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محتوای ارائه شده توسط Evan Kirstel. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Evan Kirstel یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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From Telecom to AI: How 8x8 Simplifies Employee and Customer Conversations

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Manage episode 473476492 series 3499431
محتوای ارائه شده توسط Evan Kirstel. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Evan Kirstel یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Interested in being a guest? Email us at admin@evankirstel.com

Cloud communications has evolved far beyond buzzwords and technical features—today it's about delivering real business outcomes. In this engaging conversation with Bruno, CMO of 8x8, we explore how one of the original players in the communications technology space continues to adapt and innovate in a highly competitive market.
Bruno shares a refreshingly straightforward approach to making complex technology accessible: focus on the business benefits rather than technical specifications. As he puts it, "There's so much fatigue in the industry on the features, the bytes, and everything that we're pushing." Instead, 8x8 emphasizes how their unified communications, contact center, and API solutions work together to improve customer experiences and drive growth.
The discussion takes us through the evolution of workplace communications in the post-pandemic era. While 8x8 embraces hybrid work, Bruno offers thoughtful perspectives on when face-to-face interaction adds unique value: "When you run creative sessions, or deep data sessions, or when you're in a C-level strategy meeting... the energy in the room is really important." This nuanced view reflects 8x8's understanding that technology should enable flexibility rather than dictate a single approach.
We also dive into 8x8's practical approach to AI implementation. Rather than chasing trendy applications, they focus on using AI to analyze communication patterns across channels, identify operational bottlenecks, and deliver actionable business intelligence. Bruno emphasizes the importance of building trust through simplicity and accountability, noting that in an industry where technology decisions have long-term implications, customers need partners they can trust for the long haul.
Want to connect with 8x8 and learn more about their approach to business communications? Visit 8x8.com and check their events tab for upcoming opportunities to engage with their team across the US, UK, Europe, and Asia.

Support the show

More at https://linktr.ee/EvanKirstel

  continue reading

فصل ها

1. Introduction to 8x8 and Bruno (00:00:00)

2. The Challenge of Cloud Communications Marketing (00:02:30)

3. Differentiating in a Competitive Market (00:04:30)

4. Adapting to Post-COVID Hybrid Work (00:06:16)

5. Leveraging AI at 8x8 (00:09:03)

6. Building Customer Trust and Credibility (00:12:44)

7. Future Trends in Customer Engagement (00:16:30)

8. Upcoming Events and Closing (00:19:10)

439 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 473476492 series 3499431
محتوای ارائه شده توسط Evan Kirstel. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Evan Kirstel یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Interested in being a guest? Email us at admin@evankirstel.com

Cloud communications has evolved far beyond buzzwords and technical features—today it's about delivering real business outcomes. In this engaging conversation with Bruno, CMO of 8x8, we explore how one of the original players in the communications technology space continues to adapt and innovate in a highly competitive market.
Bruno shares a refreshingly straightforward approach to making complex technology accessible: focus on the business benefits rather than technical specifications. As he puts it, "There's so much fatigue in the industry on the features, the bytes, and everything that we're pushing." Instead, 8x8 emphasizes how their unified communications, contact center, and API solutions work together to improve customer experiences and drive growth.
The discussion takes us through the evolution of workplace communications in the post-pandemic era. While 8x8 embraces hybrid work, Bruno offers thoughtful perspectives on when face-to-face interaction adds unique value: "When you run creative sessions, or deep data sessions, or when you're in a C-level strategy meeting... the energy in the room is really important." This nuanced view reflects 8x8's understanding that technology should enable flexibility rather than dictate a single approach.
We also dive into 8x8's practical approach to AI implementation. Rather than chasing trendy applications, they focus on using AI to analyze communication patterns across channels, identify operational bottlenecks, and deliver actionable business intelligence. Bruno emphasizes the importance of building trust through simplicity and accountability, noting that in an industry where technology decisions have long-term implications, customers need partners they can trust for the long haul.
Want to connect with 8x8 and learn more about their approach to business communications? Visit 8x8.com and check their events tab for upcoming opportunities to engage with their team across the US, UK, Europe, and Asia.

