A secret field that summons lightning. A massive spiral that disappears into a salt lake. A celestial observatory carved into a volcano. Meet the wild—and sometimes explosive—world of land art, where artists craft masterpieces with dynamite and bulldozers. In our Season 2 premiere, guest Dylan Thuras, cofounder of Atlas Obscura, takes us off road and into the minds of the artists who literally reshaped parts of the Southwest. These works aren’t meant to be easy to reach—or to explain—but they just might change how you see the world. Land art you’ll visit in this episode: - Double Negative and City by Michael Heizer (Garden Valley, Nevada) - Spiral Jetty by Robert Smithson (Great Salt Lake, Utah) - Sun Tunnels by Nancy Holt (Great Basin Desert, Utah) - Lightning Field by Walter De Maria (Catron County, New Mexico) - Roden Crater by James Turrell (Painted Desert, Arizona) Via Podcast is a production of AAA Mountain West Group.…
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محتوای ارائه شده توسط Tim Rowe. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Tim Rowe یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Robert O'Rourke and Stephen Brooks teach us about connecting CTV buyers with DOOH audiences via content adjacency
Manage episode 441547085 series 3407000
محتوای ارائه شده توسط Tim Rowe. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Tim Rowe یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Summary
In this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXact.io. They explore the importance of content adjacency in unlocking CTV dollars for DOOH, the impact of this integration on the advertising ecosystem, and the role of AdExact in facilitating seamless campaign activation across channels. The conversation also delves into the significance of measurement and reporting in DOOH, highlighting its advantages over traditional CTV metrics.
Takeaways
- Separating CTV from DOOH is essential for media buyers.
- Content adjacency enhances the effectiveness of advertising campaigns.
- DOOH is evolving with the integration of CTV principles.
- AdExact provides a platform for seamless campaign activation across channels.
- The ecosystem is opening up more buying streams for advertisers.
- Transparency in content adjacency is crucial for building trust with buyers.
- Omnichannel marketing is becoming a standard practice in advertising.
- Buyers are looking for easy-to-use platforms that simplify their workflow.
- Measurement and reporting are key components of successful advertising campaigns.
- DOOH offers advantages in terms of fraud prevention and real-time reporting.
Chapters
00:54 Understanding CTV and DOOH
03:38 Content Adjacency and Its Importance
05:33 The Role of AdXact in the Ad Ecosystem
08:13 Activating Campaigns with AdXact Content Adjacency Engine
10:09 How the Content Selection and Curation Process Works
17:21 Feedback from Media Buyers
19:19 Measurement and Reporting in Omnichannel Advertising
Connect with Rob here: https://www.linkedin.com/in/robert-o-abab7610/
And Stephen here: https://www.linkedin.com/in/stephenbrooksla/
News we covered:
Why Separating CTV from DOOH Matters
https://www.cynopsis.com/cyncity/ctv-and-dooh-advertising-whats-the-difference/
37% of US Marketers Shift Ad Spend from Digital to prDOOH Campaigns
https://www.martechcube.com/37-of-us-marketers-shift-ad-spend-from-digital-to-prdooh-campaigns/
Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.
198 قسمت
اشتراک گذاریManage episode 441547085 series 3407000
محتوای ارائه شده توسط Tim Rowe. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Tim Rowe یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Summary
In this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXact.io. They explore the importance of content adjacency in unlocking CTV dollars for DOOH, the impact of this integration on the advertising ecosystem, and the role of AdExact in facilitating seamless campaign activation across channels. The conversation also delves into the significance of measurement and reporting in DOOH, highlighting its advantages over traditional CTV metrics.
Takeaways
- Separating CTV from DOOH is essential for media buyers.
- Content adjacency enhances the effectiveness of advertising campaigns.
- DOOH is evolving with the integration of CTV principles.
- AdExact provides a platform for seamless campaign activation across channels.
- The ecosystem is opening up more buying streams for advertisers.
- Transparency in content adjacency is crucial for building trust with buyers.
- Omnichannel marketing is becoming a standard practice in advertising.
- Buyers are looking for easy-to-use platforms that simplify their workflow.
- Measurement and reporting are key components of successful advertising campaigns.
- DOOH offers advantages in terms of fraud prevention and real-time reporting.
Chapters
00:54 Understanding CTV and DOOH
03:38 Content Adjacency and Its Importance
05:33 The Role of AdXact in the Ad Ecosystem
08:13 Activating Campaigns with AdXact Content Adjacency Engine
10:09 How the Content Selection and Curation Process Works
17:21 Feedback from Media Buyers
19:19 Measurement and Reporting in Omnichannel Advertising
Connect with Rob here: https://www.linkedin.com/in/robert-o-abab7610/
And Stephen here: https://www.linkedin.com/in/stephenbrooksla/
News we covered:
Why Separating CTV from DOOH Matters
https://www.cynopsis.com/cyncity/ctv-and-dooh-advertising-whats-the-difference/
37% of US Marketers Shift Ad Spend from Digital to prDOOH Campaigns
https://www.martechcube.com/37-of-us-marketers-shift-ad-spend-from-digital-to-prdooh-campaigns/
Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.
