Episode 46 - Email Marketing

Why such a fuss

James, from Uptech, and I have a great discussion about email marketing. We covered why it's important to get proper consent and the right way to do it, so you don't run into legal trouble. I particularly wanted to talk to James on this topic, given his 20+ years experience in the sales and marketing sphere, and ask him to share his thoughts. #gdpr #pecr #dataprotection #directmarketing #emails #promotions #emailmarketing #consent #sales #marketing #promotionalemails #newsletter