Support the show

More at https://linktr.ee/EvanKirstel

  continue reading

فصل ها

1. Introduction to 8x8 and Bruno (00:00:00)

2. The Challenge of Cloud Communications Marketing (00:02:30)

3. Differentiating in a Competitive Market (00:04:30)

4. Adapting to Post-COVID Hybrid Work (00:06:16)

5. Leveraging AI at 8x8 (00:09:03)

6. Building Customer Trust and Credibility (00:12:44)

7. Future Trends in Customer Engagement (00:16:30)

8. Upcoming Events and Closing (00:19:10)

439 قسمت

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Interested in being a guest? Email us at admin@evankirstel.com Dr. Kapoor takes us on a fascinating journey from the COVID pandemic's testing challenges to his groundbreaking work at BioAero, where AI meets genomics to revolutionize healthcare delivery. What began as an effort to speed up COVID test results evolved into a mission to solve a critical healthcare bottleneck: the months-long wait for genomic sequencing data that makes personalized medicine nearly impossible to deliver at the point of care. "There's a secret key all of us are born with—a blueprint of our life," Dr. Kapoor explains, describing how our genetic code holds crucial information about disease risks and medication responses that remain largely untapped in current medical practice. The implications are staggering: many patients receive medications that won't work for their genetic makeup, suffering unnecessary side effects while missing potential benefits from treatments better suited to their unique biology. The conversation explores how healthcare is evolving from its traditional reactive model toward "Healthcare 3.0"—where imaging, blood tests, and genomics create a comprehensive picture of a patient's health, enabling truly personalized treatment plans. Dr. Kapoor illustrates this with compelling examples: every seventh person doesn't respond to aspirin after a heart attack, many Asians experience side effects from high-dose statins, and diet recommendations like "Mediterranean diet" may benefit some genetic profiles more than others. With BioAero's technology, doctors can move beyond population-based averages to treatments tailored for individual genetic makeup. Beyond clinical applications, Dr. Kapoor shares his vision for decentralized health data that empowers patients to control their own information, potentially transforming clinical trials by making them more inclusive of diverse populations. Looking ahead, he predicts healthcare increasingly delivered at home, with less reliance on hospitals except for acute care and special procedures. Countries worldwide are already implementing nationwide genomic programs, recognizing that the future of medicine lies in understanding and applying the genetic blueprint we all carry. Want to explore your own genetic makeup? Visit BioAero's website to access a range of testing services, from gut microbiome analysis to whole genome sequencing—all delivered with a commitment to privacy and personalized healthcare that truly works for you. PodMatch PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews Support the show More at https://linktr.ee/EvanKirstel…
 
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Interested in being a guest? Email us at admin@evankirstel.com Telecom procurement has remained stubbornly rooted in spreadsheets, emails, and manual workflows – even as enterprises spend millions on critical network infrastructure. But what happens when modern AI technology meets this arcane industry? Dennis Thankachan founder and CEO of Lightyear, takes us on a fascinating journey from hedge fund investing to building what he calls "the telecom operating system for the enterprise." After becoming obsessed with the telecom sector's untapped potential, Dennis discovered large companies were managing tens or hundreds of millions in annual telecom spend with painfully outdated tools and processes. This revelation sparked the creation of Lightyear – a platform that digitizes and automates the entire telecom lifecycle. The conversation explores how Lightyear's proprietary dataset, built from thousands of telecom RFPs, provides unprecedented visibility into market trends like bandwidth price inflation and the FCC-mandated replacement of traditional copper phone lines. We discuss the profound impact of AI on enterprise networking needs and management approaches, with Dennis revealing how Lightyear helps customers save over 20% on costs and 70% on time spent managing telecom services. What makes this discussion particularly valuable is the rare window it provides into an industry that touches everything yet remains mysterious to most. Whether you're managing enterprise infrastructure, interested in AI's practical business applications, or simply curious about how the digital backbone of commerce is evolving, you'll come away with fresh insights into telecom's hidden complexities and emerging solutions. Check out Lightyear's State of Connectivity 2025 report on their website to learn more about the trends shaping enterprise networking. Support the show More at https://linktr.ee/EvanKirstel…
 
Interested in being a guest? Email us at admin@evankirstel.com Data without context is just noise. Despite billions invested in data infrastructure, most Fortune 1000 companies struggle to extract meaningful value from their investments. Why? They've built complex, fragmented ecosystems focused on tools rather than outcomes. Srujan Akula, founder of The Modern Data Company, shares how his frustration with this industry-wide problem led to a revolutionary approach. After witnessing global enterprises repeatedly fail to achieve ROI from massive data investments, he and co-founder Animesh Kumar developed an operating system for data that converges the entire management stack into a simplified, business-centric ecosystem. What makes their approach unique is how they flip traditional data management on its head. Instead of starting with source systems and figuring out what to do later, they begin with business intent and work backward. This right-to-left paradigm dramatically improves efficiency and accelerates time-to-value. One $30 billion distribution company transformed their customer marketing capabilities in just six weeks after spending years and $70-80 million without success. The timing couldn't be more critical as organizations rush toward AI adoption. Akula reveals that 75-80% of enterprises are "stuck at the starting line" with AI initiatives because their data lacks the context and business meaning AI requires to be effective. By positioning their operating system as the "brain" that provides this context, The Modern Data Company helps businesses move beyond experiments to embedding AI into decision-making processes. Perhaps most refreshing is their business approach - founded on humility, empathy, accountability, and transparency, they measure success by time-to-ROI and charge based on value created rather than seats or data volume. As Akula looks toward a future where agent technologies will transform enterprise efficiency, The Modern Data Company continues expanding with federal partnerships and an upcoming SaaS offering that promises to be "an AWS for data." Support the show More at https://linktr.ee/EvanKirstel…
 