198 قسمت
همه قسمت ها
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(IWC + EssenceMediacom) x Locala Case Study: https://asklocala.com/casestudy/iwc-foot-traffic-brand-engagement/ The Programmatic Primer : https://www.theoohinsider.com/programmatic-primer/ Summary In this episode with Ed Silhan, CRO of Locala, we explore topics like the digitization of print and similarities with DOOH, how a mobile-first platform evolved into an omnichannel DSP, and bolt-on tools for publishers for planning and attribution. Ed shares insights about the transformation from traditional print advertising to digital media, drawing parallels with the current evolution in digital out-of-home (DOOH) advertising. The discussion highlights Locala's approach to programmatic advertising, audience targeting, and attribution across multiple channels. Takeaways How Locala uses AI and location data to find hyper-local audiences at scale The portability of attribution capabilities, including foot traffic measurement for DOOH campaigns, for publishers and advertisers alike Panel Optimizer technology for DOOH optimization, launched in October, enables real-time audience targeting for brands and outcomes Device Graph 101 - what is it and why does it matter? Real-time optimization and reporting capabilities through customizable attribution windows Connect with Ed and Locala Website: www.asklocala.com Learn more about their solutions and connect with Ed Silhan on LinkedIn for further discussions about omnichannel programmatic advertising solutions. Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
1 Eric Tilbury teaches us Why Outcomes Beat Clicks and How to Unlock DOOH's Potential in a Cookieless World 28:55
The Programmatic Primer : https://www.theoohinsider.com/programmatic-primer/ Summary In this conversation, Tim and Eric Tilbury talk about the problems with attribution vs outcome-based measurement and why outcomes ultimately beat clicks and other performance metrics that are often the KPIs of a media buy. Eric talks about the role of programmatic traders in campaign execution and how to unlock the power of one-to-many tactics like DOOH in your next programmatic media buy. Key Topics : The limitations of user-based attribution and the need for a more holistic approach to measurement. The benefits of Marketing Mix Modeling (MMM) for understanding the true impact of advertising campaigns. How DOOH can thrive in a privacy-first world by focusing on outcomes and delivering impactful creative experiences. Real-world case studies showcasing the effectiveness of DOOH when combined with data-driven strategies. Connect with Eric: On X: https://x.com/EricTilbury_RTB On LinkedIn: https://www.linkedin.com/in/eric-tilbury-2a798932/ And learn more about inuvo at https://inuvo.com/ Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
1 Alvaro Villa teaches us about Automating Direct Sales and Navigating Programmatic as a DOOH Publisher 26:53
"Automation is 100% the job to be done." - Alvaro Villa, FatTail Summary In this episode of OOH Insider, Tim Rowe and Alvaro Villa discuss the challenges facing DOOH advertising, focusing on the importance of maintaining premium inventory standards, the role of automation in direct sales, and the challenges faced by publishers navigating the Programmatic DOOH explosion. Join us as we explore how FatTail helps publishers like WebMD and The Financial Times with end-to-end ad ops, automating direct sales strategies, and enabling programmatic growth that maintains premium standards for brands, publishers, and partners. The conversation specifically highlights and emphasizes the need for direct relationships and an understanding of how and why media is transacted. Takeaways Why direct advertising still generates the majority of revenue for publishers. What role does Automation serve in reducing friction and selling more? How Creativity in direct sales is a superpower and competitive advantage. The importance of integrations with existing systems to unlocking value. Embracing what makes your inventory unique and how to sell it without slowing down. Chapters 01:24 Understanding Premium Content and Direct Advertising 03:17 The Role of Automation in Advertising 04:38 Defining 'Programmatic' 07:47 Balancing Direct Sales and Programmatic Efficiency 09:09 Addressing Common Publisher Pain Points 11:38 Case Study: GSTV and FatTail Collaboration 15:10 Integration Challenges in DOOH 19:07 Strategizing Sales Approaches for DOOH Publishers Learn more about FatTail here: https://www.fattail.com/ Connect with Al here: https://www.linkedin.com/in/alvaro-villa-4034627/ Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
Summary In this conversation, Tim and Emmy-Award Winning Media Researcher, Bill Harvey, Founder/Chairman at Research Measurement Technologies, Inc. , unpack the evolution of addressable TV advertising technology, focusing on the development of driver tags and their impact on recommendation engines. Bill shares insights from his early work in the industry, the creation of a system that distilled a million words into 265 driver tags, became the concept of 'Resonance' (vs Attention), and how these tags have proven to be more effective than other traditional attention metrics in predicting sales outcomes. The discussion covers the integration of resonance in digital advertising, the relationship between resonance and physical context, and the future of addressability and AI in advertising. Takeaways Driver tags were developed to empirically deduce behavioral drivers. Driver tags have shown to be more effective than attention metrics in predicting sales. Privacy can be maintained while optimizing marketing strategies through data clean rooms (DCRs). Resonance drives Attention and can maintain interest in ads themselves. Bill's literary pursuits reflect his lifelong interest in consciousness, improving the world, and using advertising as a vehicle for positive impact. Chapters 00:00 Introduction and Upcoming Events 01:25 The Genesis of Driver Tags 12:47 Evolution of Recommendation Engines 17:41 Effectiveness of Driver Tags vs. Attention 30:30 Integrating Resonance in Digital Advertising 33:26 Resonance and Physical Context in Advertising 38:43 The Future of Addressability and AI in Advertising 43:22 Creative Challenges and AI Solutions 47:17 Bill's Literary Pursuits and Motivations Connect with Bill and learn more about his work here: https://www.humaneffectivenessinstitute.org/ https://www.rmt.solutions/ https://billharveyconsulting.com/we-just-won-an-emmy/ https://www.linkedin.com/in/bill-harvey-9581801/ And learn more about Semasio at https://www.semasio.com/ Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
Summary In this episode of Out of Home Insider, Tim interviews Jeromy Sonne , Founder of Daypart.ai , discussing the evolution of his career in advertising, the challenges of running a DSP, and the transformative role of AI in advertising. Jeromy shares insights on how Daypart.ai has pivoted to focus on B2B marketing and the importance of understanding customer needs in the advertising landscape. The conversation also delves into the practical applications of AI in media buying and the future of advertising strategies. Takeaways AI can automate monotonous tasks, allowing marketers to focus on creativity and strategy. Holistic probabilistic attribution is key to understanding advertising effectiveness. AI can enhance user experience by streamlining data communication. Daypart.ai aims to bridge the gap in B2B advertising by unlocking new channels. The future of advertising will involve a blend of human creativity and AI efficiency. Connect Jeromy Sonne on Twitter Jeromy Sonne on LinkedIn Daypart.AI Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
1 Jonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishers 24:07
