Ep 214: How This Coffee Subscription EXPLODED Overnight (with Anu Menon of Driftaway Coffee)

Work Less, Earn More

In this episode, I had the pleasure of chatting with Anu Menon, the brains behind DriftAway Coffee—a coffee subscription service loved by many. Anu shared her journey from digital marketing to starting her own coffee venture, fueled by her passion for coffee and a desire to create something real.

Anu walked us through the challenges she faced and how she tested her business idea step by step. From getting feedback from friends and family to growing her customer base, she showed us the power of starting small and listening to what customers want.

We dived into the world of subscription models, fresh product delivery, and growth strategies. Anu spilled the beans on engaging with influencers, getting noticed in search engines, and getting press coverage.

Anu's story is not just about coffee—it's a lesson in perseverance and smart business tactics that any entrepreneur can learn from.

Listen to the full episode to hear:

• How Anu Menon transitioned from digital marketing to launching Driftaway Coffee.
• Insights into subscription business models.
• how Anu validated her business idea through testing with friends and family.

Learn more about Anu Menon:

• Driftaway Coffee: https://driftaway.coffee/

Work with Gillian Perkins:

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• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZP