#83: Diversity Could Be Your Sales Culture's Superpower

Winning the Challenger Sale

Sales leaders, let’s try an exercise: if given a blank sheet of paper, can you write down three “superpowers” for each of your reps?
The best sales leaders aren’t those who force reps to sell like them. Sales teams that consistently win lean into diversity through supportive leadership that enables psychological safety and amplifies individual strengths.
By intentionally welcoming diverse voices into the room, these leaders bring more solutions to the table.
In this episode, we’re joined by Chantel George, founder & CEO of Sistas In Sales, which she founded to bring the mentorship, opportunities, and networking, and training that she wishes she had when she started in sales to women from diverse backgrounds. Now with more than 5,000 members, Sistas in Sales hopes to build a more inclusive, well-rounded profession for generations to come.
Join us as we discuss:

• Why failing to build a diverse sales team leaves important, problem-solving perspectives — and money— on the table
• How the best leaders trust their sellers
• Why it’s important to build psychological safety