READY TO TAKE THE FIRST STEP TO UNLOCKING THE LONG TAIL? SellMoreDOOH.com Summary In this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify the process of creating and launching commercials for CTV. They explore how the platform solves challenges for brands and publishers, the future of AI in advertising, and trending industry news. Takeaways Generative AI can create commercials in seconds. The platform supports multiple languages and dialects. Advertisers can launch campaigns on major streaming platforms. The ease of use has led to concerns about credibility. Full funnel measurement is crucial for advertisers. The future of advertising will heavily involve AI technology. Challenges include getting advertisers comfortable with AI. The platform aims to democratize CTV advertising. Upcoming versions of the platform will enhance creative capabilities. Try Streamr AI 2.0 Here: https://streamr.ai/pro/ Chapters 00:00 Introduction to Streamr AI and Live Demo 02:46 The Evolution of Advertising with Gen AI 05:59 Challenges and Solutions in CTV Advertising 08:57 The Future of Gen AI in Advertising 11:57 Building a Marketplace for CTV Advertising 15:01 The Impact of AI on Advertising News We Discussed IAB Tech Lab introduces Ad Format Idol initiative to standardize CTV ad formats https://www.streamtvinsider.com/advertising/iab-tech-lab-introduces-ad-format-idol-initiative-standardize-ctv-ad-formats Pulling A FAST One: 25% Of CTV Ad Inventory Can Only Be Bought Via Linear TV https://www.adexchanger.com/on-tv-and-video/pulling-a-fast-one-25-of-ctv-ad-inventory-can-only-be-bought-via-linear-tv/ Connect & Learn More Connect with Jonathan Moffie on LinkedIn: https://www.linkedin.com/in/jonathanmoffie/ Checkout Streamr.ai: https://streamr.ai/ A bit about FAST Channels (As discussed in today's podcast) According to the IAB, FAST channels are free, ad-supported streaming TV channels that offer scheduled content in a linear format: Definition : FAST stands for "Free Ad-supported Streaming TV". FAST channels are similar to broadcast TV networks and offer scheduled content. Content : FAST channels offer a variety of content, including live TV, on-demand content, and genre-focused channels. Access : FAST channels are available on smart TVs, mobile apps, tablets, and other internet-enabled devices. Some services are tied to specific brands, such as Samsung TV Plus on Samsung devices. Monetization : FAST channels are monetized by inserting ads into the programming. Viewing experience : FAST channels offer a "leaned-back" viewing experience. Benefits : FAST channels can benefit content owners and advertisers. FAST channels differ from subscription-based services like Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
Connect with Ravi Patel, Founder of Swym.ai https://www.linkedin.com/in/ravipats/ Check Out Swym.ai here: https://www.swym.ai/ Marketing Brew Curation Article https://www.marketingbrew.com/stories/2024/10/15/the-ad-tech-world-s-newest-buzzword-is-curation Microsoft Exits Retail Media https://www.retailbrew.com/stories/2024/10/15/microsoft-is-reportedly-exiting-its-retail-media-business Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
1 DOOH Programmatic Primer: Learn about How Programmatic Trading is influencing DOOH and how to think about growth as a publisher 26:54
Summary In this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding programmatic trading. Tim emphasizes the need for direct sales strategies and best practices for private marketplace (PMP) deals while navigating the challenges of open auctions and remnant inventory. The episode concludes with a call to escape the echo chamber of sales discussions and focus on actionable strategies for growth. DOWNLOAD THE DECK FROM TODAY'S EPISODE: https://www.theoohinsider.com/downloads/2025-programmatic-dooh-primer/ Takeaways Happy anniversary to OOH Insider! Understanding advertising spend is critical as a publisher. DOOH is gaining a larger share of spend, but is it growing? Programmatic trading is on the rise, but direct sales are essential to growth. PMP deals offer curated inventory for targeted advertising. Open auctions can lead to quality control issues. Direct sales teams are necessary for success in programmatic. Brands are increasingly using programmatic for trafficking advertising. Escaping the echo chamber is essential for true innovation. Chapters 00:00 Celebrating Five Years of OOH Insider 02:47 Introduction to the Programmatic Primer 06:06 Understanding Global Advertising Spend 08:57 The Shift Towards DOOH 11:49 Programmatic Trading Insights 15:07 Best Practices for PMP Deals 17:56 Navigating Open Auctions and Quality Control 21:11 The Importance of Direct Sales 24:05 Escaping the Echo Chamber Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
Summary In this episode of the Marketecture podcast, host Ari Paparo is joined by Eric Franchi and Tim Rowe, founder of the OOH Insider podcast, to dive into the world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. The episode kicks off with an exciting scoop about a recently published deck from DoubleClick ( get it here ), revealing insights that highlight their conservative estimates regarding media revenue. From there, it's an action-packed conversation about Why DOOH Matters, how it's being traded, and speculation on winners and losers as the programmatic pieces fall into place. Takeaways Market Size and Growth : The global DOOH market is approximately $21 billion, with $5 billion in the U.S. Despite growth, its share of advertising spend is declining, indicating challenges in capturing a larger market share. Fragmentation Challenges : The DOOH industry faces fragmentation, with many screens and networks leading to inefficiencies. Most programmatic transactions occur through private marketplaces (PMPs), complicating the buying process. Future of DOOH : The integration of DOOH with connected TV (CTV) and advancements in technology, such as first-party data utilization, are seen as key opportunities for growth and innovation in the sector. Attention Measurement : The collaboration between IAB and MRC for attention measurement accreditation is a significant step towards validating attention as a metric in advertising, which could benefit OOH advertising strategies. Chapters 00:02:05 - Why Care About OOH/DOOH? 00:02:23 - Case for DOOH 00:02:49 - Market Size of DOOH 00:04:07 - Growth Challenges in DOOH 00:07:16 - Programmatic Transactions in DOOH 00:08:03 - Leading Programmatic Companies in DOOH 00:13:08 - Measurement in DOOH 00:16:33 - Future of DOOH and CTV Convergence 00:21:45 - Roku's Role in DOOH 00:37:41 - Attention Measurement in OOH Check out the Marketecture Podcast at https://www.marketecture.tv/ Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
Summary In this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore challenges posed by fragmentation in the RTB supply landscape, sources of demand for DOOH inventory, and strategies employed by networks that are succeeding in this space. The conversation also delves into programmatic advertising's implications and the role of ad networks, emphasizing the need for screen owners to make informed decisions about partnerships and inventory management. Takeaways SPO involves deliberate choices about RTB auctions. DOOH faces ambiguity compared to CTV. 75% of DSP money is concentrated in three platforms. Winning networks focus on specialized SSPs for inventory. Screen owners must ensure their supply is highly available. Ad networks can dilute ad spend for screen owners. The market rewards publishers who run duplicate auctions. Screen owners face a dilemma in choosing partnerships. Transparency in advertising is crucial for trust. Jounce Media offers valuable resources for understanding the market. Chapters 00:00 Introduction to Supply Path Optimization (SPO) 02:54 Challenges in DOOH Advertising 06:29 Understanding Demand Sources in DOOH 11:32 Winning Strategies for DOOH Networks 15:55 Navigating Programmatic Advertising in DOOH 19:44 The Role of Ad Networks in DOOH News We Covered Commerce Video Drives Retail Growth Advertisers Measure Retail Media Success Through Performance How to Connect with Chris Kane Check out Jounce Media: https://jouncemedia.com/ Connect with Chris Kane on LinkedIn: https://www.linkedin.com/in/christopherfkane Follow him on Twitter/X: https://twitter.com/ckane Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
1 Robert O'Rourke and Stephen Brooks teach us about connecting CTV buyers with DOOH audiences via content adjacency 33:57