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Interested in being a guest? Email us at admin@evankirstel.com Testing has become the hidden bottleneck in software development. While companies invest heavily in AI-powered coding tools to accelerate development, quality assurance can't keep pace—until now. Tal Barmeir, serial entrepreneur and co-founder of BlinqIO, reveals how his company's AI test engineer is fundamentally changing the testing landscape. This isn't just another automation tool; it's an intelligent system that autonomously creates, executes, and maintains test code by understanding the business logic behind requirements. When a user interface changes, the AI doesn't break—it adapts, just as a human would. The most revolutionary aspect? Solving the seemingly impossible challenge of comprehensive testing coverage. Traditional testing requires enormous resources to cover multiple browsers, devices, screen sizes, and languages. Blinq's AI test engineer handles all variations from a single test requirement, effectively "speaking" 50+ languages and navigating different UI layouts with human-like intelligence. Contrary to replacement fears, this technology transforms rather than eliminates human roles. Testers evolve from frantically coding automation scripts to managing and auditing AI-generated work. Organizations finally have a path to achieve 100% testing coverage—something most have given up on due to resource constraints. Getting started takes minutes, using familiar test recording workflows enhanced with AI capabilities. The system creates business-logic descriptions rather than mechanical UI interaction scripts, enabling intelligent adaptation as applications evolve. Ready to eliminate your testing bottleneck? Discover how an AI test engineer could transform your quality assurance while accelerating your entire software development lifecycle. Support the show More at https://linktr.ee/EvanKirstel…
 
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Interested in being a guest? Email us at admin@evankirstel.com Artificial intelligence isn't just changing how we work—it's fundamentally transforming the workplace itself. In this eye-opening conversation direct from InfoComm, Ryan from Unified Communications takes us inside booth 3817 to explore their groundbreaking approach to creating truly intelligent workspaces. What makes their vision unique is how they're moving beyond traditional AV integration to develop specialized AI agents addressing real business challenges. Their Company Pulse Agent conducts conversational interviews with employees through Teams, gathering and summarizing valuable feedback for leadership. Their Customer Advocate Agent monitors email communications to detect potential issues before they escalate, while their Teams Room Support Agent provides comprehensive help for meeting technology, grounded in Microsoft documentation and manufacturer specifications. The most captivating demonstration happens inside their "Whisper Suite," where Ryan showcases how AI integration with hardware platforms creates almost magical workplace experiences. Imagine walking into a meeting room and simply asking how to use it—no manual needed. Or picture a room that automatically adjusts settings when the furniture arrangement changes from boardroom to classroom setup. These aren't futuristic concepts but practical applications UC delivers today. Beyond the technology itself, Ryan emphasizes the importance of having a holistic partner for implementing AI workplace solutions. Their GlobalView AV portal provides complete visibility from project proposal through ongoing room management, while their e-procurement solutions help manage device standards across global organizations. For organizations feeling overwhelmed by rapid technological change, UC offers both strategy sessions and a learning platform integrated with Microsoft Graph to help teams stay current. Ready to transform your workplace with intelligent technology that works for you, not the other way around? Visit UC at InfoComm booth 3817 or book a strategy session through the link below to begin your journey toward a truly AI-powered workplace ecosystem. Support the show More at https://linktr.ee/EvanKirstel…
 
Interested in being a guest? Email us at admin@evankirstel.com What would your sales team look like if every rep could sell like your top performer? That's the transformative promise of AI in sales, and it's happening right now. Arjun Pillai, serial entrepreneur and CEO of Docket, an AI platform transforming B2B sales, reveals how his third venture in sales technology is fundamentally changing how companies approach go-to-market strategies. The problem? A staggering 90% of sales knowledge exists either in people's heads or buried in unstructured data like call recordings and chat conversations. This creates endless inefficiencies, slows down new hires, and leaves revenue on the table. Docket's solution is brilliant in its simplicity: create a comprehensive "sales knowledge lake" that captures both structured and unstructured data, filters out the noise, and learns specifically from top performers. On this foundation, they've built two game-changing AI agents. Their AI seller autonomously engages website visitors with human-like conversations, while their AI sales engineer – the true breakthrough – provides real-time support during sales calls, helping representatives instantly answer technical questions or handle objections exactly as the company's best salespeople would. The results speak volumes: customers report 12% higher win rates, 10% shorter sales cycles, and 15% faster onboarding for new reps. With over 15 months of enterprise deployment and 55,000+ questions answered, Docket has proven these systems can work at scale without the hallucination problems that plague many AI implementations. Through confidence scoring, reference links, and customizable guardrails, they've built the trust necessary for widespread adoption. Perhaps most fascinating is Arjun's perspective on the future. While fully autonomous AI sellers will increasingly handle simpler, high-volume transactions, human representatives will remain essential for complex enterprise sales. The companies that thrive won't be those that replace humans, but rather those that strategically augment their capabilities – enabling every seller to perform like their very best. Want to see how AI could transform your sales organization? Discover what's possible when you unlock the hidden knowledge in your go-to-market teams. Support the show More at https://linktr.ee/EvanKirstel…
 
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