Embracing ESG, the Rise of Zebra Companies, and Animals as Symbols of Corporate Values – with Ditte Buch Andersen from Neurons

Work in Progress – People & Culture

In this episode, Ditte Buch Andersen offers valuable insights into the process of identifying the right company values and how linking those values to specific animals can make them stronger and more memorable. In the case of the company Neurons, the elephant, gazelle, and zebra represent integrity, growth, and responsibility, respectively, sparking a wider conversation around the values and enabling them to be translated into meaningful actions.

As ESG requirements shape the business landscape, companies face growing expectations to align their operations with societal contributions. Ditte and Neurons view this as an exciting opportunity, challenging the perception of ESG reporting and responsibilities as hard and meaningless. 'Zebra companies' present compelling alternatives to traditional 'unicorns,' attracting talent seeking meaningful impact.

Speaking of attracting the right talent, Ditte also discusses the recruitment process. She emphasizes the delicate balance between finding individuals who fit into the current culture and those who can bring fresh perspectives—much like navigating the intricacies of dating!

There's never a dull moment in this enlightening episode - so tune in, listen, and learn

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1. Embracing ESG, the Rise of Zebra Companies, and Animals as Symbols of Corporate Values – with Ditte Buch Andersen from Neurons (00:00:00)

2. People and Culture Trends in Organizations (00:00:04)

3. The fusion of Payroll with People and Culture (00:01:05)

4. How Hiring is a bit like Dating (00:03:09)

5. Cultural fit versus Cultural add when hiring (00:03:45)

6. The Process of Identifying Company Values (00:06:35)

7. Killing your Darlings when Choosing Final Values (00:11:13)

8. Animals as Symbols of Company Values (00:12:03)

9. Zebra Companies, ESG and being Purpose Driven (00:15:02)

10. How Values Informs and Guides Behavior (00:18:20)