Learn the Quantitative Approach to Marketing-Len Ward
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Manage episode 366780273 series 3244175
Len Ward, Principal of Ward Consulting, discusses his history on Wall Street, working in an e-commerce start-up, the founding of two of his own businesses, and how he has applied his quantitative background to his marketing consulting. With over 26 years of experience in entrepreneurship, business finance, and digital marketing, Len specializes in helping small businesses understand marketing ROI, customer acquisition costs, and marketing investment allocations. Len shares some of the strategies he employs when working with small businesses to help them achieve their growth goals.
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