Applying Strategic Mindset to Expand Your Career with Vesselina Markova-Kauffmann

Women Lead

In this episode, Nadia Koski interviews Vesselina Markova-Kauffmann, Brand Partnerships Leader Retail at TikTok. They discuss Vesselina's series, #EmpowerHerFridays, where she interviews inspirational women and shares their stories.

Vesselina talks about her career journey, from studying politics to finding her passion in marketing and sales. She emphasizes the importance of negotiation and debate to arrive at win-win solutions for herself and with her clients. Her insights on strategy, personal branding, and the power of saying ‘no’ are just a few of the big takeaways from this conversation. Nadia and Vesselina both agree that effective communication is key to career development.

They also explore how long-term, strategic thinking and self-reflection can influence your decision-making, and how we can develop our self-confidence by seeking feedback. Vesselina also emphasizes how the power of asking for help and relationship-building based on understanding others’ needs enhances relationships and long-term growth.

LINKS

#EmpowerHerFridays on LinkedIn
Connect with Vesselina Markova-Kauffmann on LinkedIn

BOOKS

Multipliers

Impact players

Produced and Hosted by Nadia Koski
Engineered by Phil McDowell
Project Lead Dennis Kirschner
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