Episode 27 - What Has The Checkoff Done In 2023 and What To Look Forward To In 2024

Your Dairy Checkoff

Listen as Marilyn Hershey, DMI’s chair, and Barb O’Brien, DMI’s CEO and President, discuss the 2023 National Dairy Checkoff Year-In-Review with Scott Wallin, DMI’s VP of Industry Media Relations. They will go over the highlights and challenges of this year’s checkoff programs including our restaurant and retail partnerships, health and wellness education and collaborations, consumer promotions, international promotions, and the new direction of the Fuel Up youth wellness programs. Tune in to find out!

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

Host & Guest:

· Guest: Marilyn Hershey, Dairy Management Inc. Chair and Pennsylvania Dairy Farmer

· Guest: Barb O’Brien, Dairy Management Inc. CEO and President

· Host: Scott Wallin, Vice President of Industry Media Relations