Summary In this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXact.io . They explore the importance of content adjacency in unlocking CTV dollars for DOOH, the impact of this integration on the advertising ecosystem, and the role of AdExact in facilitating seamless campaign activation across channels. The conversation also delves into the significance of measurement and reporting in DOOH, highlighting its advantages over traditional CTV metrics. Takeaways Separating CTV from DOOH is essential for media buyers. Content adjacency enhances the effectiveness of advertising campaigns. DOOH is evolving with the integration of CTV principles. AdExact provides a platform for seamless campaign activation across channels. The ecosystem is opening up more buying streams for advertisers. Transparency in content adjacency is crucial for building trust with buyers. Omnichannel marketing is becoming a standard practice in advertising. Buyers are looking for easy-to-use platforms that simplify their workflow. Measurement and reporting are key components of successful advertising campaigns. DOOH offers advantages in terms of fraud prevention and real-time reporting. Chapters 00:54 Understanding CTV and DOOH 03:38 Content Adjacency and Its Importance 05:33 The Role of AdXact in the Ad Ecosystem 08:13 Activating Campaigns with AdXact Content Adjacency Engine 10:09 How the Content Selection and Curation Process Works 17:21 Feedback from Media Buyers 19:19 Measurement and Reporting in Omnichannel Advertising Connect with Rob here: https://www.linkedin.com/in/robert-o-abab7610/ And Stephen here: https://www.linkedin.com/in/stephenbrooksla/ News we covered: Why Separating CTV from DOOH Matters https://www.cynopsis.com/cyncity/ctv-and-dooh-advertising-whats-the-difference/ 37% of US Marketers Shift Ad Spend from Digital to prDOOH Campaigns https://www.martechcube.com/37-of-us-marketers-shift-ad-spend-from-digital-to-prdooh-campaigns/ Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
1 From Data to Dollars: A Framework for Measuring In-Store Retail Media with Dan Hight, Placer.ai and Paul Brenner, Vibenomics 35:55
The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force in digital advertising, led by giants like Amazon and Walmart. But as retail media networks expand beyond traditional search formats into video, audio, one question remains - how can OOH capture more share of wallet and ride this wave? 📌 Why You Should Listen: This episode is packed with valuable insights for anyone involved in retail, advertising, or media. Whether you're a retailer looking to enhance the shopping experience and monetize your in-store audiences or a brand aiming to optimize your advertising spend, this conversation will provide you with actionable takeaways. Meet Our Guests: Dan Hight : Head of Advertising and Media Partnerships at Placer.ai , a location analytics and market intelligence company. Paul Brenner : SVP of Retail Media and Partnerships at Vibenomics , the advertising ad tech and retail media division of Mood Media . What You'll Learn: The Explosion of Retail Media : Discover why retail media is the fastest-growing segment in advertising and how it closely ties ad spend to outcomes. Success Factors : Learn what successful retail media networks are doing right, from leveraging first-party data to achieving high loyalty card participation. Role of Technology : Understand the critical role technology plays in in-store retail media and how it impacts monetization and customer experience. Impressions and Attribution : Get insights into how impressions are quantified and the importance of accurate, trusted data for brands. Audio's Impact : Explore the dynamic role of audio in enhancing the in-store experience and driving customer engagement. 🔗 Listen Now: 🎙️ https://www.theoohinsider.com/from-data-to-dollars-a-framework-for-measuring-in-store-retail-media-with-dan-hight-placerai-and/ 📬 Connect with Dan and Paul: Dan Hight - https://www.linkedin.com/in/danhight/ Paul Brenner - https://www.linkedin.com/in/pabrenner/ 🌟 Don't Forget: If you found this episode helpful, please share it with someone who could benefit. And as always, make sure to smash that subscribe button and leave us a review wherever you're listening. Your support helps us grow and continue bringing you valuable content. Thank you for being a part of our community! - Tim P.S. Have feedback or questions? Email us at tim@theoohinsider.com Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
1 AI-Powered Media Buying: How Mark Cuban and Brecker Brees, Founder of Preflect Are Disrupting DTC 40:04
Curious about how AI is disrupting media buying? If so, then this episode is a must-listen! We dive deep with Brecker Brees, Founder of Preflect , a platform aiming to replace media buying agencies with AI. 🤖 The Origin Story of Preflect : Brecker shares the story of why Mark Cuban invested in an AI Media Buying platform. AI in Media Buying : Understand how AI is being used to unlock efficiencies and drive growth for some of the fastest-growing brands. Impact of iOS 14.5 : Learn how the changes in iOS 14.5 have influenced media buying and how technology is being used to adapt to these challenges. Challenges for Small to Mid-Sized Brands : Find out what's holding back DTC brands spending between $3,000 and $90,000 a month on ads from scaling faster and spending more. Future-Proofing with AI : Get insights into how Preflect's AI-driven platform automates ad buying, optimizes budgets, and adapts to platform changes seamlessly. 📌 Why You Should Listen: If you're a brand owner, marketer, or just someone interested in the future of AI in marketing, this episode is packed with valuable insights and practical advice. Brecker's journey from a college project to a successful AI platform backed by Mark Cuban is not only inspiring but also full of actionable takeaways. 🔗 Listen Now: 🎙️ https://www.theoohinsider.com/ai-media-buying 📬 Connect with Brecker: Social Media: @BreckerBrees 🌟 Don't Forget: If you found this episode helpful, please share it with someone who could benefit. And as always, make sure to smash that subscribe button and leave us a review wherever you're listening. Your support helps us grow and continue bringing you valuable content. Thank you for being a part of our community! - Tim P.S. Have feedback or questions? Email us at tim@theoohinsider.com Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
Ever wondered what it takes to go viral on DTC Twitter for the right reasons? Meet Cory Gill, who did just that with his groundbreaking research on the Shopify App Store. 🛒 📌 Why You Should Listen: Whether you're a Shopify app developer, an e-commerce enthusiast, or just curious about the inner workings of app stores, this episode is packed with insights. Cory's research sheds light on the often-overlooked B2B app store ecosystem and offers actionable takeaways for anyone looking to improve their app's performance. B2B App Marketplaces: The research and conversation focuses on factors that impact app rankings, drawing parallels with consumer app stores like Google Play and Apple App Store. But Shopify's B2B nature makes it unique, find out why. Reviews, Ratings, and Pieces of Flare: Discover the surprising factors that influence app rankings, including the impact of reviews, average review ratings, and the built-for-Shopify badge. How To Win: Cory shares practical strategies for app store optimization, keyword usage, and the role that maintaining high review ratings plays. The Power of Momentum: We discuss the impact of the "snowball effect" in app rankings. Apps that perform well continue to do so, thanks to momentum and social proof. 📃 Download the Shopify App Store Analysis here: https://www.alialearn.com/shopify-app-analysis 🔗 Listen Now: 🎙️ https://www.theoohinsider.com/winning-the-shopify-app-store 📬 Connect with Cory: Social Media: @CoryGill Email: cory@alialearn.com 🌟 Don't Forget: If you found this episode helpful, please share it with someone who could benefit. And as always, make sure to smash that subscribe button and leave us a review wherever you're listening. Your support helps us grow and continue bringing you valuable content. Thank you for being a part of our community! - Tim P.S. Have feedback or questions? Email us at tim@theoohinsider.com Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
1 Building for Exit:Transitioning Your Agency to a SaaS Company with Ben Sharf, Co-Founder of Platter 34:05
