E165 - The Importance of Customer Journeys in Sales (Lucas Prigge, Kinsta)

WPMRR WordPress Podcast

In today’s episode, Joe talks to Lucas Prigge, the Head of Sales at Kinsta - a hosting platform by developers, for developers. Kinsta has combined the fastest network and platform in the world (Google Cloud), and paired it with the best engineering team and the most experienced WordPress developers in the industry. The MyKinsta dashboard was built from the ground up specifically for WordPress, making site management a breeze.

Lucas shares his insight on sales such as the extensive training the sales team has to undergo, the meticulous sales process for new customers, finding the right CRM tool to manage clients and collect data, and the commission scheme that helps ensure that clients only get the best support.

Episode Resources:

• OBS (Open Broadcaster Software)
• Kinsta is on Facebook, Twitter, Instagram, and YouTube
• Check Lucas on LinkedIn and YouTube
• Leave an Apple podcast review or binge-watch past episodes
• Visit the WPMRR Community
• The 2021 WPMRR Virtual Summit

What to Listen For:

• 00:00 Intro
• 05:54 Welcome to the pod, Lucas!
• 07:23 Background settings and program good for video recording
• 11:03 Kinsta helps people find the right hosting plan
• 14:19 Challenges of managing a multi language team
• 19:27 The key factor in selling and communicating
• 23:51 Sales process for new customers
• 30:06 Do businesses need to stick to making sales calls?
• 35:45 Every sales person undergoes extensive training
• 46:33 Single source of truth of your customer data
• 49:49 HubSpot is the lead CRM tool
• 53:54 The way you use a technology is what matters the most
• 59:33 Find Lucas online