384 – Surveying the WordPress industry: Revenue trends and challenges with Kyle Van Deusen

WP Builds

Today we have Kyle Van Deusen on the podcast. Kyle is not only the founder of the prominent community, The Admin Bar, but also a dedicated WordPress expert who has been deeply engrossed in the industry for years. In this episode, we explore the results of the latest survey conducted by The Admin Bar, which delves into the nitty-gritty of the WordPress ecosystem. With over 1,100 participants, mainly freelancers and agency owners, the survey provides a comprehensive snapshot of the current state of the industry. We discuss some key stats, such as how 68% of businesses reported gross revenues under $100,000 in 2023, and how only 10% of freelancers and agency owners are making $100,000 per year. Whether you’re a freelancer, agency owner, or just passionate about web development, this episode provides the insights and benchmarks you need to stay ahead of the curve.