We sit down with Ben Sharf, Co-Founder of Platter , to discuss making the leap from being an Agency to becoming a SaaS. 🎧 Episode Highlights: Taking The Leap : Discover what made Ben turn down a lucrative consulting job just 12 hours before his first day to join an early-stage COVID testing startup that scaled to $50 million in revenue in just five months. Identifying Pain Points : Platter started as an e-commerce agency. Ben shares how they identified recurring pain points in the Shopify ecosystem and turned them into a productized solution. 🛒 Incentive Structures : We unpack how misaligned incentives can disrupt business processes. Ben explains why agencies often struggle to productize their services. 📊 Plotting Your Course : Ben talks about the challenges and strategies for transitioning from an Agency to a SaaS company. "You're not going to get to where you want to go if you don't know where it is that you're trying to get to." 🗺️ Monetizing Excess Value Creation : Learn why focusing on profitability instead of just revenue is crucial, especially in today's market. Ben shares how Platter aims to make and save money for their clients, at the same time. 💰 Saying No to Bad Revenue : Ben discusses the importance of recognizing and avoiding bad revenue. "The people with the least amount of money end up having the most amount of problems." 🚫💸 The Role of AI : Discover how AI is integrated into Platter's operations and the importance of staying ahead of technological advancements. 🤖 Self-Awareness & Vulnerability : Ben opens up about the importance of self-awareness and vulnerability in both personal and professional life. "Regret hurts a lot more than failure. Take the risk and do the things that consume your mind." 🧠 📌 Why You Should Listen: This episode is packed with actionable insights and real-world experiences that can help you navigate your own entrepreneurial journey. Whether you're looking to transition from an Agency model to a SaaS company, or simply want to hear an inspiring story of resilience and innovation, this episode has something for you. 🔗 Listen Now: 🎙️ https://www.theoohinsider.com/ben-sharf-platter 📬 Connect with Ben: Social Media: @BenSharf Email: ben@platter.co 🌟 Don't Forget: If you found this episode helpful, please share it with someone who could benefit. And as always, make sure to smash that subscribe button and leave us a review wherever you're listening. Your support helps us grow and continue bringing you valuable content. Thank you for being a part of our community! - Tim P.S. Have feedback or questions? Email us at tim@theoohinsider.com Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout Are you built to scale? Built for sale? Or built for fail? TL;DR: Tune into this episode of OOH Insider with Tim Rowe and Kyle Hunt if you’re thinking about starting your own ad agency, especially if you want to work with D2C and ecom brands. Learn the key pitfalls that make an agency unacquirable The critical difference between working in your business vs. on your business And the seasonal dynamics that impact ad spending Discover what makes a company an attractive acquisition target and why owning brands could be a strategic move for agencies. Get insights on prioritizing effective merchandising over basic marketing, the risks and rewards of making significant business bets, and the common trap of chasing new ventures at the expense of expanding what already works. This episode is packed with actionable strategies for anyone looking to elevate their agency-operational acumen. Scaling agencies is hard BUT there are a few common mistakes that can hinder growth and make them less attractive as acquisition targets - how do you know if you’re making them or not? Thinking about starting an agency? Here’s how to know when it’s the right time. 00:03:29-00:03:39 - "I'm making so much money for these guys. I should be doing this on my own and starting something else." BEWARE The Brilliant Bottleneck - Does this sound like anyone you know? 00:06:53-00:07:04 - "The Brilliant Bottleneck is where they are so involved in working in the business and they know where all of the deep tribal knowledge is buried. They know how it should look and feel, (so much so) that they themselves become the thing preventing the agency from actually scaling ." The #1 Shortcut to Building a Better Business 00:16:09-00:16:19 - "It's a little bit of good old fashioned roll up your sleeves and figure it out. Talk to humans." Is the silent killer lurking in your day-to-day? 00:24:07-00:24:17 - "I think shiny object syndrome is the number one killer of great entrepreneurs because it pushes your focus to multiple places." Top 3 Things I Learned From Kyle Hunt: Avoid being the "brilliant bottleneck": Agency owners should learn to delegate and trust their team, rather than being the bottleneck for decision-making and progress. This allows for scalability and growth. Be cautious of shiny object syndrome: Agency owners should resist the temptation to constantly chase new strategies and channels. Instead, focus on doing more of what is already working and optimizing those areas for better results. Plan ahead for peak seasons: Proper planning and preparation are key for successful peak seasons like Black Friday and Cyber Monday. Start planning well in advance to ensure smooth operations and avoid last-minute chaos. 📧 Connect with Kyle Kyle offers a free 21-point agency assessment: If you are an agency owner in the one to five million dollars per year revenue range and looking to exit, you can reach out to Kyle Hunt for a free 21-point agency assessment to explore potential opportunities. Twitter: https://twitter.com/huntkyle Link Tree: https://linktr.ee/kyledtc Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
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Where DOOH Meets AdTech
1 The Shopify Site Speed Scam: How Brands Are Being Duped and Why It Matters For Media Partners with Lukas Tanasiuk, Founder of The Nice Agency 1:03:28
1:03:28 
پخش در آینده 
پخش در آینده 
لیست ها 
پسندیدن 
دوست داشته شد1:03:28
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدThere are more than 4.4M sites hosted on Shopify. Best known for as a powerhouse platform enabling DTC and E-Commerce brands, Shopify isn't just for boutique challengers. It's trusted by Blue Chips like Heinz, Tesla, and Red Bull too, but regardless of size - your site speed is a HUGE part of your customer's experience and ultimately, revenue 🤑 Why does it matter? Because media money drives interest. Interest drives intent. And intent shows up as bricks or clicks - store visits or web visits. Imagine 9 out of every 10 customers who walked into your brick-and-mortar store turning around and walking out before buying or even talking to anyone. Would you consider that a success? Of course not. Deloitte Insights 📰 "A staggering 70% of consumers admit that a slow-loading website negatively affects their willingness to make purchases from online retailers" A delay of 1-3 seconds in page load time increases the likelihood of a bounce by 32%. As the delay increases to five seconds, the bounce rate jumps to 90%. This means that 9 out of every 10 customers will leave the site if it takes five seconds to load. Now consider the opening question... "Why does it matter?" Find out: 1) How the scam works 😲 2) How to identify if you or someone you're working with has been duped 🧐 3) Why it matters to anyone responsible for driving traffic 📈 What does site speed and media mix say about YOUR brand? 00:10:55-00:11:05 - "If it takes that long to load, I'm thinking personally..."Ah, you know, they're advertising on a billboard. They're old school. They're not quite online-ready." So they're not cool. In my mind. I'm going to go get this brand. How much is a slow site costing? 00:17:29-00:17:40 - "A page load time goes from one to three seconds? The probability of a bounce increases by 32% ." Click-and-Mortar - How are offline retail and DTC most similar? 00:52:18-00:52:29 - "How quickly is someone coming to greet me? How friendly are they? How quickly are they asking me the right questions to get me moving towards the right part of the store? How effectively are they building rapport as we're walking to that area of the store? How's their eye contact? It's just all these, it's like the, you know, speeds version of, you know, how quickly are they relaying the information to me and not rambling random" Search 'OOH Insider' wherever you enjoy fine podcasts or directly, here: https://www.theoohinsider.com/shopifyspeedscam Get in touch with Lukas here: On Twitter https://twitter.com/igobylukas On LinkedIn https://www.linkedin.com/in/lukastanasiuk/ With The Nice Agency https://www.theniceagency.co/ Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
