Tech Tools to Decode Consumer Behavior - Where We Buy #281

Where We Buy: Retail Real Estate with James Cook

This episode features two tech companies, exploring what their products mean for retailers and shopping centers. Verlin Youd explains how Ariadne's technology tracks customer behavior in physical locations such as stores, shopping centers, and airports, thereby providing retailers with analytics historically limited to e-commerce. Zied Ladhari discusses how Raydiant's platform delivers content on digital screens both inside and outside of stores. The platform can monitor the performance of employees, gather demographic data about customers, and even customize content based on customer engagement.

James Cook is the Director of Retail Research in the Americas for JLL.

Special thanks to Ebere Anokute for conducting the interview.

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