Experiences, Engagement, and Marketing | Adriana Usvat

Wonder Podcast: Empowering Women Entrepreneurs to Change the World

Adriana Usvat is the managing partner for FLC Group, a marketing services agency based in Dubai that’s focused on consumer engagement and experiences. Listen in as Adriana shares her story of how FLC Group was started in 2008, in the midst of the recession. Overcoming obstacles and managing growth during such a tumultuous time was no easy feat. Today, FLC Group is one of the best marketing and event management agencies in Dubai. Tune in!

Timestamped show notes 02:20 - Adriana’s Origin Story 05:33 - Why hire Adriana’s FLC Group 07:58 - Marketing vs Sales 08:50 - Opportunity during recession 10:53 - Simple changes 13:32 - An outside perspective 14:43 - Engagement, simplicity, awareness 17:25 - Fostering creativity 21:47 - Honesty is the biggest form of loyalty 23:16 - Marketing in 2022 26:42 - Seamless online and on-ground experience 28:38 - Humor and surprise 32:41 - Challenges with clients 35:53 - Video marketing 37:36 - Habits 42:45 - Advice for aspiring female entrepreneurs

Links FLC Group: https://flc-me.com/