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Where DOOH Meets AdTech
1 CMO Insights: Building Trust and Scaling Profitably with OOH with Zachary Padres, Co-Founder of Black Valley 30:56
In this week's episode, Zachary Pardes, co-founder of Black Valley, a modern media collective, and shares his expertise on how out-of-home advertising can be a game changer for brands. From the power of tangible marketing to the importance of creative and engaging content, Zach breaks down the strategies for cutting thru the clutter with big, bold OOH - how in a world saturated with fake influencers and AI, OOH advertising stands out as a genuine and authentic way to connect with consumers. 🚀 Why Out-of-Home Advertising Matters Zach emphasizes the tangible and real nature of OOH in a world filled with digital noise. He highlights the unique opportunity out-of-home provides to capture attention and engage with audiences in a meaningful, memorable way. 00:02:19-00:02:29 - "OOH is one of those few channels that is tangible. It's still real. And not to mention it's sleek , it's sexy . You throw some killer creative up on a board or on transit, people take note." 00:06:18-00:06:29 - "Let's not lose sight of the fact that there is huge value in running BIG, bold , visual creative, that's fun, that's engaging, that's entertaining, and that gets eyeballs on the brand." 📊 Data-Driven Strategies for Success Discover how Black Valley leverages data to drive successful OOH campaigns. From analyzing customer clusters to creating timely and relevant offers, Zach shares insights on how data plays a crucial role in campaign planning and execution. 00:05:47-00:05:58 "I always laugh when execs or senior leadership will come into a room and they'll say, How can you justify this? And it feels so much like you're talking to your pops, like your grandfather back then. "Oh, when I was your age, hot dogs cost a nickel!" And look, yeah, that was true. But we're also not dying of polio, right? So some things have gotten better. Some things have changed. Let's open up our minds a little bit here." 00:09:02-00:09:12 - "I'm sure 2% to 5% of people are like, you know what? I could go for a chicken sandwich. But for the rest of them, it's like, look, you've planted the seed. And the seed is there. And it's going to grow. And you're going to cultivate it." 🌈 Message of the Month: "Chill the F Out! " In a world filled with hustle and bustle, Zach reminds us to take a moment to relax and enjoy life. Remember, it's all going to be okay. So, take a deep breath, put down your phone, and spread some positivity around you. 00:30:57-00:31:07 - "Chill the fuck out. Everyone relax. It's all going to be OK." Connect with Zachary Padres here 🤝 LinkedIn: https://www.linkedin.com/in/zpardes/ Check out the Black Valley media collective here: https://blkvlly.com/ Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
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Where DOOH Meets AdTech
1 Behind the Media Buy: Incrementality and Lifecycle Marketing with Chris Rigas, VP, Media at Markacy 20:59
Top 10 Takeaways 📰 Brands should focus on acquiring new customers rather than overspending talking to existing customers via paid media. Why? Because the reported ROAS for existing customers is typically higher than the actual incremental ROAS. Incrementality testing is critical to determining the true impact of different marketing channels. Try This: Match market tests can help identify the incremental revenue generated by specific channels. Balancing media spend between creative and actual media is essential. Creative plays an important role in driving performance and can be overlooked. Consider: Effective ad dollars and the relationship to creative dev. Traditional media, like OOH, can be truly incremental and complementary to digital channels like Facebook and Google. Why: Reaching new audiences. Over-attribution can occur when multiple platforms take credit for the same conversion. Pro Tip: Limit the number of digital channels and focusing on the ones that drive the most results can help avoid over-attribution. Transparency in messaging during sales events, like Black Friday or Cyber Monday, is table stakes. Brands should avoid misleading or confusing customers with any sale message to maintain a positive customer experience. User-generated content (UGC) is under leveraged in promoting sales. Brands should consider creating more entertaining and relatable content that resonates with their target audience. Brands should prioritize email and SMS programs, as well as website optimization, to maximize customer retention and lifetime value. Avoid over-optimization from a content standpoint. Instead of creating highly tailored creative for existing customers, focus on distilling the brand and product in a way that is universal and engaging to a broader audience. Pro Tip: Be cohesive. When working with media partners, prioritize those who provide input and expertise on creative strategies. Their insights can help optimize the effectiveness of out-of-home, TV, or direct mail campaigns. Key Moments 🔑 00:02:09 - Media Buying and Budget Optimization 00:03:31 - Balancing Creative and Media Spend 00:07:10 - Incrementality and Attribution 00:08:19 - Over-Attribution and Marketing Efficiency 00:09:10 - Starting Points for E-commerce Media Buying 00:10:13 - Channel Expansion and Over-Targeting Issues 00:12:18 - Incrementality Testing and Match Market Analysis 00:14:58 - Why NOT To Nurture Existing Customers with Paid Media 00:17:01 - How To Know When to Explore New Marketing Channels 00:22:00 - Black Friday/Cyber Monday Biggest Mistakes 🚨 OOH Case Study 🚨 Don't forget to download the Out-of-Home case study mentioned in the episode. https://www.theoohinsider.com/downloads/case-study-geneo/ Connect with Chris Rigas and Markacy 🤝 LinkedIn: https://www.linkedin.com/in/chris-rigas-b03079b1/ Email: chris.rigas@markacy.com Markacy: https://www.markacy.com/ To listen to the episode, head over to [Podcast Platform] or visit our website [Website URL]. And don't forget to check out the show notes for all the links and resources mentioned in the episode. Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
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Where DOOH Meets AdTech
Are you struggling to track and measure ROI from your marketing mix? Tune in to this episode to decode the digital marketing media buyers' playbook and quantify the full-funnel buyer's journey. 📢 Marketing Measurement: Balancing Data and Insights We've all heard the saying... "I know half of my marketing works. I just don't know which half." Now. with the disappearance of cookies and the rising cost of customer acquisition, it has become more crucial than ever to understand the effectiveness of our marketing efforts. In this episode, our guest, Phoenix Ha, shares her insights on how to balance the need for tracking and measuring every marketing dollar with understanding the full buyer's journey. On Having Hard Conversations About Data 00:14:13-00:14:24 - "I believe in pure honesty, even if it hurts." On Data Bias 00:15:06-00:15:16 - "What's the name of the platform? Google. It's biased. I cannot go after biased data because I suffered the consequences." On Using Data to Inform and Optimize Strategy 00:20:21-00:20:32 - "I can optimize the landing page to show this beanie, but the next three are going to be a snapback. And why don't we create a bundle, increase conversion, reduce the amount of clicks" On iOS 14.5 00:05:47-00:05:58 - "Cataclysmic. I call it the 'AdPocalypse'." On the Founder's Journey 00:07:26-00:07:36 - "I think that's the beautiful part is the journey and falling in love with the process" 🎙️ Origin Story: From Modeling to Marketing Phoenix Ha's origin story starts as a model at a young age, where she developed a passion for the business side of the industry. After a chance encounter during medical school, Phoenix decided to go all-in on a career in marketing. Phoenix has worked with brands like RVCA, Oakley, and Disney, and has led teams of media buyers for some of the fastest-growing DTC brands in the world. But it was the challenges brought about by the iOS 14.5 update that led Phoenix to discover her true passion for data-driven marketing . Today, she is the co-founder of AdBeacon, a platform that helps brands track and optimize their marketing efforts. 🌐 AdBeacon: Solving the Challenges of Measurement AdBeacon utilizes first-party data, to provide brands with a comprehensive view of their marketing performance. With AdBeacon, marketers can track the entire customer journey, from the initial click to the final purchase. The platform offers unique insights, like the ability to parse out Which channels and campaigns are driving new customers 🛍 Optimize landing pages based on purchase data 📈 And even analyze the impact of specific models or creative elements on revenue generation 💰 📧 Connect with Phoenix Twitter: https://twitter.com/_phoenixha LinkedIn: https://www.linkedin.com/in/phoenixha/ Email: phoenix@adbeacon.com Checkout AdBeacon here https://www.adbeacon.com/ Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
