Creating Extraordinary Places with "Irreplaceable" author Kevin Ervin Kelley - Where We Buy #309

Where We Buy: Retail Real Estate with James Cook

Architect and author Kevin Ervin Kelley speaks about his book "Irreplaceable: How to Create Extraordinary Places that Bring People Together." He discusses the key elements that make places great, the importance of combining diverse components to enhance user experience, and how retail environments can outperform online competition by focusing on powerful, emotional experiences. Industry experts Ana Leon with Nuveen and Laura Fullington with Tanger join the conversation, examining successful case studies such as The Grove in Los Angeles and innovative retail designs translated from deep customer insights. The episode also explores the emotional and behavioral impacts of better-designed environments on shoppers.

James Cook is the Director of Retail Research in the Americas for JLL.

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