方网站帮忙推广应用程式的诱因将大幅减少。但苹果并不担心App Store营收会受到太严重的影响,因为他们早已对此默默布局,让App Store的运作能更独立且稳定。
例如,苹果在2016年推出新的营收模式,只要用户订阅应用程式超过一年,他们便将抽成比例从30%调降到15%,鼓励开发者重视长期发展,而非冲刺暂时性的下载量。另外,也推出付费搜寻广告,使App Store和开发商实现双赢。
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