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Where DOOH Meets AdTech
1 Decoding the Buyer's Journey: 'Hard to Measure' Marketing Insights from Jeremiah Prummer, Founder of KnoCommerce 35:48
Struggling to separate the signal from the noise in your marketing attribution? 🎙️ Podcast Episode Recap In this episode, we dive deep into the world of "Hard to Measure Marketing Channels" with customer insights platform, KnoCommerce Founder, Jeremiah Prummer . Jeremiah highlights the need to go beyond tracking and measuring every marketing dollar and focus on the qualitative insights that drive growth. By asking the right questions, brands can uncover the motivations behind customer purchases and target their ideal audience more effectively. Also discussed: The impact of different marketing channels, such as TV, radio, and Out-of-Home (OOH) advertising. He emphasizes the correlation between these channels and their ability to amplify word-of-mouth recommendations and build customer trust. By tracking trends and asking customers about their journey, brands can optimize their marketing mix and achieve better results. 📰 Top Highlights With more than 100M survey questions observed each year, Jeremiah helps us understand how "hard to measure" channels like TV, Radio, and OOH, contribute to the overall marketing funnel for some of the world's fastest-growing DTC and e-commerce brands. Jeremiah emphasizes the importance of specifically understanding what motivates customers to buy and bridging the gap between offline and online buying experiences. The correlation between different marketing channels and their impact on the buyer's journey is a key factor in optimizing marketing strategies. TV advertising is an underutilized channel that can provide credibility and reach new audiences, but it requires patience and a longer-term perspective. Key Moments 00:16:43-00:16:54 - "60% plus of people take more than a week to make their first purchase." 00:27:12-00:27:22 "I actually think TV gives you, it gives your brand more credibility than just throwing up a Facebook ad, right? There's a bigger barrier to being on TV and especially on having a good TV ad. I think that tells people you're a legitimate brand. You're real. " 00:30:46-00:30:56 "Asking people 'How long they knew about your brand before purchasing' can be really valuable." 📢 Message from Jeremiah "If I could put any message on a billboard for the world to see, it would be: 'Show up, do your best, and remember that it's enough.' We often get caught up in comparison and feeling like we're not doing enough, but the truth is, as long as we give our best effort, that's all that matters." 📚 Recommended Resources Nine Operators Podcast : Jeremiah recommends this podcast hosted by four entrepreneurs who run nine-figure businesses. Gain valuable insights into planning, operations, and running a successful business. Listen here 📧 Connect with Jeremiah Twitter: https://twitter.com/JeremiahPrummer LinkedIn: https://www.linkedin.com/in/jeremiahprummer/ Email: jeremiah@knocommerce.com To listen to the episode, search 'OOH Insider' on your favorite podcast platform or visit https://www.theoohinsider.com/jeremiahmeasures Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
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Where DOOH Meets AdTech
1 The Future of Car Dealership Marketing: Advertising Insights from a Reformed Car Guy (Appearance on Dealer Talk Podcast) 48:56
In this episode of the Dealer Talk podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronounced reformed digital marketer and ambassador for Team Real World, shares his perspective on the effectiveness of traditional marketing strategies and provides tactical insights for dealers looking to leverage these strategies for success. [00:02:32] Traditional marketing's evolution. [00:09:10] SEO Hack - Podcasting for local dealers. [00:15:11] Offline attention arbitrage [00:17:27] Traditional advertising vs digital advertising. [00:20:06] The challenges of digital marketing. [00:23:58] Dealers going dark during COVID. [00:28:23] The ultimate grassroots credibility. [00:32:38] Tracking website traffic correlations. [00:33:45] Thinking differently for profitability. [00:36:27] Deterministic targeting in Out-of-Home (OOH) advertising. [00:40:19] Traditional vs. digital marketing. [00:43:08] Mindshare and advertising effectiveness. [00:46:54] Traditional ad channels and cost. Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
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Where DOOH Meets AdTech
1 Prompt Jockeys: Not Your Grandpa's Billboard - How to Build a Real World Brand and Degenerate Marketing (Appearance on Prompt Jockeys Podcast) 51:22
In this episode, OOH Insider Host Tim Rowe , appears on the Prompt Jockey podcast hosted by Joe DiRico . The Prompt Jockeys get the Insider's take on "What Is OOH?"and how born online brands and creators should start to think about attention in the real world. [00:02:58] Brick and mortar mindset. [00:06:28] Billboards and modern media. [00:11:39] Exploitable value in billboards. [00:14:24] Exposed Visitation Rate - How to Measure OOH Advertising [00:16:40] Long-lasting impact of billboards. [00:22:02] LifeLock's bold marketing strategy. [00:25:36] RideshareTV - backseat tablet advertising. [00:32:02] Young people deleting social media. [00:37:02] Targeting for OOH. [00:41:17] Out of Home and direct mail. [00:44:00] App integration into screens. [00:50:33] Video production and short clips. [00:52:27] Content distribution strategies. [00:55:53] Accountability and motivation. [00:59:44] Changing marketing mix drives success. Connect with Tim Rowe at https://www.linkedin.com/in/troweactual/ And learn more about Joe DiRico here https://www.theoohinsider.com/guests/joe-dirico/ or checkout the Prompt Jockeys podcast - https://www.promptjockeys.ai/ Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
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Where DOOH Meets AdTech
1 The Long-Tail: A Growing Opportunity for OOH - Understanding and Mastering it for Growth in 2024 🚀 14:47
Did you know there's 45% more ad budget available from the long tail? But what is the long tail and how do you master if your own growth? In this episode, Tim Rowe discuss a report from Moffett-Nathanson that lowers its long-term forecast for digital advertising. The trigger for this revision was a profit warning by social media company Snapchat. The firm expresses concerns about the long-term growth prospects of digital advertising, citing unsustainable corporate profitability and the explosion of e-commerce activity by small and medium-sized businesses. Tim highlights how the COVID-19 pandemic has impacted the advertising landscape, with the cost to acquire customers digitally rising and lockdowns causing a flood of money into the internet. As a result, Moffett-Nathanson has lowered its long-term online ad growth forecast by 33%, from 18.5% to 12.5% - find out what it means for your media sales team. [00:01:07] Lowering long-term ad forecast. [00:03:42] The long tail revenue. [00:07:18] Programmatic as a bad deal. [00:11:14] Local regional sales strategy. [00:14:29] Laggy comment section on LinkedIn. Full episode at https://www.theoohinsider.com/thelongtail Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
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Where DOOH Meets AdTech
1 In The Pit: The Journey of Building Your Personal Brand hosted by Swell.ai Founder, Cody Schneider (Appearance on In The Pit Podcast) 48:13
Get SwellAI and Support OOH Insider Or click here https://shorturl.at/kmsw1 Originally aired on the In The Pit podcast with Swell.ai co-founder, Cody Schneider, in this episode, Cody interviews Tim Rowe, Host of OOH Insider and goes under the hood of How OOH Marketing and Advertising works and inside the growth engine that powers the OOH Insider podcast, a Top 100 Apple Podcast. We discuss the importance of learning the skills required to produce and grow a podcast, including content creation and marketing and emphasize the significance of having good distribution for content above everything else. Overall, the episode provides insights into the world of OOH advertising, podcasting and the strategies for success with both. Connect with Cody here https://www.theoohinsider.com/guests/cody-schneider/ Key Moments [00:00:09] Podcasting challenges and growth. [00:04:58] Dominating attention in physical spaces. [00:07:12] Billboard campaigns targeting specific audiences. [00:12:05] Terrible show notes and SEO. [00:13:57] Detaching from perfectionism. [00:19:59] YouTube shorts viewership strategy. [00:23:20] Explosive YouTube growth. [00:25:37] Building media brands with AI. [00:28:43] Podcasting changing lives and businesses. [00:33:19] The magic of billboards. [00:36:20] Growing social accounts through algorithms. [00:38:46] Cheap and effective advertising. [00:42:49] Ramen profitable? [00:47:13] AI and people with lots of tabs. [00:53:03] Deterministic measurement and market feedback. [00:56:12] The power of niche media. Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
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Where DOOH Meets AdTech
1 "It's Just Good Marketing" (NYC Adweek Replay) with Bob Gruters, Loop TV and Brian Rappaport, Quan Media Group 40:51
In this episode, Tim Rowe, host of OOH Insider is joined by Bob Gruters, CRO of Loop TV , and Brian Rappaport, Founder of Quan Media Group in a recreation of their recent panel discussion at Advertising Week titled "It's Just TV". The episode is a raw, direct conversation on the existential crisis facing brands and marketers, and how taking advantage of context and content has never made more sense; given the targetability, measurement capabilities available, and pure efficiency from a cost standpoint. They recount what the in-person experience was like, answer the same audience questions that were submitted LIVE, and build on those concepts in this action-packed panel-style conversation originally titled "It's Just TV" and reborn in this setting as "It's Just Good Marketing". Key Moments: [00:06:05] How does context shape content consumption? [00:07:18] Context and relevance in media. [00:10:34] Building a streaming content network. [00:14:08] Branded content in OOH. [00:21:24] Programmatic sponsorships and independent shops. [00:25:14] Falling effectiveness of advertising online. [00:32:25] Passing data in programmatic advertising. [00:34:15] Being a participant in active feedback and shaping media. [00:38:27] Why should we take OOH advertising seriously? [00:41:49] Digital advertising and news platforms. Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
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Where DOOH Meets AdTech
1 Maximizing Impact: OOH Advertising for Performance Marketers with Simon Mills, Founder of George St. Growth 46:40
Learn About: The 4 Pillars for Performance Marketers Using OOH In this episode, Tim Rowe and performance marketing expert, Simon Mills ( Founder of George St. Growth ) highlight the significance of simplicity and directness in advertising to elicit a response from the audience. They emphasize the need for visual clarity, an offer, and a call-to-action to create the ultimate "branded-performant creative" They discuss the importance of negotiation to bottom-line metrics like CAC and Simon emphasizes the importance of creating a win-win situation for brands and media publishers alike. And check out some of these key moments: [00:06:30] Running direct response test. [00:10:34] SaaS or FinTech application. [00:12:27] Branded search and campaign awareness. [00:15:53] Channel diversification and mindset shift. [00:17:41] The halo effect of OOH advertising. [00:26:26] Impact through wrapped delivery trucks. [00:27:07] Critical Creative for CAC [00:39:38] Negotiating media buying strategies. [00:45:01] How To Measure OOH Advertising and Results. Mentioned links: https://www.theoohinsider.com/guests/simon-mills/ https://georgestgrowth.com/ https://www.linkedin.com/in/troweactual/ https://www.linkedin.com/in/simonmills3/ Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
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Where DOOH Meets AdTech
1 The Last Mile of Marketing: Event Marketing Playbooks For Any Budget With Clay Lundquist, Founder of Exposure Agents 23:08
Join Clay Lundquist , Founder of Exposure Agents , and Tim Rowe, Host of OOH Insider in a conversation about how brands show up, for real. We talk about the importance of customers trying your product and the impact it has on conversion rate, lifetime value, and overall customer satisfaction. Clay teaches us the simplicity with which you can execute an impactful brand experience for your biggest fans with event marketing. Links: Connect with Clay on LinkedIn Here: https://www.linkedin.com/feed/ Learn More About Clay Here: https://www.theoohinsider.com/guests/clay-lundquist/ And Check Out Exposure Agents Here: https://exposureagents.com/ Key Moments: [00:05:51] Why is it important to show up? [00:07:08] Street sampling and market research. [00:010:47] Event marketing as a part of your strategy. [00:12:14] Choosing the right event venue. [00:15:24] Alternative marketing ideas and tactics. [00:20:34] Memories of McDonald's French fries. [00:22:41] Festivals and the last mile of marketing. Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
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Where DOOH Meets AdTech
1 How Brands Show Up, For Real: Is Fake OOH A Problem? Or Industry Growth Hack? With David Title, Partner, Bravo Media 28:59
What makes "Fake OOH", fake? Who gets to decide? Join David Title , Founder and Partner of Bravo Media and Tim Rowe, Host of OOH Insider as we discuss the marketing trend that's taking over social channels - CGI-generated, virtual OOH. We talk about how brands are embracing the idea of creating virtual versions of their content for distribution through social media channels and influencers. And talk about how brands are testing digital versions of their ideas and scaling into the real world. So the question to be answered is - is this a good or bad thing? This episode is definitely Pro-FOOH and explores how this "trend" could be a growth hack for the industry. And checkout some great examples of CGI-Generated OOH here: https://www.youtube.com/playlist?list=PLeUiVph10C44D-MdsNlR6EISGEFBoPqYr Get in touch with David directly at david@bravomedia.com Key Moments: [00:05:10] A visual dining experience. [00:09:31] "Fake OOH" [00:011:02] Anamorphic billboards and social media amplification. [00:17:06] Virtual billboards and perception. [00:19:19] Where's the line between spec art and a lawsuit? [00:23:01] Creative 3D video effects IRL. [00:27:22] How brands are executing against these objectives. Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
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Where DOOH Meets AdTech
1 ROI At Every Touchpoint: Applying DTC Insights to the Physical Retail Space with Rae Guimond, Director of Strategy at PriceSpider 45:37
In this episode, we're joined by Rae Guimond from digital retail analytics platform - PriceSpider . In it, we discuss the changing landscape of consumer behavior and how brands can effectively reach their target audience. We unpack the importance of understanding which marketing channels and opportunities yield the best results and explore how the post-pandemic trends have accelerated the in-store application of digital insights for retail brands. Key Moments: 00:07:19 Consumer spending impacted by inflation. 00:18:46 How to leverage QR Codes to enhance the customer experience. 00:29:43 Real-time data optimization for ROI. 00:35:37 Consider omni-channel customer experience. 00:39:47 Integration of digital and physical for the customer. Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.…
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